Frieze to launch Abu Dhabi art fair in 2026

Frieze London. (ATHR)
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Updated 11 October 2025
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Frieze to launch Abu Dhabi art fair in 2026

DUBAI: Leading art organization Frieze announced this week its expansion into the Gulf region with the launch of Frieze Abu Dhabi, scheduled to debut in November 2026.

Under a new partnership between the Abu Dhabi Department of Culture and Tourism and Frieze, Abu Dhabi’s flagship art fair will be rebranded as Frieze Abu Dhabi.

The change marks a new phase for Abu Dhabi Art, which has been held annually since 2007 and established itself as a key fixture on the region’s art calendar.

The new fair will represent Frieze’s first venture in the Middle East and its eighth international edition. The organization currently stages two editions in London, along with annual fairs in New York, Los Angeles and Seoul, as well as The Armory Show in New York and Expo Chicago.
 


Millie Bobby Brown named ambassador for Yas Island in Abu Dhabi

Updated 17 November 2025
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Millie Bobby Brown named ambassador for Yas Island in Abu Dhabi

DUBAI: British actress Millie Bobby Brown has been announced as a brand ambassador for Yas Island, Abu Dhabi.

The “Stranger Things” star takes on the role as the hit Netflix show comes to an end, with Season 5 releasing in stages over the remainder of the year. The first four episodes will be available on the streaming platform on Nov. 26, followed by three episodes on Dec. 25, and the finale episode on New Year’s Eve.

Brown took to social media to share the news that she has been tapped as a brand ambassador for Yas Island, an entertainment destination in the UAE capital.

In a clip, she is seen back in the Byers’ living room, made famous on the show, framed by the glow of the iconic alphabet wall that is a key element of the “Stranger Things” storyline. In the video, she jokes about taking a holiday after five seasons of the show as the lights begin to flicker, illuminating one by one until they spell out “YAS.”

The move comes as “Stranger Things: The Experience” opens in Abu Dhabi. The fan experience gives visitors the opportunity to explore iconic settings from the show, from Hawkins Lab to rooms brimming with 80s nostalgia.

“This isn’t just a show; it’s an immersive journey where live actors and advanced 4D technology blur the lines of reality. Guests will have to unlock their own hidden powers to defeat terrifying Demogorgons and help Max and Eleven save the day,” a press release states.

Created by the Duffer Brothers, “Stranger Things” debuted in 2016 and quickly became one of Netflix’s most popular television series ever, with its fourth season amassing more than 140.7 million views globally.

The series has garnered over 70 awards worldwide, including Emmys and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series.

Brown is the latest celebrity to take on a role with Yas Island, following the likes of Ryan Reynolds, Kevin Hart and Jason Momoa, who were all “Chief Island Officers.”

The role saw the actors star in a series of amusing adverts for the entertainment destination, including Reynolds appearing to skydive over Abu Dhabi.