DUBAI: As the 2025 NBA Finals tip off in Oklahoma City this week, the league is celebrating this year’s matchup between the Oklahoma City Thunder and Indiana Pacers as a landmark moment. These are finals defined by competitive parity, the rise of international stars, and a clear message: In today’s NBA, success is no longer dictated by market size.

During a pre-finals international media call, NBA Deputy Commissioner Mark Tatum said the Thunder-Pacers series reflects the league’s evolving landscape.

“This season, we will crown the seventh different NBA champion in seven years, a first in league history. This speaks to the parity in today’s NBA, where more teams have a chance to win and more players are stepping up on the global stage,” Tatum said.

A new era of champions

Neither Oklahoma City nor Indiana has ever won an NBA title, with the Pacers’ only championships coming in the ABA. But both teams have reached the top through smart drafting, player development, and long-term vision, not through market size or heavy spending.

“It’s still early, but I’m encouraged by what we’re seeing in terms of parity,” Tatum said. “Teams like OKC and Indiana prove that strong management, regardless of market size, can build championship contenders. The result is increased global interest and competitive balance.”

The Thunder finished with a league-best 68 wins behind Canadian-born MVP Shai Gilgeous-Alexander. The Pacers, led by Pascal Siakam and Tyrese Haliburton, advanced through the East with dynamic offense and relentless energy. Both squads are young, deep, and built with a clear identity.

Small markets, global reach

While Oklahoma City and Indiana are traditionally considered small markets, their impact in 2025 tells a different story. Through global broadcasting and social media, the finals and their stars are more accessible than ever.

“Market size doesn’t have the same weight it once did. Thanks to social media, international distribution, and player-driven content, stars from any team can become global icons,” the NBA deputy commissioner added.

This postseason supports that claim. The NBA recorded its most-viewed opening playoff weekend in 25 years, and the Eastern Conference Finals between Indiana and New York had the highest viewership in seven years. Across digital platforms, engagement is at an all-time high.

“The Thunder and Pacers have proven that you don’t need to be from New York or Los Angeles to capture global attention. If your team plays the right way and your players connect with fans, the world will watch,” Tatum continued.

Global stars, global stage

The finals spotlight two international standouts: Shai Gilgeous-Alexander from Canada and Pascal Siakam from Cameroon. Gilgeous-Alexander, who was named both the 2025 NBA regular season MVP and Western Conference Finals MVP, and Siakam, the Eastern Conference Finals MVP, have emerged as global stars on the league’s biggest stage. Both are products of the NBA’s global development programs, including Basketball Without Borders. Siakam participated in the Basketball Without Borders Africa camp in 2012, which played a significant role in his basketball development. Gilgeous-Alexander attended the Basketball Without Borders Global camp in 2016, showcasing his talent on an international stage.

“This is truly a breakout moment for Shai,” Tatum said. “And Pascal’s story, from attending a camp in Africa to becoming an NBA champion and now returning to the finals, is a powerful example of what international investment can achieve.”

Built, not bought

This year’s finals also highlight the impact of the league’s updated Collective Bargaining Agreement. Neither team is a luxury-tax payer, and both rosters were built through the draft, player development, and smart acquisitions.

Tatum highlighted that there are multiple paths to building a championship contender, adding that what we are seeing now is a validation of the system. Drafting Chet Holmgren, trading for Alex Caruso, and signing Isaiah Hartenstein are all smart, sustainable moves.

Finals for the future

With Gilgeous-Alexander, Haliburton, Siakam, and Holmgren at the forefront, the 2025 NBA finals represent more than a battle for the title. It marks a generational shift in the league.

“These players aren’t anointed. They earn their place. And this is where they begin to cement their status as the future faces of the NBA,” Tatum concluded.

As two passionate fan bases chase their first NBA title and a global audience tunes in, the Thunder-Pacers Finals stand as a symbol of the league’s evolution, driven by competitive parity and the rise of international stars who are boosting viewership around the world.

Given that Oklahoma City holds home court advantage, Game 1 of the NBA Finals tips off on Thursday, June 5 at 8:30 p.m. ET (Friday, June 6 at 4:30 a.m. GST), live from Oklahoma City.