Saudi Arabia, Pakistan step up tourism cooperation with Karachi roadshow

This picture shows the Maraya Concert Hall, the world's largest mirrored building designed by Florian Boje, in AlUla, on January 31, 2025. (Photo by Loic VENANCE / AFP)
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Updated 28 August 2025
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Saudi Arabia, Pakistan step up tourism cooperation with Karachi roadshow

  • Roadshow showcases Saudi Vision 2030 projects from Red Sea resorts to Neom City
  • Officials highlight growing scope beyond pilgrimage, including leisure and business travel

KARACHI: Saudi Arabia and Pakistan stepped up efforts to boost travel links on Wednesday as the Saudi Tourism Authority (STA) held a joint roadshow in Karachi to showcase the Kingdom’s expanding tourism offerings under its Vision 2030 plan.

The event, aimed at highlighting Saudi Arabia’s growing potential as a leading global tourism destination and promoting travel opportunities for Pakistani travelers, drew key players from the travel and aviation sectors, corporate representatives and media.

Under Vision 2030, Saudi Arabia, long known as a destination for pilgrims from across the globe, is seeking to reposition itself as a hub for leisure, cultural and adventure experiences.

The Kingdom has launched giga-projects such as Neom, opened up Red Sea resorts, and begun promoting entertainment, corporate incentive travel and destination weddings.

“Saudi Arabia is one of the top destinations for Pakistanis,” said Sofia Al-Khawar, STA’s country manager, addressing the event.




Sofia Al-Khawar, Saudi Tourism Authority’s country manager, is addressing the Saudi Arabia and Pakistan roadshow in Karachi, Pakistan, on August 27, 2025, to showcase the Kingdom’s expanding tourism offerings under Vision 2030. (AN photo)

She said the Kingdom was not only focused on religious travel but was also expanding its offerings to leisure, business and events tourism.

“It is a rising destination. It has a lot to offer. Not limited to the religious side, of course, that remains. But your plus element is always your leisure, your vacations, your MICE trips,” she said, referring to meetings, incentives, conferences and exhibitions (MICE).

A special Saudi delegation focused on MICE tourism will visit Pakistan next week, she added, offering “a one-week special bonus discounts” to potential groups.




Pakistani and Saudi officials pose for a picture at the Saudi Arabia and Pakistan roadshow in Karachi, Pakistan, on August 27, 2025, to showcase the Kingdom’s expanding tourism offerings under Vision 2030. (AN photo)

Muhammad Rafiq Khan, chairman of Bukhari Group of Companies that co-hosted the event, said the collaboration represented a significant opportunity for both nations.

“Saudi Arabia and Pakistan have had deep ties since the very beginning,” he said. “Most people used to travel there for Hajj and Umrah. Now, by the grace of God, the Saudi government and administration have made efforts to develop tourism, and there are many great places in Saudi Arabia worth visiting.”




Muhammad Rafiq Khan, chairman of Bukhari Group of Companies, addresses the Saudi Arabia and Pakistan roadshow in Karachi, Pakistan, on August 27, 2025, to showcase the Kingdom’s expanding tourism offerings under Vision 2030 plan. (AN photo)

Khan said Pakistanis were increasingly willing to explore new destinations in the Kingdom beyond the holy sites.

“Every person in the groups we have taken there has enjoyed it immensely, especially the big historic places where the Prophet Muhammad (peace be upon him) stayed or visited, or the old landmarks of Saudi Arabia,” he said.

Shoaib Mohammad, a former Pakistani cricketer who also attended the gathering, said the initiative would open “countless destinations where people can come, enjoy and visit the sacred sites.”

“This is a new opportunity given to the people of Pakistan, which is absolutely great,” he told Arab News.

He recalled his own recent visit, highlighting attractions in Jeddah, including “many amusement spots and play areas for children,” as well as global shopping brands now available in the city.

Osman Butt of Lucky Motors said Saudi Arabia was undergoing rapid transformation with world-class projects that could redefine its tourism sector.

“See, I think Saudi Arabia as of now has never been explored as a tourist destination. So, this would be something new for the world to explore,” he said.

