‘This is a culture’: TikTok murder highlights Pakistan’s unease with women online

Demonstrators hold placards and a poster of TikTok star Sana Yousaf during a protest held to condemn violence against women in Islamabad on June 5, 2025. (AFP)
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Updated 15 June 2025
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‘This is a culture’: TikTok murder highlights Pakistan’s unease with women online

  • Sana Yousaf was shot dead outside her house in the capital Islamabad by a man whose advances she had repeatedly rejected
  • Violence against women is pervasive in Pakistan, according to the country’s Human Rights Commission

ISLAMABAD: Since seeing thousands of comments justifying the recent murder of a teenage TikTok star in Pakistan, Sunaina Bukhari is considering abandoning her 88,000 followers.

“In my family, it wasn’t an accepted profession at all, but I’d managed to convince them, and even ended up setting up my own business,” she said.

Then last week, Sana Yousaf was shot dead outside her house in the capital Islamabad by a man whose advances she had repeatedly rejected, police said.

News of the murder led to an outpouring of comments under her final post — her 17th birthday celebration where she blew out the candles on a cake.

In between condolence messages, some blamed her for her own death: “You reap what you sow” or “it’s deserved, she was tarnishing Islam.”

Yousaf had racked up more than a million followers on social media, where she shared her favorite cafes, skincare products and traditional shalwar kameez outfits.

TikTok is wildly popular in Pakistan, in part because of its accessibility to a population with low literacy levels. On it, women have found both audience and income, rare in a country where fewer than a quarter of the women participate in the formal economy.

But as TikTok’s views have surged, so have efforts to police the platform.

Pakistani telecommunications authorities have repeatedly blocked or threatened to block the app over what it calls “immoral behavior,” amid backlash against LGBTQ and sexual content.

TikTok has pledged to better moderate content and blocked millions of videos that do not meet its community guidelines as well as at the request of Pakistan authorities.

After Yousaf’s murder, Bukhari, 28, said her family no longer backs her involvement in the industry.

“I’m the first influencer in my family, and maybe the last,” she said.

Only 30 percent of women in Pakistan own a smartphone compared to twice as many men (58 percent), the largest gap in the world, according to the Mobile Gender Gap Report of 2025.

“Friends and family often discourage them from using social media for fear of being judged,” said a statement from the Digital Rights Foundation (DRF).

In southwestern Balochistan, where tribal law governs many rural areas, a man confessed to orchestrating the murder of his 14-year-old daughter earlier this year over TikTok videos that he said compromised her honor.

In October, police in Karachi, in the south, announced the arrest of a man who had killed four women relatives over “indecent” TikTok videos.

These murders each revive memories of Qandeel Baloch, dubbed Pakistan’s Kim Kardashian and one of the country’s first breakout social media stars whose videos shot her to fame.

After years in the spotlight, she was suffocated by her brother.

Violence against women is pervasive in Pakistan, according to the country’s Human Rights Commission, and cases of women being attacked after rejecting men are not uncommon.

“This isn’t one crazy man, this is a culture,” said Kanwal Ahmed, who leads a closed Facebook group of 300,000 women to share advice.

“Every woman in Pakistan knows this fear. Whether she’s on TikTok or has a private Instagram with 50 followers, men show up. In her DMs. In her comments. On her street,” she wrote in a post.

In the fifth-most-populous country in the world, where 60 percent of the population is under the age of 30, the director of digital rights organization Bolo Bhi, Usama Khilji, says “many women don’t post their profile picture, but a flower, an object, very rarely their face.”

“The misogyny and the patriarchy that is prevalent in this society is reflected on the online spaces,” he added.

A 22-year-old man was arrested over Yousaf’s murder and is due to appear in court next week.

At a vigil in the capital last week, around 80 men and women gathered, holding placards that read “no means no.”

“Social media has given us a voice, but the opposing voices are louder,” said Hira, a young woman who joined the gathering.

The capital’s police chief, Syed Ali Nasir Rizvi, used a press conference to send a “clear message” to the public.

“If our sisters or daughters want to become influencers, professionally or as amateurs, we must encourage them,” he said.


US and Ukraine reach consensus on key issues aimed at ending the war but territorial disputes remain

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US and Ukraine reach consensus on key issues aimed at ending the war but territorial disputes remain

