Dubai’s ISD Sports City partners with Real Madrid in landmark deal

Daniels Petrovs, CEO of ISD Sports City, and Real Madrid Ambassador Roberto Carlos. (Supplied)
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Updated 26 June 2025
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Dubai’s ISD Sports City partners with Real Madrid in landmark deal

  • Real Madrid Foundation will bring its unique program that combines education and sports to ISD’s world-class facilities, including its state-of-the-art pitches

DUBAI: ISD Sports City has announced a landmark partnership with the Real Madrid Foundation to manage a new branch of the Real Madrid Foundation Educational Football Program in Dubai.

The deal was announced with a commemorative photograph taken with Daniels Petrovs, CEO of ISD Sports City, and the Real Madrid Ambassador Roberto Carlos, marking the official launch of the collaboration.

Real Madrid Foundation will bring its unique program that combines education and sports to ISD’s world-class facilities, already home to state-of-the-art pitches. These include the latest hybrid-generation football fields, with all-natural pitches slated for hybrid conversion by the end of the year, an upgrade that positions ISD as a premier destination for international teams and events.

“Dubai is increasingly becoming the global epicentre for sport and youth development,” said Petrovs. “Partnering with the Real Madrid Foundation allows us to elevate our football offering to high-quality standards while giving children across the UAE access to an unique experience and facilities.

“Our goal is simple: to build a center of excellence that sets the benchmark globally.”

Petrovs, who has led ISD for the past 15 months, brings his expertise in building modern sports facilities, including converting all pitches to hybrid surfaces and also embedding sustainability and performance into every inch of ISD’s infrastructure.


‘We have been empowered’: 2025 SEF Awards shine a light on Saudi Arabia’s rapidly evolving esports sector

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‘We have been empowered’: 2025 SEF Awards shine a light on Saudi Arabia’s rapidly evolving esports sector

  • Leading voices from from the Kingdom’s gaming industry share their thoughts on the sector with Arab News at the 6th annual awards ceremony

RIYADH: Esports took center stage in Riyadh on Thursday night as the stars of the past year were honored at the SEF Awards 2025 in a night of celebration at Boulevard City’s SEF Arena.

While the winners had plenty to celebrate on the night, prior to the ceremony Arab News also chatted with some of the key figures from the Saudi Esports Federation to discuss the development of Saudi Arabia’s wider esports landscape and the achievements so far.

Riyadh has in recent years worked to establish itself as a major hub for international esports, hosting annual events such as Gamers8, the Esports World Cup and the FIFAe World Cup among others, and the federation has played a central role in developing and shaping the industry to help achieve this.

Loay Al-Mujadidi, the federation’s chief esports and commercial officer, attributed the growth of the esports industry in Saudi Arabia to several factors, all led by unified national backing for the sector.

“First of all, it comes down to the amazing support from the government,” he said. “We have been empowered with a great deal of resources and entrusted to deliver more.

“And I believe the real driver here is that the Saudi population and the residents here genuinely love gaming.”

This passion for gaming is reflected in the numbers of people in the country involved in esports.

“We have more than 2,300 players registered at the professional level, and last year we witnessed the participation of more than 240,000 students in the School League, as well as 45 universities competing in the University League,” Al-Mujadidi said.

Ibrahim Al-Sheddi, chief shared services officer at the federation, highlighted a cohesive national strategy for esports as a key catalyst for growth.

“When you look at the national strategy of gaming and esports, part of it is to engage with the community and increase the number of participants to enable all talents around the Kingdom to enter the sector,” he said.

“As you know, esports is still considered a niche sector and Saudi Arabia is the only government investing at this scale.”

This investment is already paying dividends, Al-Sheddi said, as Saudi Arabia has one of the most digitally engaged populations in the world.

“When you have 67 percent of the population under 30 identifying as gamers, this provides you with the foundation to transform esports and make it a genuine investment and long-term career path for the talent,” he added.

Al-Mujadidi echoed this assessment, noting that career-development opportunities in esports extend beyond players.

“You now have coaches, referees, casters and analysts,” he said. “There’s a whole adjacent universe being built next to the core of these sports, and we are continuing to work with the Saudi Esports Federation Academy to boost these career paths, and increase them as well.”

These initiatives and opportunities extend to female players, a rapidly growing segment of the global esports industry and one that is increasingly prominent in Saudi Arabia. The federation’s CEO, Rawan Al-Butairi, highlighted this shift and said the organization is taking a structural approach to inclusivity for women.

“Beyond the fundamental role of having a specific genre in our league that truly caters for female players, we have offerings that are part of our academy designed to specifically support them,” she said.

“We also run initiatives where we showcase important female role models, such as Najd Fahad and Modhi Al-Kanhal, and support different clubs to ensure that we do right by the female community.”

Al-Kanhal was one of the standout winners on Thursday night, claiming the Best Female Player award.

Al-Butairi also emphasized youth empowerment as a key pillar for the continued development of esports.

“The youth are the true lifeblood for the growth of this sector and, honestly, they make our role here easier,” she said. “Hence, I think it is a fundamental tool to ensure we grow in a more sustainable way.”

Musaed Al-Dawsari, one of Saudi Arabia’s most accomplished esports competitors and CEO of Team Falcons, which was crowned Best Club during the awards ceremony, echoed the optimism voiced by the federation executives.

“As a gamer, I couldn’t be happier,” he said. “Saudi Arabia wants to be at the center of the esports world, and I think we’ve already reached that point.”

This year marked the sixth annual SEF Awards, organized by the Saudi Esports Federation. The event honored the cream of esports talent across 22 categories, including three that were new this year.

The ceremony also serves as a celebration of the rapidly evolving Saudi esports sector, organizers said, by recognizing the achievements of players, clubs, content creators and the wider community.