Hailey Bieber dons Ashi Studio as she promotes Rhode

Bieber wore a sculptural brown ensemble from the designer’s fall/winter 2025 couture collection. (Instagram)
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Updated 06 September 2025
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Hailey Bieber dons Ashi Studio as she promotes Rhode

DUBAI: US model Hailey Bieber this week stepped out in a dress by Paris-based label Ashi Studio, founded by Saudi designer Mohammed Ashi. 

Bieber wore a sculptural brown ensemble from the designer’s fall/winter 2025 couture collection. 

The look featured a strapless corseted bodice made of brown horsehair, paired with a matching skirt that flared slightly at the hem. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Ashi Studio (@ashistudio)

She styled the outfit with pointed heels and wore her hair in a sleek high bun. 

Bieber has been in New York City promoting her skincare brand Rhode. 

This week, she announced her partnership with Sephora, revealing that the brand is now available in its stores.

Bieber founded Rhode in June 2022. The brand focuses on minimal, hydrating products designed for everyday use. 

Its core lineup includes the Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment — one of its most popular items. Other products include the Glazing Milk and the Pineapple Refresh Cleanser. 

Rhode’s latest drop is the Pocket Blush, a creamy, buildable blush available in a range of shades.