SLS Expo 2025 propels Vision 2030 infrastructure goals

The Saudi Light and Sound Expo 2025 served as a central platform for advancing Saudi Arabia’s professional lighting, sound, and AV technology sector.
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Updated 09 June 2025
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SLS Expo 2025 propels Vision 2030 infrastructure goals

The three days of Saudi Light and Sound Expo 2025 reinforced the event’s position as a central platform for advancing Saudi Arabia’s professional lighting, sound, and AV technology sector. With broad international participation and a focus on actionable business outcomes, SLS Expo continues to support the Kingdom’s Vision 2030 goals by accelerating infrastructure development and building strategic industry capabilities.

Global and regional stakeholders convened to explore new solutions and partnerships essential to Saudi Arabia’s growing live event production market. The exhibition featured 127 exhibitors from 21 countries, including Saudi Arabia, the UAE, US, China, and Italy, showcasing technologies designed for high-performance venues, immersive experiences, and large-scale productions.

Several significant agreements were signed, contributing to Saudi Arabia’s infrastructure and capability-building objectives. The MoU signing between Saudi Entertainment and Events Management Academy and IPS marked the beginning of a strategic partnership aimed at enhancing talent development in the live events sector in Saudi Arabia, aligning its goals with the Kingdom’s Vision 2030.

Additional MoUs formalized as the event progressed, reflecting the Kingdom’s broader strategy to attract global expertise, foster local skills development, and support the execution of major national projects.

At the heart of the show’s programming was the SLS Summit, supported by sponsors IPS, Shure, Procom, Venuetech, Proloab, RST, SONOS, ShowPower and Media Pro. More than 40 international speakers delivered expert-led sessions across topics including smart production, sustainable AV, immersive design, and next-generation venue infrastructure. One of the standout sessions, Stadiums 2.0, explored how integrated AV systems and architectural design are enabling a new era of live event experiences.

“What we saw at SLS Expo was not just about momentum, it was focused, results-driven engagement that’s shaping the sector’s future,” said Sarkis Kahwajian, associate vice president at dmg events. “The MoUs already confirmed, and those in development, speak to the depth of commitment across the public and private sectors.”

Hands-on features such as the Shure Wireless Workshop provided live audio professionals with opportunities to deepen their technical capabilities and engage in peer learning through practical demonstrations and real-time troubleshooting.

SLS Expo is supported by the Kingdom’s General Entertainment Authority and the Ministry of Investment of Saudi Arabia. 

The event continues to serve as a strategic business environment where government entities, technology providers, integrators, and venue operators align around a shared vision for growth.

Co-located with the Saudi Entertainment and Amusement Expo, SLS offers a complete ecosystem for live event professionals seeking to connect, collaborate and contribute to the development of Saudi Arabia’s AV and production sectors.


Alfanar Engineering Services names Amer Al Ajmi CEO

Updated 26 December 2025
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Alfanar Engineering Services names Amer Al Ajmi CEO

Alfanar Engineering Services, a division of Alfanar Projects, has appointed Eng. Amer Al Ajmi as chief executive officer, signaling a new phase of growth and innovation for the company.

The appointment underscores Alfanar’s commitment to strengthening its role as a trusted partner in Saudi Arabia’s energy and infrastructure sectors.

Al Ajmi brings more than 25 years of experience in engineering, energy and international business. His vision focuses on engineering excellence, digital transformation and sustainability. Under his leadership, the company aims to expand its contribution to the Kingdom’s industrial and infrastructure development while supporting a more sustainable energy future.

Alfanar Engineering Services provides integrated technical solutions to the Kingdom’s energy, infrastructure, private and government sectors. Its core business lines include motor and generator repair and rewinding, power services, testing and calibration, and technical and engineering training.

The company maintains a strong presence through regional offices across major Saudi cities, supported by a 24/7 engineering team that ensures uninterrupted operations and service availability nationwide.

At the center of its operations is Alfanar Technical Services, one of the largest specialized facilities in the region for repair, rewinding and maintenance of electrical equipment, including transformers, generators and motors. The company serves energy, oil, petrochemical and mining industries, as well as critical infrastructure such as hotels, hospitals and public utilities.

Alfanar operates three advanced facilities in Jubail and Riyadh, covering more than 200,000 square meters, with an expansion underway in Yanbu to meet growing demand driven by the Kingdom’s industrial transformation.

“Leading Alfanar Engineering Services is both an honor and a responsibility,” Al Ajmi said. “Our focus is on building a sustainable and technologically advanced future where our people, innovation and expertise deliver long-term impact across every sector we serve.”