‘We want to take the language barrier out of the equation,’ CAMB.AI CEO tells Dutch tech show

Founded in 2023, CAMB.AI has emerged as a major player in the localization and live multilingual translation industry. (AN/File)
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Updated 12 September 2025
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‘We want to take the language barrier out of the equation,’ CAMB.AI CEO tells Dutch tech show

  • Avneesh Prakash said his Dubai-based startup provides AI-powered content translation in 150+ languages

AMSTERDAM: The CEO of Dubai-based AI-powered translation platform CAMB.AI said on Friday that his company is working to make the language barrier a thing of the past.

Speaking at the IBC 2025 tech show in Amsterdam, Avneesh Prakash said he envisions a “world which is free of language (barriers).”

Prakash continued: “We are working in languages — with the diversity of languages — and (what) we want is to take the language (barrier) out of the equation. Completely.”

CAMB.AI is an advanced AI speech synthesis and translation company which, Prakash said, enables the translation and localization of content — whether video, audio, or text — into more than 150 languages.

Prakash said CAMB.AI already works with major clients including Comcast, MLS, Google, and IMAX to “localize everything — from content to conversation, from sports, entertainment, healthcare, even spirituality.”

He added: “When you are on the right side of the language divide, when you get to consume the best possible content in the world available in a certain language, life seems good. Seems very fair. But when you are on the wrong side of the divide, life isn’t all that fair, right? Language should not divide.”

Less than 17 percent of people worldwide speak English, yet the majority of content is created with English speakers in mind, Prakash stated.

“Times are changing,” he continued. “Now we have some of the biggest OTT (Over-the-Top) hits which are not English originals. You have more foreign-language films at the Oscars. Indian and Saudi sports leagues are booming.”

Founded in 2023, CAMB.AI has emerged as a major player in the localization and live multilingual translation industry. Recently, the startup partnered with Vox Cinemas to convert a film originally shot in Arabic into multiple languages, including Mandarin.

It has also worked across live sporting events, including NASCAR races and Major League Soccer matches, converting live commentary into multiple languages in what Prakash described as a “first in the history of mankind.”

The company has released two language models: MARS, a text-to-speech model, and BOLI, a neural machine translation model.

Prakash explained that rather than providing “word-for-word translation,” the technology processes “content that makes sense and has meaning,” delivering translations within seconds.

“We don’t have to wait for something finished,” he said, claiming that the system works “while we preserve the soul of the original content — and that’s what differentiates us.

“We actually mimic the performance or the swirl or the emotions or the prosody of the original content,” he continued. “If there’s a stutter, we will stutter. We do zero-shot (learning) processing, and we stay true to what is happening right there, at that moment.”


BBC says will fight Trump's $10 bn defamation lawsuit

Updated 16 December 2025
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BBC says will fight Trump's $10 bn defamation lawsuit

LONDON: The BBC said Tuesday it would fight a $10-billion lawsuit brought by US President Donald Trump against the British broadcaster over a documentary that edited his 2021 speech ahead of the US Capitol riot.
“As we have made clear previously, we will be defending this case,” a BBC spokesperson said in a statement sent to AFP, adding the company would not be making “further comment on ongoing legal proceedings.”
The lawsuit, filed in federal court in Miami, seeks “damages in an amount not less than $5,000,000,000” for each of two counts against the British broadcaster, for alleged defamation and violation of the Florida Deceptive and Unfair Trade Practices Act.
The video that triggered the lawsuit spliced together two separate sections of Trump’s speech on January 6, 2021 in a way that made it appear he explicitly urged supporters to attack the Capitol, where lawmakers were certifying Joe Biden’s 2020 election win.
The lawsuit comes as the UK government on Tuesday launched the politically sensitive review of the BBC’s Royal Charter, which outlines the corporation’s funding and governance and needs to be renewed in 2027.
As part of the review, it launched a public consultation on issues including the role of “accuracy” in the BBC’s mission and contentious reforms to the corporation’s funding model, which currently relies on a mandatory fee for anyone in the country who watches television.
Minister Stephen Kinnock stressed after the lawsuit was filed that the UK government “is a massive supporter of the BBC.”
The BBC has “been very clear that there is no case to answer in terms of Mr.Trump’s accusation on the broader point of libel or defamation. I think it’s right the BBC stands firm on that point,” Kinnock told Sky News on Tuesday.
Trump, 79, had said the lawsuit was imminent, claiming the BBC had “put words in my mouth,” even positing that “they used AI or something.”
The documentary at issue aired last year before the 2024 election, on the BBC’s “Panorama” flagship current affairs program.

Apology letter 

“The formerly respected and now disgraced BBC defamed President Trump by intentionally, maliciously, and deceptively doctoring his speech in a brazen attempt to interfere in the 2024 Presidential Election,” a spokesperson for Trump’s legal team said in a statement to AFP.
“The BBC has a long pattern of deceiving its audience in coverage of President Trump, all in service of its own leftist political agenda,” the statement added.
The British Broadcasting Corporation, whose audience extends well beyond the United Kingdom, faced a period of turmoil last month after a media report brought renewed attention to the edited clip.
The scandal led the BBC director general, Tim Davie, and the organization’s top news executive, Deborah Turness, to resign.
Trump’s lawsuit says the edited speech in the documentary was “fabricated and aired by the Defendants one week before the 2024 Presidential Election in a brazen attempt to interfere in and influence the Election’s outcome to President Trump’s detriment.”
The BBC has denied Trump’s claims of legal defamation, though BBC chairman Samir Shah has sent Trump a letter of apology.
Shah also told a UK parliamentary committee last month the broadcaster should have acted sooner to acknowledge its mistake after the error was disclosed in a memo, which was leaked to The Daily Telegraph newspaper.
The BBC lawsuit is the latest in a string of legal actions Trump has taken against media companies in recent years, several of which have led to multi-million-dollar settlements.