LEARN 2025 boosts Saudi Arabia’s digital transformation through smart learning

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The LEARN 2025 conference opened on Tuesday, shaping the future of the knowledge economy and showcasing the latest tech solutions in training and education. (AN photo by Rashid Hassan)
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The LEARN 2025 conference opened on Tuesday, shaping the future of the knowledge economy and showcasing the latest tech solutions in training and education. (AN photo by Rashid Hassan)
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The LEARN 2025 conference opened on Tuesday, shaping the future of the knowledge economy and showcasing the latest tech solutions in training and education. (AN photo by Rashid Hassan)
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The LEARN 2025 conference opened on Tuesday, shaping the future of the knowledge economy and showcasing the latest tech solutions in training and education. (AN photo by Rashid Hassan)
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The LEARN 2025 conference opened on Tuesday, shaping the future of the knowledge economy and showcasing the latest tech solutions in training and education. (AN photo by Rashid Hassan)
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The LEARN 2025 conference opened on Tuesday, shaping the future of the knowledge economy and showcasing the latest tech solutions in training and education. (AN photo by Rashid Hassan)
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The LEARN 2025 conference opened on Tuesday, shaping the future of the knowledge economy and showcasing the latest tech solutions in training and education. (AN photo by Rashid Hassan)
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Updated 07 October 2025
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LEARN 2025 boosts Saudi Arabia’s digital transformation through smart learning

  • On its opening day, conference attracted global experts in enhancing digital skills and capabilities, who participated in sessions

RIYADH: Designed to support Saudi Arabia’s digital transformation through smart learning, the LEARN 2025 conference opened on Tuesday, shaping the future of the knowledge economy and showcasing the latest tech solutions in training and education.

The conference, held at the Mohammed bin Salman Nonprofit City in Riyadh from Oct. 7-9, was organized in strategic partnership with the Ministry of Communications and Information Technology.

On its opening day, it attracted global experts in enhancing digital skills and capabilities, who participated in sessions addressing capacity development and the adoption of innovative methods for empowering human capital.

Speaking to Arab News, Solveig Nicklos, senior adviser to the CEO and chief transformation officer at Zayed University, said: “Saudi Vision 2030 is shaping the future of education. (The) LEARN conference and similar events are all critical for us to have. People talk about the fourth industrial revolution and (its) impacts in education, but simply nothing is going to impact teaching, learning and student development the way that technology is now.

“Vision 2030 has for a long time been setting the platform for a mindset shift that is required in the whole world, but certainly in Saudi Arabia, and developing individuals with the creativity and the agility necessary to pivot at this critical time…

“While the leadership is embedding technology into the classroom, there is a generation of teachers that have to be trained on how to think, learn and teach with innovative technology.”

On supporting the rise of women in digital and technology-driven careers, Nicklos said: “Education for all is hugely fundamental, and women in particular. In the age of AI, we are already seeing women using technology 20 percent less than men because they feel guilty in a situation where there is already a monumental divide between the access to education for many women and access to technology for many people in general.

“We cannot be further stifled by self-imposing limitations on a technology that is going to be ubiquitous very soon,” she added.

Abdulaziz Al-Suayri, chief product officer at Tatweer Educational Technologies, spoke to Arab News on the importance of proper nutrition for students: “I talked about the impact of nutrition on the students’ learning behavior and performance … It is important to identify current challenges in nutrition programs in our schools and education system.”

Tatweer Educational Technologies, in partnership with the Ministry of Education, developed the Masroof app, which connects parents, schools, and students to set spending limits, track nutrition, and make cashless school purchases.

At Masroof-enabled schools, parents can set flexible spending limits to encourage healthy financial habits and track their child’s nutrition, making the spending experience more transparent.

“Masroof was launched this year and in a short span has more than 250,000 students already using it. We have more than 220,000 parents, we have more than 30 qualified suppliers and operators, and we have more than 1,350 schools already using the app,” Al-Suayri said.

The conference also featured specialized workshops highlighting how to use modern technologies to continue the journey of development and training, alongside an exhibition showcasing local and global entities offering products and services in the field.

Mays Al-Salah, product manager at Experts Academy and Knowledge Pathway and an exhibitor at the conference, told Arab News that this was their second time participating in the conference: “We connect with a lot of people in the same edutech industry. We are here with solutions and (to) answer the questions of the visitors and exhibitors. It’s a good networking opportunity.”  

The LEARN conference is a unique opportunity to foster influential partnerships, drive innovation in training, and strengthen integration across the government, private, and education sectors, crucial for equipping national talents with the necessary digital skills.
 
