Snapchat launches local Bitmoji wardrobe for Saudi National Day

Localization is the first of its kind for Snapchat internationally, the company said. (Supplied)
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Updated 18 September 2025
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Snapchat launches local Bitmoji wardrobe for Saudi National Day

DUBAI: Snapchat has launched a localized wardrobe for Bitmojis that includes abayas and thobes in celebration of Saudi National Day on Sept. 23.

The localization is the first of its kind for Snapchat internationally, the company said in a statement.

Snapchat has previously introduced local attire through augmented reality lenses; however, this is the platform’s first time launching a dedicated wardrobe for Bitmojis.

“We are proud that Saudi Arabia is the first country in the world where we are launching a localized Bitmoji wardrobe,” said Abdulla Al-Hammadi, managing director of Snap Inc. in Saudi Arabia.

He added: “This milestone reflects the Kingdom’s position as a global hub for digital innovation, while also aligning with Vision 2030’s ambitions to empower youth and celebrate national identity.”

Last year, Snap opened a new office and the Kingdom’s first creator hub, named Majlis Snap for Content Creators, in Diriyah’s JAX District, near Riyadh.

Such initiatives along with the latest launch reflect the company’s commitment to “continued investment in the Kingdom,” Al-Hammadi said.

“Saudi Arabia is one of Snap’s most important and influential markets globally, home to a passionate and creative community that has been an integral part of our story for over a decade,” he added.

Globally, Snapchat users have created more than 2.7 billion Bitmojis. The new wardrobe aims to enable Saudi Snapchat users to showcase their national pride by dressing their Bitmojis in clothing that reflects the Kingdom’s culture and heritage.

The launch is line with Snapchat’s plans for the region, with more localized features planned for the future, the company said.

The platform has 25 million monthly active users in the Kingdom who open the app more than 50 times a day on average, according to Snap.


Media watchdog condemns alleged torture, sexual violence against Palestinian journalist in Israeli prison

Updated 17 December 2025
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Media watchdog condemns alleged torture, sexual violence against Palestinian journalist in Israeli prison

  • Sami Al‑Sai detailed his account during a public forum organized by the Palestinian Center for Development and Media Freedoms in Ramallah
  • He described severe mistreatment, including beatings, blindfolding, shackling and humiliation

LONDON: The Committee to Protect Journalists has condemned horrifying testimony shared by Palestinian freelance journalist Sami Al‑Sai, who was allegedly subjected to torture and sexual violence while being held in Israel’s Megiddo Prison.
Al‑Sai, who has reported for Qatari broadcaster Al Jazeera Mubasher and local station Al‑Fajer TV, detailed his account during a public forum organized by the Palestinian Center for Development and Media Freedoms in Ramallah on Sunday. He was released from prison in June this year.
Israeli authorities detained the journalist in the occupied West Bank on Feb. 23, 2024, and held him under administrative detention — a policy that allows suspects to be held without formal charges or access to evidence — on the grounds that he posed a “threat to national security,” Al‑Sai said in his testimony.
While in custody at Megiddo Prison, he described severe mistreatment, including beatings, blindfolding, shackling and humiliation. He testified that guards also sexually assaulted him in an incident involving the insertion of a hard object into his body.
In his account, Al‑Sai said he was taken by several guards to an area of the prison where he was repeatedly beaten and insulted before the sexual assault occurred.
Sara Qudah, CPJ’s regional director, described the allegations as “deeply alarming” and said they reflected a concerning pattern consistent with other testimonies from journalists detained by Israeli authorities. She added that the allegations “point to a troubling and systemic pattern of abuse,” and called for urgent independent investigations, full transparency and accountability for those responsible.
While CPJ said it could not independently verify the details of Al‑Sai’s testimony, the organization said that his account aligns with descriptions from other human rights groups of harsh conditions and mistreatment faced by Palestinians in custody.
The testimony comes amid increased international scrutiny of the treatment of Palestinian detainees in Israeli prisons. Alleged mistreatment has surged since the Israel-Hamas war began in October 2023.
At least 9,300 Palestinians are reported to be held in Israeli prisons. According to CPJ records, about 30 Palestinian journalists are imprisoned in Israel as of Dec. 16.