The art of diplomacy through Saudi cuisine

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Updated 27 June 2025
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The art of diplomacy through Saudi cuisine

  • Food is a way to share cultures and build bridges, says YouTube star

RIYADH: According to Saudi chef and food blogger Eman Gazzaz, diplomacy can be achieved through food and other cultural practices.

The daughter of a diplomat, Gazzaz is more than a home cook — she is an artist and a mother of three who is turning simple dishes into soulful stories. She also wants to form cultural bridges through her work, as she explained when she appeared as a guest on the Mayman Show.

Growing up as the daughter of a Saudi ambassador, she dreamed of following the same path. In many ways, she did — but her “embassy” was her kitchen and she chose food, rather than politics, as her language.

After a childhood spent in various continents, Gazzaz now has a YouTube kitchen that feels like home and has taken it upon herself to show the world what real Saudi food and real Saudi women are all about.

During her interview, she recalled her time living in different parts of the world and her parents’ creative expression.

“My parents are very diverse. And they’re not just diplomats; they are creative in many ways. My dad is a gardener; he collects old antique cars, he collects old pocket watches,” she said.

She has fond memories of living in Pakistan during her father’s tenure in the late 1980s: “It’s a beautiful country; the people are so beautiful. Living in six countries and just being exposed to the world and the different cultures they have, it’s just like … it creates something in you as an individual. It makes you more connected somehow.”

Her exposure to different cultures and the connections she made helped her become the person who is now presenting the joy of Saudi cooking to the world. She carries her experiences with her — the countries, the cultures and the people — and some of what she has seen means she is especially appreciative of the stability and security she enjoys in Saudi Arabia.

“That’s what made me as Eman, what changed me as somebody who lived abroad,” she said. “I appreciate coming to Saudi Arabia and the safety and the security that we experienced. When I was studying in the American school in Karachi, one of my classmates got kidnapped. And he was kidnapped for six months.”

Gazzaz explained that previously she traveled around with a bodyguard and in a bullet-proof car to ensure her safety and security.

“Every time I come to Saudi Arabia I’m just like, ‘We don’t have to lock the door, we don’t have a bodyguard, nobody is carrying a gun.’ That made me feel like… coming back home made me feel so safe,” she said.

Eman also recalls a childhood memory of making a popular Saudi dish with her father.

“Every time we go outdoors, he always cooks the same dish and it’s actually one of my favorite dishes, which is saleeg (a white rice dish, cooked with broth and milk),” she said.

“I used to help him do the chicken, strain the stock and take the food out. And I grew up tasting these flavors and just eating the saleeg outdoors and being part of that experience, just me being so close to saleeg. My daughter loves saleeg as well.”

Cooking was always a family affair. Gazzaz’s mother was known for her delicious salads, while everyone had a role to play in preparing meals.

“From both sides of my parents, they were very good cooks. My dad is very good at barbecuing,” she said. “He loves to go to the beach every weekend. When we were living abroad, he always rented a place, and he used to make the barbecue and marinate (the food) and barbecue it.”

Her own YouTube fame, Gazzaz credits to both her husband and her friend, Alia. Back in 2010, Alia visited for a month and revealed she had her own channel, Cooking with Alia.

“When she came, she’s like, ‘Eman, I have a YouTube channel.’ Back in 2010, YouTube was like five, six years old, It was still very new,” recalled Gazzaz.

Alia wanted her to present Saudi dishes on YouTube — something that made Gazzaz pause. At that time, it was not common for Saudi women to show their faces on social media, so she replied that she would have to ask her husband.

His response, said Gazzaz, was: “Do what you want.”

“He is a Miami boy, so he’s very chilled,” she explained.

She took it as an opportunity to show off her national dress, as well as the food.

“(I thought) I’ll wear my abaya, I’ll put on my tarha (scarf), introduce my clothes and my outfits and things like that, and that’s what we did,” she said. From there, grew the first Saudi channel that introduced the world to the Kingdom’s culture through food.

Gazzaz has also written a book, “A Saudi Mandela,” which is a meditation and coloring book for adults.


Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

Updated 12 February 2026
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Saudi Arabia champions AI and sustainable growth at UN tourism meeting in Kuwait

  • Saudi Tourism Minister says tourism today accounts for approximately 10 percent of the world economy, contributing about $10 trillion to global GDP 

KUWAIT CITY: Saudi Arabia’s Tourism Minister Ahmed Al-Khateeb has called for stronger international cooperation to build a tourism ecosystem that is integrated, resilient, and future-ready, the Saudi Press Agency reported Thursday.

In a opening address at the 52nd UN Tourism Regional Commission for the Middle East in Kuwait City, he noted that tourism is “no longer a peripheral activity but a massive engine of economic development.”

“With an estimated contribution exceeding $10 trillion to global GDP, tourism today accounts for approximately 10 percent of the world economy,” said Al-Khateeb, speaking as president of the 26th UN Tourism General Assembly. The three-day conference opened on Feb. 10.

He pointed to the Middle East’s exceptional recovery, which recorded a 39 percent increase in international arrivals in 2025 compared to 2019, welcoming nearly 100 million visitors last year.

The minister highlighted Saudi Arabia’s driving force behind these regional statistics, noting that the Kingdom now represents approximately 30% of the Middle East tourism market in both visitor numbers and spending.

“We are proud that Saudi tourism’s uninterrupted growth has become a driving force for regional tourism, and we look forward to continuing our close cooperation with UN Tourism to share our expertise with the world,” he said.

Focus on AI

Addressing the meeting’s central theme of Artificial Intelligence (AI), Al-Khateeb emphasized the need for responsible innovation. He described AI as a key enabler for growth but stressed that the “human touch” defining the hospitality sector must be maintained and the workforce protected.

On the sidelines of the regional commission, the minister met with counterparts from across the region to explore ways to promote regional cooperation and alignment to enhance resilience and build tourism industries that can drive inclusive economic and social development.

Al-Khateeb also met with leading investors from Kuwait to discuss investments in the Kingdom’s tourism sector and explore new opportunities to leverage Saudi Arabia’s integrated investment ecosystem, designed to enable regional and international investors to achieve sustainable, long-term value.

The 52nd UN Tourism Regional Commission for the Middle East is the first held in the region since the 26th UN Tourism General Assembly, hosted in Riyadh last November. 

That assembly resulted in the historic “Riyadh Declaration on the Future of Tourism,” which established a global consensus on sustainability, inclusive growth, and the responsible adoption of human-centric AI for the next fifty years.