RIYADH: Vibes AlUla, an entrepreneurship and innovation hub launched in partnership with the Royal Commission for AlUla, has opened registration for a sustainable tourism hackathon, set for Aug. 10 to 12.

The hackathon is aimed at empowering national talent and fostering innovative solutions to support AlUla’s tourism sector, according to a Saudi Press Agency report.

Participants will benefit from a comprehensive training program, including specialized workshops, mentoring sessions, and expert guidance in innovation, tourism, and entrepreneurship.

AlUla residents are invited to contribute projects that showcase the region’s environmental and cultural richness while promoting a more sustainable and resilient tourism ecosystem.

Vibes AlUla recently hosted the closing event of the AlUla Entrepreneurs Incubator Program, attended by public and private sector representatives, as well as entrepreneurs and innovators.

Participants showcased a range of startup projects developed by local entrepreneurs, focusing mainly on the film and tourism industries.

These projects contribute to economic diversification and align with AlUla’s vision for a sustainable creative economy, the SPA reported.

As one of the Kingdom’s leading tourism destinations, AlUla offers unique natural and historical assets, making it an ideal hub for entrepreneurial ventures and high-quality investment in tourism and creative sectors, the report added.