The effort supports the digital economy and stimulates innovation, especially by encouraging artificial intelligence skill adoption, and accelerates the shift toward a knowledge economy committed to inclusive, sustainable, lifelong capability development.


Soundstorm expands Saudi Arabia’s music scene with talent programs, global collaborations 

Updated 11 December 2025
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Soundstorm expands Saudi Arabia’s music scene with talent programs, global collaborations 

  • Young people see music as industry with variety of career paths beyond performing, says general manager of MDLBEAST Foundation

RIYADH: MDLBEAST is placing sustainability and the growth of Saudi Arabia’s creative economy at the center of Soundstorm 2025, its annual music festival which is taking place until Dec. 13. 

In an exclusive interview with Arab News, Ramadan Alharatani, the CEO of MDLBEAST, said the festival was not just about entertainment, but about creating long-term economic and social value.

He said: “Soundstorm plays a major role in the creative economy by creating jobs, attracting international talent, and giving local artists real opportunities to perform on a large stage.

“We are also investing in long-term programs that support training, production, and creative development beyond the festival weekend.

“This year we are focusing more on accessibility and sustainability. We are improving transportation options, making the site easier to navigate, and introducing better systems for recycling and energy use. Inclusion is also a priority, so we are working on creating spaces and experiences that welcome all types of audiences.” 

Looking at the festival’s role in nurturing emerging talent, Alharatani said: “We are continuing to build on programs that help new talent grow.

“Through XP Music Futures, our year-round initiatives under the MDLBEAST Foundation, and partnerships with regional and international labels, we are giving young artists more access to mentorship, training, and performance opportunities. 

“We are also supporting new ideas in music tech, sound design, and creative production, so emerging talent can experiment with different forms of expression. These partnerships help us develop the next generation of artists and build a stronger presence in the region.”

Ramadan Alharatani, the CEO of MDLBEAST

This year’s edition of Soundstorm offers audiences more stages, a wider variety of genres, and increased international collaborations.

The festival layout has been redesigned to make it easier for fans to explore areas dedicated to live music, hip-hop, regional talent, and emerging artists, alongside the main stages featuring global performers.

These changes focus on the rapid growth of Saudi Arabia’s music scene, with local audiences embracing diverse genres, and international artists showing greater interest in performing in the Kingdom.

“Soundstorm has always been a place where these worlds meet, but this year that connection is stronger and more visible,” Alharatani said. 

Regarding the future and MDLBEAST’S vision, he said: “Our main priority is growth that feels sustainable and meaningful.

“We want to build more cultural experiences, support more local talent, and expand our presence globally without losing our connection to the region. In the next few years we will continue developing our festivals, expanding our live event calendar, increasing our year-round venue offerings, and investing in talent development. 

“The goal is to create long-term value for the music and entertainment scene in Saudi Arabia.”

Building on MDLBEAST’S efforts to expand the Kingdom’s creative ecosystem, Nada Alhelabi, general manager of the MDLBEAST Foundation and founder of XP Music Futures, said the foundation was creating professional pathways for emerging talent.

She said: “This year we are expanding XP’s educational and professional programs to give young people clearer pathways into the music industry. We are introducing more workshops, mentoring sessions, and hands-on training across areas such as sound engineering, event production, artist management, and creative business.

“The aim is to help young talent understand how the industry works and how they can build real careers in it. Alongside our XP Music Futures program we have nine initiatives that the MDLBEAST Foundation works on all year round to develop a sustainable music ecosystem in our region.”

Nada Alhelabi, general manager of the MDLBEAST Foundation and founder of XP Music Futures. (Supplied)

She added that the landscape of creative careers in Saudi Arabia had transformed rapidly, with more venues, festivals, and studios creating a growing demand for skilled professionals.

Alhelabi added: “Young people now see music as a real industry with a variety of career paths beyond performing. XP Music Futures provides a space where talent, executives, startups, and educators can connect, giving young creatives access to industry leaders, hands-on learning, and opportunities to network and exchange ideas.”

On the impact of key programs, Alhelabi said: “This year we saw strong progress across all three programs. Hunna continues to support the development of female talent and leaders, and several participants have already stepped into new roles across production, performance, and creative management. 

“XPERFORM (has) helped emerging artists grow their audiences and secure new performance opportunities, and a major milestone this year was our new partnership with Shahid. 

“As the region’s leading streaming platform, Shahid is now broadcasting XPERFORM, giving our artists wider visibility and bringing their stories to a much larger audience.

“Sound Futures also supported a new wave of music-tech startups, many of which are now testing or launching their ideas in the market. 

“Together, these stories show how year-round support can make a real difference and they highlight how XP is helping shape the next generation of creatives.”