LuLu Hypermarkets’ “Proudly South African” festival was officially inaugurated on Sept. 10 at its Atyaf Mall branch in Riyadh, showcasing a vibrant blend of flavors, culture, and commerce. The event was attended by South African Minister of Trade, Industry and Competition Mpho Parks Tau, along with government officials and LuLu management.
The festival highlights the strong bonds of friendship and trade between Saudi Arabia and South Africa. This year’s celebration presents an impressive lineup of 328 varieties of products from 40 renowned South African brands, offering Saudi shoppers access to premium items ranging from fresh fruits and vegetables to essential groceries and specialty products. Customers will also discover popular South African brands such as Lancewood, Willow Creek, Westfalia, Robertsons, Nando’s, Cape Herb and Spice, and many more.
Speaking at the ceremony, Mohamed Haris Puthiyaveettil, director of LuLu Hypermarkets Saudi Arabia, expressed his delight at hosting the festival: “This event is not just a celebration of flavors and products; it is a celebration of friendship, trade, and cultural connection between two strong nations — the Kingdom of Saudi Arabia and the Republic of South Africa.”
Reflecting on LuLu’s history of hosting South African events, Haris recalled the “Proudly South African” food festival held in Jeddah in 2022, which was inaugurated by President of South Africa Cyril Ramaphosa and attended by Saudi Arabia’s Minister of Tourism Ahmed bin Aqeel Al-Khateeb, among other dignitaries. “That remarkable day was a recognition of LuLu’s role in promoting South African goods globally and strengthening commercial ties between our nations,” he said.
Since then, LuLu has worked consistently to expand the presence of South African products across its stores. Notably, South African meat, which was introduced after the president’s visit, has now become one of the most trusted and sought-after items among LuLu shoppers.
The South African festival is a continuation of this commitment, showcasing not only a greater variety of products but also the quality, authenticity, and excellence that South African brands represent.
The festival offers shoppers a unique opportunity to explore and enjoy the richness of South African offerings, showcasing authentic products and cultural experiences in a vibrant setting.