He singled out Taif as “pretty, pretty attractive” and praised the futuristic Neom City project, calling it “next level in the world.”

“I don’t see anything like Neom City in the world happening maybe for the next 40 years,” he added.

The roadshow concluded with networking sessions and presentations aimed at strengthening Pakistan-Saudi travel ties and boosting the flow of tourists between the two countries.


Pakistan destroyed seven TTP camps in Afghanistan strikes, 80 militants killed — official

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Pakistan destroyed seven TTP camps in Afghanistan strikes, 80 militants killed — official

  • Saturday’s airstrikes followed a series of attacks inside Pakistan amid a surge in militancy
  • The Afghan Taliban authorities accuse Pakistani forces of killing civilians in the airstrikes

ISLAMABAD: Pakistan’s airstrikes in Afghanistan destroyed seven Tehreek-e-Taliban Pakistan (TTP) camps and killed over 80 militants, a Pakistani security official said on Sunday, with the Afghan Taliban accusing Pakistani forces of killing civilians in the assault.

Saturday’s airstrikes followed a series of attacks inside Pakistan amid a surge in militancy. Authorities say the attacks, particularly in Khyber Pakhtunkhwa province and the Pakistani capital of Islamabad, were carried out by the TTP and allied groups that Islamabad alleges are operating from sanctuaries in Afghanistan. Kabul denies this.

According to Pakistan’s information ministry, recent incidents included a suicide bombing at a Shiite mosque in Islamabad, separate attacks in Bajaur and Bannu, and another recent incident in Bannu during the holy month of Ramadan, which started earlier this week. The government said it had “conclusive evidence” linking the attacks to militants directed by leadership based in Afghanistan.

“Last night, Pakistan’s intelligence-based air strikes destroyed seven centers of Fitna Al-Khawarij TTP in three provinces of Nangarhar, Paktika and Khost, in which more than eighty Khawarij (TTP militants) have been confirmed killed, while more are expected,” a Pakistani security official, who spoke on condition of anonymity, told Arab News.

An earlier statement from Pakistan’s information ministry said the targets included a camp of a Daesh regional affiliate, the Islamic State Khorasan Province (ISKP), which claimed a suicide bombing at an Islamabad Shiite mosque that killed 32 people this month.

In an X post, Afghan government spokesperson Zabihullah Mujahid said Pakistani forces had violated Afghan territory.

“Pakistani special military circles have once again trespassed into Afghan territory,” Mujahid said. “Last night, they bombed our civilian compatriots in Nangarhar and Paktika provinces, martyring and wounding dozens of people, including women and children.”
 
The Afghan Taliban’s claims of civilian casualties could not be independently verified. Pakistan did not immediately comment on the allegation that civilians had been killed in the strikes.

In a post on X, Afghanistan’s foreign ministry said it had summoned Pakistan’s charge d’affaires to Afghanistan Ubaid-ur-Rehman Nizamani and lodged protest through a formal démarche in response to the Pakistani military strikes.

“IEA-MoFA (The Islamic Emirate of Afghanistan’s Ministry of Foreign Affairs) vehemently condemns the violation of Afghanistan’s airspace and the targeting of civilians, describing it as a flagrant breach of Afghanistan’s territorial integrity & a provocative action,” it said in a statement.

“The Pakistani side was also categorically informed that safeguarding Afghanistan’s territorial integrity is the religious responsibility of the Islamic Emirate of Afghanistan; henceforth, the responsibility for any adverse consequences of such actions will rest with the opposing side.”

Tensions between Islamabad and Kabul have escalated since the Afghan Taliban returned to power in 2021. Pakistan says cross-border militant attacks have increased since then and has accused the Taliban of failing to honor commitments under the 2020 Doha Agreement to prevent Afghan soil from being used for attacks against other countries. The Taliban deny allowing such activity and have previously rejected similar accusations.

Saturday’s exchange of accusations marks one of the most direct confrontations between the two neighbors in recent months and risks further straining already fragile ties along the volatile border.