RIYADH: The Saudi Media Academy of the Ministry of Media launched the first phase of its Media Leaders Track in Switzerland through an intensive global event management training program.
Held in collaboration with EHL Hospitality Business School, the launch included the signing of a memorandum of understanding between the academy and EHL.
The ceremony was attended by the assistant minister of media and chairman of the academy’s board, Abdullah Al-Maghlouth, along with other officials, the Saudi Press Agency reported on Tuesday.
The agreement aims to foster international collaboration and cultural exchange, supporting the ministry’s goal of empowering national media talent. It was signed by the academy’s CEO, Khalid Zain Al-Abdeen, and EHL associate dean, Stephane Haddad.
The five-day training camp offers hands-on workshops led by international experts and site visits to world-class event institutions. It focuses on planning, organizing, and executing major events, team leadership, and audience engagement.
This is the first practical phase of a four-stage track, followed by a digital advertising course in Riyadh, an international media camp in Singapore, and a final advanced leadership communication course.
Targeting professionals and creatives across sectors, the program aims to enhance media presence, improve management of national events, and strengthen Saudi Arabia’s global representation.
