Saudi-owned Arabic app HUMAIN Chat launches in Kingdom

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Updated 26 August 2025
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Saudi-owned Arabic app HUMAIN Chat launches in Kingdom

  • AI app is ‘fluent’ in Arab and Islamic culture, values and heritage
  • Built in Kingdom by ‘Saudi talent,’ says HUMAIN CEO Tareq Amin

RIYADH: Saudi Arabia launched HUMAIN Chat, an Arabic artificial-intelligence app, in the Kingdom on Monday, which the company says is trained on the world’s largest datasets of the language.

The product is HUMAIN’s first application in its AI suite and is powered by an Arabic model called ALLAM 34B, which was created in Saudi Arabia by local developers, the company stated in a press release.

HUMAIN, an AI company wholly owned by the Public Investment Fund, was launched in May by Crown Prince Mohammed bin Salman and aims to develop Arabic large-language models, and position the Kingdom as a global hub for technology innovation.

The app is available on iOS and Android devices as well as through a web browser, and will be rolled out soon to other Arabic-speaking countries, the company stated.

HUMAIN’s CEO Tareq Amin said: “The launch of HUMAIN Chat is a point of pride for Saudi Arabia, marking a historic milestone in our mission to build sovereign AI that is both technically advanced and culturally authentic.”

ALLAM, which was built by a team of over 120 AI specialists, including 35 researchers with doctorates, has been designed to serve the 350 million people who speak Arabic across the globe.

The model is culturally mindful, capable of dialect comprehension, and able to understand the different types of Arabic spoken across the region, from classical to more locale-specific forms of the language, the company stated.

The model, which is also available in English, is trained on one of the largest Arabic datasets ever collected, then refined with input from over 600 domain experts and 250 evaluators.

The result is unmatched fluency in Arabic and deep alignment with Islamic, Middle Eastern, and cultural nuance, the company stated.

“We are proving that globally competitive technologies can be rooted in our own language, infrastructure, and values — built in Saudi Arabia by Saudi talent,” Amin said.

“This is not the end state, but the beginning of a journey to serve the Kingdom, the Arabic-speaking world, and beyond. The potential is limitless, accelerating innovation and progress across every dimension of commercial and social life.”

If you are in Saudi Arabia, you can access HUMAIN Chat at https://chat.humain.ai/.


Jeddah masterclass explores power of sound in cinema with leading industry experts

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Jeddah masterclass explores power of sound in cinema with leading industry experts

  • The event offered an intimate look into cinematic sound design, attracting aspiring filmmakers and composers eager to learn from one of the industry’s leading voices

JEDDAH: The Alliance Francaise of Jeddah, in collaboration with the French Consulate, recently hosted an exclusive masterclass on Sound and Cinema led by Fanny Lamothe, CEO of Cercle Rouge Productions, along with composers Fabien and Mike Kourtzer.

The event offered an intimate look into cinematic sound design, attracting aspiring filmmakers and composers eager to learn from one of the industry’s leading voices.

Cercle Rouge Productions has contributed to internationally acclaimed films such as “John Wick 4” and “Emilia Perez,” as well as notable Saudi productions including “Mandoob” by Ali Kalthami, “Al Zarfa” by Abdullah Majed, and “Sayfi” by Wael Abumansur.

Lamothe, who also heads the music department at Why Not Productions, oversees all aspects of sound in film — from composition and recording to editing, foley, and legal clearances — bringing extensive experience to both international and regional projects.

During the masterclass, Lamothe and the Kourtzers highlighted two key areas for participants: understanding the precise process of creating original music for a film and establishing clear communication between composers and directors to ensure a shared understanding of the film’s deeper meaning. “This allows us to express our own point of view and add an extra dimension to the story,” they said.

Discussing her approach to composing for films with strong cultural identities, Lamothe added: “It’s a process of back-and-forth with the director, along with many researches that allow us to immerse ourselves in the context and universe of the film and to perceive different cultural threads that resonate with it.

“Each city, for instance, has its own rhythm, its own sound. Music in itself is a universal language, and emotions can be transmitted to audiences worldwide when expressed with a clear artistic direction and a confident musical discourse.”

Fabien Kourtzer said: “Working with international directors broadens our perspective. What has particularly enriched our film scores from the Arab world is the ancient aspect of these civilizations, which is a powerful influence even when we work on films from other parts of the world.

Mike Kourtzer said: “The growth of Saudi cinema is explosive. It stems from a very strong desire among industry players to share stories that showcase this cultural heritage to the rest of the world. This dynamic will give birth to major works that will stand out on the global audiovisual landscape.”

Lamothe offered advice to young Saudi composers and filmmakers aiming to enter film scoring: “Seek to deeply understand the film you are working on and take the necessary time to achieve the best result.

“Start by understanding the director — what they want to express through communication and building a human relationship. Then, understand yourself and your musical identity. Your own point of view and artistic vision are what set you apart.”

Larry Lamartiniere, managing director of Alliance Francaise in Jeddah, highlighted the significance of the event. “It was an honor to host this masterclass on music and cinema with Cercle Rouge Productions. We organized it in partnership with the French Consulate of Jeddah as a closing event of a very intense and productive sequence for France at the Red Sea International Film Festival.

“This evening highlighted the vital role of sound in storytelling and celebrated the creative exchange between France and Saudi Arabia. Supporting such conversations not only strengthens our cultural ties but also nurtures the next generation of filmmakers and sound artists in the region,” he said.

With Saudi cinema experiencing rapid growth and a surge in international collaborations, events like this masterclass provide a platform for emerging talent to learn from industry leaders and shape the Kingdom’s filmmaking future.

All three confirmed their ongoing commitment, saying: “We have already worked on eight Saudi films, and these experiences have been more than enriching. We have had fantastic encounters, and we have a very strong desire for this adventure to continue.”