Arab beauty traditions have stood the test of time, with rituals and remedies that continue to shape the global beauty industry today.
Nicknamed “liquid gold,” Moroccan argan oil has been used for centuries to hydrate skin and strengthen hair. Today, it is a key ingredient in countless serums and shampoos.
A traditional eye cosmetic across the Arab world, kohl was once made from natural minerals. Its influence can be seen in modern eyeliners and “smoky eye” looks.
Prized for its soothing and toning qualities, rose water has long been used for skincare and other rituals. It now appears in facial mists, toners and cleansers worldwide.
Henna is known for its use in bridal body art and as a natural hair dye. Today, it is also popular for creating faux freckles.
Black seed oil has a history of use for its healing benefits. It can now be found in hair masks, moisturizers and skincare treatments.
The traditional bathhouse experience — with steam, exfoliation and oils — has inspired luxury spa treatments and wellness retreats around the world.
