RIYADH: As Saudi Arabia continues to grow its presence in the global gaming and content creation industries, young talents are making their mark in unexpected ways.
One such creator is Pika Loli, a virtual YouTuber from Jeddah believed to be the first Arab VTuber to reach 1 million subscribers.
VTubers, or virtual YouTubers, use computer-generated avatars animated via real-time motion capture. The format, originally popularized in Japan, has steadily gained traction in other regions, including the Arab world.
Pika, whose animated persona debuted on YouTube in April 2021, first began experimenting with virtual content on Twitch in 2019.
She told Arab News that her growing audience encouraged her to take the leap to YouTube, where she now produces videos that blend Japanese gaming culture with Arab influences.
“I didn’t choose to be a VTuber to hide my identity. I see this creative format as a deeper way to express myself beyond my physical appearance,” she said. “My love for anime and video games inspired me to create a virtual character that allows me to engage with the world I adore.”
She describes her entry into the field as a response to what she saw as a gap in the regional content scene.
“I realized that Arab content lacked this kind of creativity and asked myself, ‘Why can’t I be the first?’” she said.
On her channel, Pika specializes in video games, particularly Japanese titles and virtual reality experiences, blending these interests with elements of Arab culture. This distinctive combination appeals to followers in the Arab world.
In the first year of creating content on YouTube, she reached a significant milestone when she hit 100,000 subscribers and received YouTube’s Silver Play Button.
Now, with more than 1 million followers, her growing popularity over the years has inspired many, particularly those who may be hesitant to appear on camera.
“Don’t be afraid to try new things,” she said. “Whether it’s drawing, gaming, anime, or storytelling, you can start with just a small step. Success doesn’t require showing your face; what matters is your passion and determination.”
Pika works independently and said she has turned down several “unserious” offers that did not align with her goals.
“My family supports me immensely, but I believe that maintaining privacy is crucial, especially in our communities. Being a YouTuber doesn’t diminish my pride; it’s part of my identity and expression,” she added.
Creating each video is a multi-day process, she said, and involves concept development, recording, identity, design, and publishing.
“I sometimes spend long hours on edits until I’m completely satisfied with the result,” she said, adding that she maintains a content creation schedule that balances her work and personal life.
“Consistency comes not from fleeting enthusiasm but from genuine love for what I do,” Pika said. “Knowing that someone is waiting for my content motivates me to keep going, and I’ve established a schedule that nurtures my mental well-being.”
Part of her appeal comes from her distinct voice, which has been described by fans as “instantly recognizable” and reminiscent of anime characters.
One personal moment she recalls fondly is receiving a voice message from an old school friend who said that her child was a fan of Pika’s videos.
“I was overjoyed and teary-eyed — not only because my video was on their TV, but because it reminded me of a past friendship,” she said.
Pika sees her success as part of a broader movement in Saudi Arabia’s creative industries.
“This trend is something to be proud of. The Kingdom has not only kept pace with the world but has also become a leader in certain areas, with vast support, global competitions, and real investment in this field,” she said.
She acknowledged the effort of local institutions in supporting the next generation of content creators: “Organizations like the General Entertainment Authority and the Saudi Esports Federation are making clear efforts to support talent and provide training programs for global participation.”
While her journey as a VTuber has been defined by experimentation and persistence, Pika’s success underscores the rising influence of Saudi creatives on platforms once dominated by other regions.