KYIV: The United States and Ukraine have reached a consensus on several critical issues aimed at bringing an end to the nearly four-year conflict, but sensitive issues around territorial control in Ukraine’s eastern industrial heartland, along with the management of the Zaporizhzhia nuclear power plant, remain unresolved, Ukraine’s president said.
Volodymyr Zelensky spoke as the US showed the 20-point plan, hammered out after marathon talks in Florida in recent days, to Russian negotiators. A response is expected from Moscow on Wednesday, Zelensky said.
The Ukrainian president briefed journalists on each point of the plan on Tuesday. His comments were embargoed until Wednesday morning. The draft proposal, which reflects Ukraine’s wishes, intertwines political and commercial interests to safeguard security while boosting economic potential.
At the heart of the negotiations lies the contentious territorial dispute concerning the Donetsk and Luhansk regions, known as the Donbas. This is “the most difficult point,” Zelensky said. He said these matters will be discussed at the leaders level.
Russia continues to assert maximalist demands, insisting that Ukraine relinquish the remaining territory in Donbas that it has not captured — an ultimatum that Ukraine has rejected. Russia has captured most of Luhansk and about 70 percent of Donetsk.
In a bid to facilitate compromise, the United States has proposed transforming these areas into free economic zones. Ukraine insists that any arrangement must be contingent upon a referendum, allowing the Ukrainian people to determine their own fate. Ukraine is demanding the demilitarization of the area and the presence of an international force to ensure stability, Zelensky said.
How the Zaporizhzhia nuclear power plant, the largest plant in Europe which is under Russian occupation, will be managed is another contentious issue. The US is proposing a consortium with Ukraine and Russia, with each party having an equal stake in the enterprise.
But Zelensky countered with a joint venture proposal between the US and Ukraine, in which the Americans are able to decide how to distribute their share, presuming it would go to Russia.
“We did not reach a consensus with the American side on the territory of the Donetsk region and on the ZNPP,” Zelensky said, referring to the power plant in Zaporizhzhia. “But we have significantly brought most of the positions closer together. In principle, all other consensus in this agreement has been found between us and them.”
A free economic zone compromise
Point 14, which covers territories that cut across the eastern front line, and Point 12, which discusses management of the Zaporizhzhia plant, will likely be major sticking points in the talks.
Zelensky said: “We are in a situation where the Russians want us to leave the Donetsk region, and the Americans are trying to find a way so that it is ‘not a way out’ — because we are against leaving — they want to find a demilitarized zone or a free economic zone in this, that is, a format that can provide for the views of both sides.”
The draft states that the contact line, which cuts across five Ukrainian regions, be frozen once the agreement is signed.
Ukraine’s stance is that any attempt to create a free economic zone must be ratified by a referendum, affirming that the Ukrainian people ultimately hold the decision-making power, Zelensky said. This process will require 60 days, he added, during which time hostilities should stop to allow the process to happen.
More difficult discussions would require hammering out how far troops would be required to move back, per Ukraine’s proposal, and where international forces would be s tationed. Zelensky said ultimately “people can choose: this ending suits us or not,” he said.
The draft also proposes that Russian forces withdraw from Dnipropetrovsk, Mykolaiv, Sumy, Kharkiv regions, and that international forces be located along the contact line to monitor the implementation of the agreement.
“Since there is no faith in the Russians, and they have repeatedly broken their promises, today’s contact line is turning into a line of a de facto free economic zone, and international forces should be there to guarantee that no one will enter there under any guise — neither ‘little green men’ nor Russian military disguised as civilians,” Zelensky said.
Managing Zaporizhzhia power plant
Ukraine is also proposing that the occupied city of Enerhodar, which is connected to the Zaporizhzhia power plant, be a demilitarized free economic zone, Zelensky said. This point required 15 hours of discussions with the US, he said.
For now, the US proposes that the plant be jointly operated by Ukraine, the US and Russia, with each side receiving dividends from the enterprise.
“The USA is offering 33 percent for 33 percent for 33 percent, and the Americans are the main manager of this joint venture,” he said. “It is clear that for Ukraine this sounds very unsuccessful and not entirely realistic. How can you have joint commerce with the Russians after everything?”
Ukraine offered an alternative proposal, that the plant be operated by a joint venture with the US in which the Americans can determine independently how to distribute their 50 percent share.
Zelensky said billions in investments are needed to make the plant run again, including restoring the adjacent dam.
“There were about 15 hours of conversations about the plant. These are all very complex things.”
A separate annex for security guarantees
The document ensures that Ukraine will be provided with “strong” security guarantees that mirror NATO’s Article 5, which would obligate Ukraine’s partners to act in the event of renewed Russian aggression.
Zelensky said that a separate bilateral document with the US will outline these guarantees. This agreement will detail the conditions under which security will be provided, particularly in the event of a renewed Russian assault, and will establish a mechanism to monitor the ceasefire.
This mechanism will utilize satellite technology and early warning systems to ensure effective oversight and rapid response capabilities.
“The mood of the United States of America is that this is an unprecedented step toward Ukraine on their part. They believe that they are giving strong security guarantees,” he said.
The draft contains other elements including keeping Ukraine’s army at 800,000 during peace time, and by nailing down a specific date for ascension to the European Union.
Elections and boosting the economy
The document proposes accelerating a free trade agreement between Ukraine and the US once the agreement is signed. The US wants the same deal with Russia, said Zelensky.
Ukraine would like to receive short-term privileged access to the European market and a robust global development package, that will cover a wide-range of economic interests, including a development fund to invest in industries including technology, data centers and artificial intelligence, as well as gas.
Also included are funds for the reconstruction of territories destroyed in the war.
“Ukraine will have the opportunity to determine the priorities for distributing its share of funds in the territories under the control of Ukraine. And this is a very important point, on which we spent a lot of time,” Zelensky said.
The goal will be to attract $800 billion through equity, grants, loans and private sector contributions.
The draft proposal also requires Ukraine to hold elections after the signing of the agreement. “This is the partners’ vision,” Zelensky said.
Ukraine is also asking that all prisoners since 2014 be released at once, and that civilian detainees, political prisoners and children be returned to Ukraine.