Huawei taps into MENA digital powerhouses to boost in-car content

The signing ceremony took place on the sidelines of the 2025 Huawei Developer Conference.
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Updated 20 July 2025
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Huawei taps into MENA digital powerhouses to boost in-car content

  • Anghami has a long-standing partnership with Huawei. In 2020, Anghami completed the integration of Huawei Mobile Services and collaborated with Huawei AppGallery to promote and expand the Middle East and Africa market

Huawei Consumer Cloud Services signed two MoUs with the Middle Eastern music streaming platform Anghami and the Arabic news platform Nabd, during the 2025 Huawei Developer Conference. These partnerships enrich the ecosystem capabilities of Huawei HMS for Car and provide localized informative and entertaining content service solutions for global automakers.
As the leading music streaming platform in MENA with more than 57 million tracks, Anghami brings strong regional expertise and deep understanding of local listening preferences. Through this new partnership, Anghami will now deliver its content via HMS for Car, helping automakers offer a rich and relevant in-car music experience tailored for the local market.
Anghami has a long-standing partnership with Huawei. In 2020, Anghami completed the integration of Huawei Mobile Services and collaborated with Huawei AppGallery to promote and expand the Middle East and Africa market. In 2021, Anghami developed and launched the HarmonyOS app for Huawei smartwatches in the MEA, and in 2025, it launched a new application version optimized for Huawei Watch 5.
With a user base of more than 32 million, Nabd has established itself as the preferred destination for Arabic content consumption. The platform provides an extensive range of features, including personalized news, live match scores, football schedules, real-time financial markets data, weather forecasts, live TV streaming, entertaining video feeds, e-commerce listings, and engaging word games. This cooperation with Huawei HMS for Car will provide localized content and multilingual services.
As a long-term partner of Huawei since 2021, Nabd has promoted the integration of the HMS media kit and supported ecosystem cooperation, while expanding brand coverage in the MEA through AppGallery.

At the HDC 2025, Huawei also unveiled HMS for Car MAAN 4.0, its latest innovation that allows web-based apps to work just as smoothly as native apps inside the vehicle. Paired with the new App Box development tool, it makes it easier than ever for partners like Anghami, helping them bring seamless, high-quality entertainment to connected vehicles around the world.

 


LuLu launches Italian Food Festival 2025 across the Kingdom

Updated 16 December 2025
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LuLu launches Italian Food Festival 2025 across the Kingdom

LuLu Saudi Arabia has announced the launch of the Italian Food Festival 2025, a weeklong culinary showcase bringing the richness of Italian cuisine to shoppers across the Kingdom. The festival is being held at all LuLu stores in Saudi Arabia, reflecting the retailer’s commitment to offering world-class international food experiences.
The event was inaugurated in the presence of distinguished guests, including Dr. Giovanna Mariotto, head of the Consular and Visa Section; Dr. Romano Baruzzi, head commissioner for Italy in Saudi Arabia and Kuwait; and Dr. Ahmed Soliman, trade analyst at the Italian Trade Agency in Riyadh. Mohammed Haris, director of LuLu Saudi Arabia, along with senior management representatives, also attended.
Authentic Italian experience
The Italian Food Festival 2025 features a wide selection of traditional Italian products, including cheeses, pasta, sauces, olive oils and premium grocery items, as well as fresh fruits and vegetables imported from Italy. LuLu’s hot food and bakery sections are serving freshly prepared Italian dishes daily, giving customers the chance to enjoy authentic flavors crafted with quality ingredients.
Through initiatives such as the Italian Food Festival, LuLu Saudi Arabia continues to strengthen its position as a preferred destination for global cuisines, offering customers access to international products while maintaining high quality standards and competitive pricing. The festival enhances the shopping experience by combining variety, authenticity and culinary discovery under one roof.