MAKKAH: The Royal Institute of Traditional Arts, known as Wrth, has welcomed pilgrims arriving in Saudi Arabia via land, sea, and air with gifts inspired by traditional Saudi arts.
This initiative, in collaboration with the Pilgrim Awareness Center and Saudia airline, aims to enrich pilgrims’ experience culturally and intellectually, according to the Saudi Press Agency.
Pilgrims received prayer rugs adorned by Arabic calligraphy and medallions featuring traditional inscriptions reflecting Saudi cultural values.
Accompanying the gifts were informational cards about Hajj rituals, provided by the Pilgrim Awareness Center.
Gifts were distributed at key entry points, including King Abdulaziz International Airport, Jeddah Islamic Port, and the Hajj dispatching control center on Hijrah Road.
Wrth’s participation aligns with its mission to raise awareness of traditional arts and offer a unique pilgrim experience during the Kingdom’s Year of Handicrafts.
The initiative highlights national identity and strengthens the global presence of traditional Saudi arts, the SPA reported.
The royal institute recently completed a billboard project along Hijrah Road between Makkah and Madinah, in collaboration with the Roads General Authority.
The billboards feature designs inspired by traditional motifs and crafts such as weaving, reflecting the national identity. These showcase the beauty of local arts and regional patterns and aim to enrich pilgrims’ cultural experience and promote heritage tourism.
