Man City sign kit deal worth reported £1 billion

Manchester City have signed a blockbuster new kit deal with Puma worth a reported £1 billion ($1.34 billion) over the next 10 years. (Reuters/File)
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Updated 15 July 2025
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Man City sign kit deal worth reported £1 billion

  • City’s extension of their contract with Puma ranks as the largest kit manufacturing partnership
  • “We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations,” City Football Group chief executive Ferran Soriano said

LONDON: Manchester City have signed a blockbuster new kit deal with Puma worth a reported £1 billion ($1.34 billion) over the next 10 years.

City’s extension of their contract with Puma ranks as the largest kit manufacturing partnership in Premier League history.

Having agreed a £65 million per year deal with the German company in 2019, City’s new arrangement is believed to be worth a £100 million per year until 2035, according to British media reports.

That figure shatters the £90 million per year deal signed by Manchester United with Adidas in 2023.

Spanish giants Real Madrid and Barcelona are both reported to have kit deals worth in excess of £100 million per year.

“We joined forces with Puma with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons,” City Football Group chief executive Ferran Soriano said.

“Puma have seamlessly integrated into our organization, and we have enjoyed many historic moments together, engaging fans globally.”

Puma chief executive Arthur Hoeld added: “Puma’s partnership with Manchester City has been a great success both on and off the pitch.

“Trophies, a perfect stage for our performance products and commercial success were exceptional.”

City’s massive deal comes after the club’s first season without major silverware since 2016-17.

Pep Guardiola’s men finished third in the Premier League after winning the title for the previous four seasons.

They also suffered a shock FA Cup final defeat against Crystal Palace and crashed out of the recent Club World Cup in the last 16 against Saudi Pro League side Al-Hilal.


Russell, Antonelli lead Mercedes in one-two qualifying positions for F1’s Australian GP

Updated 07 March 2026
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Russell, Antonelli lead Mercedes in one-two qualifying positions for F1’s Australian GP

  • Russell topped all three sessions in F1’s knockout qualifying format, finally casting aside questions of where Mercedes team was in the new-era pecking order

MELBOURNE: Mercedes has revealed its dominant hand during qualifying for Sunday’s Formula 1 Australian Grand Prix.
George Russell earned his ninth-career pole position Saturday ahead of his teammate Kimi Antonelli for the team’s 83rd front-row lockout and its first since the 2024 British Grand Prix.
Russell topped all three sessions in F1’s knockout qualifying format, finally casting aside questions of where Mercedes team was in the new-era pecking order. His pole time, at 1 minute, 18.518 seconds, was almost eight-tenths faster than the nearest non-Mercedes challenger, Red Bull rookie Isack Hadjar, who completed the top three.
“It was a great day, we knew there was a lot of potential in the car, but until we get to this first Saturday of the season, you never know,” Russell said. “But it really came alive this afternoon, especially when the track temperatures cooled, we know we tend to favor those conditions.”
Antonelli was relieved to have made it onto the front row alongside his teammate after a crash in final practice at the exit of turn two meant it was a race in the Mercedes garage to get him out for qualifying.
“It’s been a very stressful day. Unfortunately, I went into the wall (in FP3),” he said. “But the guys (in the garage) were the heroes today to put the car back on track.”
Hadjar was impressive by qualifying third on debut for Red Bull, his highest-ever grid position.
“The only thing I can do is take them at the start, but they’re just too fast at the moment,” Hadjar said of Mercedes. “I want to keep my position and a second podium would be cool.”
Ferrari showed it’s neck-and-neck with McLaren on pace, with just one and a half tenths seconds covering the four drivers just beyond the top-three — with Charles Leclerc qualifying fourth, McLaren’s Oscar Piastri and Lando Norris in fifth and sixth respectively, and Lewis Hamilton in seventh.
Racing Bulls showed they’ve taken a step forward over the winter, with New Zealander Liam Lawson eighth ahead of his highly-rated rookie teammate Arvid Lindblad.
The big surprise of the session came from four-time F1 world champion Max Verstappen, who triggered red flags at Melbourne’s Albert Park after he lost control of his Red Bull car in braking for turn one in the first half of Q1 and ended in the barriers.
The Dutchman, who was unhurt from the crash, though upset that his brakes locked up, will now start from the back of the grid.
F1 heads into a new era this year, with unprecedented changes across the chassis (car) and power unit, which now feature an almost 50:50 output split between the turbo 1.6-liter V6 engine and electrical energy harvested from the brakes, one that requires a new, often counterintuitive driving style from the drivers.