DUBAI: Embrace artificial intelligence, but do not fear it, said Mona Kattan, CEO of Kayali Perfumes, at the Arab Media Summit in Dubai on Wednesday.
Kattan said resisting change in the industry would only hurt entrepreneurs, and they should learn to adapt.
“People are often scared and they don’t understand that it can be a mutual existence. When e-commerce came about people thought malls would all shut down but malls are still around and people still love to go to them,” she explained.
“I love people, one of my core values is connection. I love bringing people together, we are so blessed to live in a world that has the ability to connect online,” she added.
“Social media will never go away, it’s part of our nature now, embrace it, cultivate it and appreciate it,” she said.
Kattan said she was passionate about social media before it became popular.
“When I moved to Dubai from the US in 2002, my mindset became global even prior to social media. Dubai is the melting pot of cultures and the future. I am so inspired by the people I meet,” she said.
After launching her fragrance brand Kayali in 2018, Kattan was able to enter global markets and her brand is now sold in most of the major beauty stores in the world and is known for its luxurious and rich scents.
“Whenever you are passionate about what you are doing, that obsession is natural and you don’t have to force it,” she said.
