Pakistani films Nayab and Deemak win top honors at SCO Film Festival in China

An image collage created on July 7, 2025, shows Pakistani film directors Umair Nasir Ali (left) and Rafay Akbar Rashdi posing for picture at SCO Film Festival in Chongqing, China. (Rafay Rashidi/ Umair Nasir Ali/Instagram)
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Updated 07 July 2025
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Pakistani films Nayab and Deemak win top honors at SCO Film Festival in China

  • Nayab wins Jury Special Award, Deemak Best Editing Award at 2025 event
  • Pakistan’s film industry has seen a creative resurgence in recent years

ISLAMABAD: Two Pakistani films, Nayab and Deemak, have won major accolades at the Shanghai Cooperation Organization (SCO) Film Festival in China, state-run news agency APP reported on Monday. 

The festival showcased 27 films from SCO member states, including China, Russia, Pakistan, India, and Central Asian countries. Organized to foster regional cinematic exchange, the event featured screenings, industry forums, a film technology expo, and a gala concert, with awards presented in ten categories.

The SCO Film Festival first launched in 2018 and is a cultural initiative of the multilateral bloc to promote cooperation in cinema and the creative industries among member countries. 

“Pakistani film Nayab and Deemak received prestigious ‘Jury Special Award’ and ‘Best Editing Award’ respectively at the colorful concluding ceremony of SCO film festival held at Chongqing, China,” Associated Press of Pakistan reported.




Director of Pakistani movie, Nayab, Umair Nasir Ali (center) giving acceptance speech at the SCO Film Festival for the Jury Special award in China, in a picture shared by the director himself on social media on July 7, 2025. (Umair Nasir Ali/Instagram) 

Nayab, released in 2024, is a sports-drama centered on a young woman from Karachi, played by Yumna Zaidi, who aspires to become a professional cricketer despite intense family and societal opposition. The cast includes Fawad Khan, Javed Sheikh, and Adnan Siddiqui.

The film has previously won multiple awards, including Best Foreign Film and Best First-Time Filmmaker (Feature) at the World Film Festival in Cannes, and a Special Jury Diploma at the 30th Minsk International Film Festival.

“The cinema was packed, and what truly moved me was how deeply they engaged with the film,” Nayab’s director Umair Nasir Ali told APP after the film’s screen at the SCO festival. “They picked up on the layers, the emotional arcs and asked thoughtful, relevant questions that showed how closely they had followed the story.”

Deemak is a psychological horror film directed by Rafay Akbar Rashdi and starring Soniya Hussyn, Faysal Quraishi, Samina Peerzada, and Bushra Ansari. 




Screengrab of a reel showing director of Pakistani movie, Deemak, Rafay Akbar Rashdi (second left) receiving the best editing award for his movie Deemak at the SCO Film Festival held in China in a video shared on social media on July 7, 2025. (RafayRashidi/Instagram)

Set in an aging home haunted by unexplained phenomena, the film explores family tensions and mental trauma. It became Pakistan’s highest-grossing horror film when it released earlier this year, earning over Rs60 million [$211,173] in its opening week.

Pakistan’s film industry has seen a steady resurgence in recent years, with a new generation of filmmakers experimenting with genres from sports dramas to horror and social realism. 

Joyland (2022) became the first Pakistani feature to premiere at the Cannes Film Festival, where it won the Jury Prize in the Un Certain Regard section, and was later selected as Pakistan’s official entry to the Oscars. The country has also received two Academy Award wins in the documentary short category by filmmaker Sharmeen Obaid-Chinoy. 

Meanwhile, The Legend of Maula Jatt (2022) set new box office records, becoming Pakistan’s highest-grossing film to date and finding global audiences with its big-budget, Punjabi-language action storytelling.


Malika El-Maslouhi ushers in spring in Maje

Updated 22 February 2026
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Malika El-Maslouhi ushers in spring in Maje

DUBAI: Moroccan Italian model Malika El-Maslouhi is the embodiment of relaxed in Parisian label Maje’s Spring-Summer 2026 campaign.

The model took to Instagram to share shots from the campaign. Set against a minimalist concrete backdrop, El-Maslouhi is seen wearing a green and white striped knit cardigan paired with wide-leg, speckled denim and chunky black boots, creating a chic contrast between casual comfort and fashion-forward styling. The oversized brown leather bag slung under her arm adds a touch of understated luxury.

She captioned the post, “Spring renaissance.”

Meanwhile, El-Maslouhi ended 2025 on a strong note with a holiday campaign for the French luxury label Guerlain.

In a photo shared on the brand’s Instagram page, the 27-year-old model, who has become a favorite on international runways, wore the limited-edition Rouge G lipstick from Guerlain’s Tale of Wonders Holiday Collection in shade G 877. She was also pictured holding the lipstick alongside the matching limited-edition Rouge G Stellar case.

In August 2025, she was the face of Anthropologie’s 2026 resort-wear campaign. The line blended breezy elegance with playful details, including jewel-toned maxi dresses, sleek black knitted dresses, and form-fitting satin gowns that would be perfect for date night.

El-Maslouhi has previously starred in Anthropologie’s summer campaigns. The catwalk star was photographed posing pool and beachside in pieces from Anthropologie’s summer offering, which included ready-to-wear, swimwear and accessories.

Earlier in the year, El-Maslouhi starred in Saint Levant’s music video for the song “Exile,” directed by Algerian-French filmmaker Lyna Zerrouki. The video, which explores themes of longing, loss and hope, features El-Maslouhi against a striking blue backdrop, seemingly falling through the air.

El-Maslouhi, born in Milan to a Moroccan father and an Italian mother, began her modeling career at the age of 18. She has since appeared on runways for international fashion houses including Dior, Chanel, Valentino and Jacquemus, gracing the catwalks of New York, London, Milan and Paris fashion weeks. Over the years, she has walked for brands such as Ulla Johnson, Prabal Gurung, David Koma, Boss, Missoni, Messika and more.

 

She has also featured in campaigns for brands such as Calvin Klein, Off-White and Lanvin, expanding her portfolio across both luxury and contemporary fashion.

 

In 2022, she was awarded the Model of the Year in Italy title.