Pakistan to host international tourism expo in Nov. amid plans for long-term project leases

A guest house staff stands in an empty tourist place in Keran village on the Line of Control (LoC) in Neelum Valley, a district of Pakistan-administered Kashmir, on May 3, 2025. (AFP)
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Updated 16 September 2025
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Pakistan to host international tourism expo in Nov. amid plans for long-term project leases

  • Pakistan’s travel and tourism market is projected to grow at an annual rate of 6.75 percent to reach $5.53 billion by 2029
  • Last month, PM Shehbaz Sharif directed official prepare an actionable plan to increase domestic, international tourism

ISLAMABAD: Pakistan will host an international tourism exhibition in November to showcase its tourist attractions and cuisines, Pakistani state media reported on Tuesday, as the government moves to lease inactive properties to investors for up to 60 years for tourism projects.

Pakistan has been actively promoting tourism by highlighting its mountainous north, religious and cultural heritage sites, coastal areas and local traditions to attract domestic and international visitors to stabilize its $350 billion economy.

The event, which will be themed as ‘Pakistan: Where Beauty Greets, History Speaks and Adventure Leaves,’ will feature presentations of Pakistani tourist attractions, local cuisine, chefs, cooking competitions and much more, according to the Associated Press of Pakistan (APP).

“Digital tourism portals are also being developed where visitors will find details about attractions, hotel bookings, weather updates and essential travel information,” APP quoted Prime Minister’s Coordinator for Tourism Sardar Yasir Ilyas as saying.

Pakistan is a “paradise for tourists” with the potential to earn up to $40 billion annually, if its tourism industry were developed along modern lines, according to the official.

Ilyas announced the revival of the National Tourism Coordination Board (NTCB) to improve cooperation between the federation and provinces, adding that similar exhibitions would be organized in London, Tajikistan, Uzbekistan and Saudi Arabia.

Ilyas highlighted how Pakistan had simplified its visa policy by allowing tourists from 126 countries to obtain free online visas.

“Tourism creates jobs, empowers communities, and builds a positive global image,” he said. “By leveraging our natural beauty, heritage and culture, we can make Pakistan one of the world’s most attractive destinations.”

Pakistan’s travel and tourism market is projected to grow at an annual rate of 6.75 percent between 2025 and 2029 to reach an estimated market volume of $5.53 billion by 2029, according to Statista, a German online platform that specializes in data gathering.

Last month, Prime Minister Shehbaz Sharif directed authorities prepare an actionable plan to increase domestic and international tourism in the country.


Pakistan transporters call off five-day strike after successful talks with Punjab government

Updated 12 December 2025
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Pakistan transporters call off five-day strike after successful talks with Punjab government

  • Transporters went on strike against heavy fines, penalties imposed by Punjab over traffic violations
  • Punjab government sets up committee to resolve transporters issues, confirms provincial minister

ISLAMABAD: Pakistani goods transporters called off their five-day-long nationwide strike on Friday after successful talks with the Punjab government, officials and transporters confirmed, as the business community warned of an impending economic crisis if the dispute stayed unresolved. 

Transporters went on a nationwide strike on Dec. 8 against stringent traffic rules and heavy fines imposed by the Punjab government over traffic violations. These penalties were included in the Motor Vehicle Ordinance 2025 last month. 

The ordinance details hefty fines ranging from Rs2000 [$7] to Rs50,000 [$178] and mentions prison sentences going up to six months for various offenses committed by drivers, such as driving on the wrong side of the road or driving in vehicles with tinted windows. 

“Yes, the strike has been called off after our meeting with Senior Minister of Punjab Marriyum Aurangzeb,” Nabeel Tariq, president of the All Pakistan Goods Transport Association (APGTA), told Arab News. 

Tariq said fines ranging from Rs1000 ($3.6) to Rs1500 ($5.4) for traffic violations have been increased to around Rs20,000 ($71.3) as per the new rules. 

He said the APGTA has agreed to accept a 100 percent or even 200 percent hike in fines. However, he said an increase of 2000 percent was not “logical.”

“Our urgent demands have been accepted and a committee has been formed to review the ordinance and come up with recommendations,” Tariq said. 

Speaking to Arab News, Aurangzeb confirmed the strike had been called off after talks with the Punjab government and that a committee has been formed to resolve the transporters’ issues. 

The committee will be headed by Aurangzeb and will include representatives of goods transporters, a statement issued by her office said. 

“The government wants to protect human lives and make things better for all citizens,” the statement said. “We will resolve the issues (with transporters) amicably.” 

‘UNPRECEDENTED CRISIS’

Pakistan’s business and industrial community, meanwhile, warned of an impending crisis if the disputed was not resolved. 

The All Pakistan Textile Mills Association (APTMA) and the Karachi Chamber of Commerce and Industry (KCCI) have both appealed for immediate government intervention.

Imdad Hussain Naqvi, president of the Grand Transport Alliance Pakistan (GTAP), told Arab News that over 400,000 goods carriers had been stranded across Pakistan due to the strike, affecting supplies to millions of consumers.

Earlier, in a letter to Punjab Chief Minister Maryam Nawaz, APTMA Chairman Kamran Arshad said the strike has “critically impacted import and export operations which are backbone of the country’s economy.”

He said hundreds of cargo vehicles remain stranded across Punjab, creating “abnormal delays” in goods movement and triggering heavy demurrage, detention charges, missed vessels and production shutdowns due to the non-availability of raw materials.

Arshad warned the disruption poses “a serious risk of order cancelation of export orders by international buyers, which would have far-reaching consequences for Pakistan’s foreign exchange earnings.”

Meanwhile in Pakistan’s commercial hub Karachi, KCCI President Rehan Hanif issued an even stronger warning, saying the nationwide strike threatens to paralyze Pakistan’s economic lifeline. 

“The complete suspension of cargo movement is pushing Pakistan toward an unprecedented trade and industrial crisis,” Hanif said in a statement. 

He added that import and export consignments are now stranded at the city’s ports, highways and industrial zones.