ISLAMABAD: Pakistan inaugurated its national pavilion at the 44th Sharjah International Book Fair on Tuesday, marking the country’s participation in one of the world’s largest literary exhibitions as it seeks to highlight its publishing heritage, cultural traditions, and contemporary creative output.

The Sharjah International Book Fair is one of the largest book fairs in the Middle East and Asia, drawing hundreds of publishers, writers, scholars, students, and cultural organizations from across the region and beyond. Pakistan’s participation is seen as part of its efforts to strengthen cultural diplomacy and expand the international visibility of its literary and publishing sectors.

The Pakistan pavilion, located in Hall 6 – Stand N1 at the Sharjah Expo Center, features several well-known Pakistani publishing houses, including Qudrat Ullah Publications (noted for its printed editions of the Qur’an), Zia-ul-Qur’an Publications, and Paramount Books.

Inaugurating the pavilion, Hussain Muhammad, Consul General of Pakistan in Dubai, welcomed the participation of Pakistani publishers and exhibitors.

“Such platforms provide an excellent opportunity to highlight the diverse literary traditions, cultural richness, and creative potential of Pakistan,” he was quoted as saying in a statement by the Pakistan Press Information Department. 

The Consul General also conveyed appreciation to His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Ruler of Sharjah, noting his “visionary efforts in promoting art, culture, literature, and academic excellence” in the emirate and internationally.

During his visit, the Consul General toured several official pavilions, including those representing Saudi Arabia, Oman, Sharjah Government institutions, and Abu Dhabi.

He also commended Sarmad Khan of Urdu World Books for establishing a dedicated stall promoting Pakistani literature, and encouraged the Pakistani community in the UAE, visitors, and students to attend and engage with the pavilion’s offerings.

The book fair will continue at the Sharjah Expo Center through the coming week.