DUBAI: Model Mona Tougaard has added another major collaboration to her portfolio with a new campaign for H&M’s Fall/Winter 2025 collection.
The runway star, who has Danish, Turkish, Somali and Ethiopian ancestry, shared images from the shoot on Instagram this week.
In one look, she wore a flowing white pleated dress with voluminous sleeves and a high neckline, styled with a large brown fur stole, statement earrings and chunky ring.
In another image, Tougaard appeared in a sleeveless argyle-patterned knit top in black, grey and white, paired with dark brown leather pants and a crocodile-embossed clutch in matching tone.
Tougaard stars in the campaign alongside US model and influencer Alex Consani and South Korean model Sora Choi.
According to H&M’s Instagram caption, the collection “translates British sartorial codes, retro references and the creative vitality of 1990s London into an assertive, future-facing wardrobe finessed for this moment.”
Tougaard started her modeling career in 2017 after winning the Elite Model Look Denmark competition at the age of 15.
Since then, she has become a well-known figure in the fashion industry, working with top designers and luxury brands including Prada, Louis Vuitton, Fendi, Chanel and Valentino.
The model has had a busy year this year. She starred in a Versace campaign in February and was seen on video reclining on a deep orange sofa, her hair styled in a sleek, straight look with blunt bangs.
She wore a two-piece ensemble: a lilac-toned sequined crop-top featured delicate yellow floral embroidery, thin straps and a plunging neckline, with a skirt, in rich brown satin, that had an intricate overlay of cream floral lace.
During New York Fashion Week, also in February, she graced the runway for Tory Burch’s Fall/Winter 2025 show.
In January, she was a part of the Schiaparelli Haute Couture Spring/Summer 2025 show at Paris Fashion Week, when she wore a halter-neck dress with a sheer, form-fitting bodice that transitioned into a voluminous skirt with meticulously folded fabric.
Last month, she posed for Marc Jacobs’ Fall 2025 campaign, showcasing the brand’s new Cristina Satchel bag.
In the photos shared on Instagram, Tougaard was seen wearing a sleek black halter-neck dress with tall black boots, accessorizing with the statement bag.
