Sarah Taibah stars in campaign for US luxury jewelry house

Sarah Taibah shot to fame for her show “Jameel Jeddan.” (File/ AFP)
Short Url
Updated 22 September 2025
Follow

Sarah Taibah stars in campaign for US luxury jewelry house

DUBAI: Saudi Arabia actress and filmmaker Sarah Taibah has nabbed a role in a social media campaign for US luxury jewelry house Tiffany & Co.

The actress shared a post on her Instagram account, in which she goes about her day adorned in various pieces by Tiffany & Co.

“Sketchbook in hand, eternal sunshine of a stormy mind, and days rarely slow down. Absolutely in (love) with HardWear by @Tiffanyandco, it’s been my little talisman throughout,” she captioned the short clip.

The HardWear collection draws on a design from 1962, according to the brand.

“HardWear is an expression of love’s transformative strength. Like New York, the city in which it was born, the collection embodies an enduring resilience and ability to be free,” the label wrote on its website.

The collection features necklaces, bracelets and earrings with interlocked links, veering into a more industrial aesthetic than the dainty jewelry the house is known for.

Taibah shows off a pair of diamond encrusted earrings, along with a necklace and watch from the collection that was handcrafted in Switzerland.

Taibah shot to fame for her show “Jameel Jeddan,” the first local production that was wholly created and starred in by a Saudi Arabia woman.

The plot of the 2022 release was anything but typical. Strong-headed Jameel wakes up from a five-year coma and is forced to finish her last year in high school and rejoin an unfamiliar society.

As a coping mechanism, she begins to experience glitches in the form of an animated alternative reality.

Taibah is working on an offbeat Saudi romcom “A Matter of Life and Death,” which she wrote. The film is being directed by Anas Batahaf and will star Taibah and Yaqoub Al-Farhan.

Her collaboration with Tiffany & Co. is not the first time she has worked with a global luxury brand.

In February, Spanish fashion house Loewe unveiled a Ramadan campaign directed by Lebanese-Sudanese auteur Dana Boulos and starring Taibah and Saudi Arabia Olympic rower Husein Alireza.

The cast included Omani artist Mays Almoosawi, Kuwaiti visual artist Najd Al-Taher, Emirati film director Sarah Al-Hashimi, Kuwaiti DJ Cascou and Bahraini contemporary artist Salman Al-Najem.


Amr Diab and Sherine top Spotify list of 2025 MENA artists

Updated 17 December 2025
Follow

Amr Diab and Sherine top Spotify list of 2025 MENA artists

  • Egyptian stars and icon Fairuz continue to resonate in region
  • Artists shaping rap, mahraganat, hybrid sounds feature

DUBAI: Spotify has released its list of the Top Middle East and North Africa artists and songs globally, shaped by streams from listeners both inside and outside the region, offering a snapshot of how MENA music travelled in 2025.

Topping the global MENA artists list is Amr Diab, a mainstay of Arab pop. He also led Egypt’s Wrapped this year, while his catalogue — spanning both older hits and newer releases — continued to draw sustained global engagement.

The return of “Tamally Maak” to the global Top Tracks list underlines the lasting appeal of his music across generations.

Sherine is one of the year’s most emotionally resonant voices with four tracks in the global Top 10. Her classics “Kalam Eineh,” “El Watar El Hassas” and “3la Bali,” alongside her newer release “Btmanna Ansak,” reached listeners from Egypt to Germany and the UK.

Spotify data shows her catalogue maintaining a strong, personal connection with audiences throughout 2025.

Regional classics also featured prominently. Nancy Ajram’s early-2000s hit “Ya Tabtab Wa Dallaa” found renewed popularity in markets including Indonesia and Turkiye, while Khaled’s “C’est la vie” continued to cross borders, resonating with listeners from France to India.

Fairuz remained a fixture in daily listening habits, anchoring morning and coffee playlists across the Arab world and the diaspora.

Beyond pop, artists shaping rap, mahraganat and hybrid sounds maintained strong global visibility.

ElGrandeToto, Morocco’s Top Artist on Spotify from 2020 to 2025, continued to spotlight the evolution of Moroccan hip-hop, which in 2025 blended rai, chaabi and local rhythms with trap influences.

His collaboration with Spanish-Moroccan rapper Morad, “Ojos Sin Ver,” featured on the global MENA Top Tracks list, highlighting the genre’s cross-regional and European appeal.

Egyptian rapper Marwan Pablo also remained a prominent global presence, recognized for his introspective approach within the country’s hip-hop scene.

Mahraganat artists Essam Sasa and Eslam Kabonga appeared in the global rankings as well, underscoring the genre’s expanding reach beyond its local roots.

The global MENA Top Tracks list included “KALAMANTINA,” a collaboration between Saint Levant and Marwan Moussa that blends hip-hop and pop within a hybrid electro-shaabi sound.