World Defense Show 2026: More global reach, new features

Saudi Defense Minister Prince Khalid bin Salman at the second World Defense Show in Riyadh. The next edition will take place from Feb. 8-12, 2026, in Riyadh.
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Updated 28 July 2025
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World Defense Show 2026: More global reach, new features

  • WDS 2026 is expected to feature exhibitor participation from an estimated 80 countries, including new participants such as but not limited to, Japan, Portugal, Uzbekistan and Finland

World Defense Show, founded by the General Authority for Military Industries in Saudi Arabia, announced that it has already secured 90 percent of its exhibitor space for its upcoming 2026 edition. This announcement coincides with WDS’s attendance at the International Defense Industry Fair 2025 in Istanbul, Turkiye, where the WDS team is engaging with key Turkish defense stakeholders.
Turkiye is the third largest participating country at WDS 2026, with Turkish exhibitors currently occupying 4,400 square meters of exhibition space. Turkish participation is expected to grow considerably from 2024 to 2026, underscoring the significant global momentum building behind WDS as a premier defense exhibition.




The overwhelming demand for exhibition space is a testament to the show’s growing reputation as a must-attend event for those shaping the next era of defense and global security, says Andrew Pearcey, CEO of World Defense Show

Taking place from Feb. 8-12, 2026, in Riyadh, WDS 2026, held under the theme of “The Future of Defense Integration,” will once again serve as a vital platform for showcasing the latest advancements across all five defense domains — air, land, sea, space, and security. Building on the success of its previous editions, WDS 2026 is attracting unprecedented interest from both local and international defense stakeholders.
WDS 2026 is expected to feature exhibitor participation from an estimated 80 countries, including new participants such as but not limited to, Japan, Portugal, Uzbekistan and Finland. Expanded global reach further solidifies WDS’s position as a truly international platform for collaboration and innovation.

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80

countries, including new participants such as Japan, Portugal, Uzbekistan and Finland, will participate in World Defense Show 2026.

Andrew Pearcey, CEO of WDS, said: “The overwhelming demand for exhibition space is a testament to the show’s growing reputation as a must-attend event for those shaping the next era of defense and global security. Our presence at IDEF provides an excellent opportunity to connect with key industry players and highlight the remarkable progress we’ve made in preparing for WDS 2026.”
Additionally, WDS 2026 has unveiled its Content Theater themes, a key show feature held on Days 2-5 of the event. Attendees can anticipate engaging presentations exploring critical topics driving the industry. There will be insightful discussions on themes such as: Translating Operational Requirements into Technological Advantage, Accelerating Breakthrough Technologies in Defense, Integrating and Operationalizing Emerging Technologies at Speed, and Powering National Production and Defense Exports. The Content Theater program complements a suite of show features, including the new Future Defense Lab, Unmanned Systems Zone, Naval Zone, Saudi Supply Chain Zone, and WDS News Network.

With limited space remaining, organizers are encouraging interested exhibitors to secure their participation as soon as possible.

 


LuLu marks Founding Day with ‘Made in Saudi’ campaign

Updated 25 February 2026
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LuLu marks Founding Day with ‘Made in Saudi’ campaign

The Ministry of Industry and Mineral Resources honored LuLu Hypermarket in recognition of its pivotal role as the exclusive retail partner of the “Najoud Bikhairna 2026” initiative, commending its continued efforts in supporting and empowering national industries while showcasing the quality and competitiveness of locally manufactured products.

The initiative, led by the ministry in partnership with the Saudi Export Development Authority, represented by the Made in Saudi program, stands as a pioneering model of public-private sector collaboration in activating community-driven initiatives with sustainable impact. Through this program, more than 280,000 Saudi-made products were distributed to 10,000 families across various regions of the Kingdom during the holy month of Ramadan, reinforcing the presence of national products and strengthening the values of social solidarity among individuals and institutions alike.
The ministry’s recognition of LuLu Hypermarket coincided with the official launch of its Saudi Founding Day celebrations at the Dharat Laban branch in Riyadh, marked by the unveiling of a comprehensive promotional campaign dedicated to Saudi-made products. On this occasion, a wide range of special offers was introduced on local products, available across all LuLu Hypermarket branches throughout the Kingdom.
The inauguration ceremony was attended by Mohammed bin Dayel, general supervisor of the Made in Saudi program at the Saudi Export Development Authority, and Mohamed Haris, director of LuLu Saudi Arabia, alongside members of LuLu’s executive management team. The event featured a ribbon-cutting ceremony to officially open the specially designed Founding Day gateway.
Following the inauguration, guests toured several dedicated zones and exhibitions highlighting national products. The tour commenced at the grocery and “Made in Saudi” consumer goods sections, showcasing the diversity and quality of local brands. It also included the “Made in Saudi” dates pavilion, presenting a premium selection of the finest locally sourced dates in celebration of one of the Kingdom’s most iconic national symbols.
The visit continued to the fruits and vegetables section under the theme “From Our Land,” featuring an exceptional assortment of Saudi agricultural products, reflecting the richness and excellence of the local agricultural sector. Guests also explored the LuLu private label corner, which features products exclusively manufactured within the Kingdom for LuLu, reaffirming the company’s commitment to supporting local manufacturing.
The tour concluded with a presentation of “Made in Saudi” products within the chilled and frozen categories, underscoring the rapid growth and qualitative advancement of the Kingdom’s food manufacturing sector, and further reinforcing the strong market position and competitiveness of Saudi products.