PIF strengthens leadership with key appointments

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Updated 21 May 2025
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PIF strengthens leadership with key appointments

PIF announced the appointment of Saad Alkroud as head of the local real estate investment division. Alkroud has served as chief of staff since 2021. This move follows the appointment of Aiman Al-Mudaifer as managing director and chief executive of NEOM. Maram Al-Johani has been named acting chief of staff, in addition to being appointed as secretary-general to the PIF board of directors.

In his new role, Alkroud will be responsible for developing PIF’s local real estate and infrastructure investment portfolio, which includes the giga-projects and several other strategic developments.

Alkroud joined PIF in 2016 as head of stakeholder management, overseeing PIF board and committees affairs and international relations, as well as managing relationships with Saudi entities to deliver strategic initiatives and objectives. In 2021, he was appointed as chief of staff, and in 2022, he took on additional responsibilities as secretary-general to the PIF board of directors. In that position, he supervised corporate strategy and business plans, PIF’s project management office, including the establishment of new companies, and the affairs of PIF’s portfolio companies, stakeholders and committees. He also serves on the boards of several PIF companies.

Meanwhile, Al-Mudaifer has led the local real estate investment division since 2018, helping to drive significant growth and transformation. As of 2023, the portfolio included more than 35 real estate companies, with investments in Saudi real estate and infrastructure continuing to deliver sustainable returns. The advancement of and investment in landmark developments and infrastructure projects have helped position PIF at the forefront of Saudi Arabia’s economic diversification, including the creation of tourism and cultural destinations. Al-Mudaifer has served as the acting CEO of NEOM since November 2024 and is a board member of several PIF portfolio companies.

In her new role, Al-Johani will lead organization-wide strategic planning, data and committees governance, and the project management office. In addition, she will oversee portfolio company affairs and manage international and local stakeholders. Al-Johani joined PIF in 2017 after working for PricewaterhouseCoopers. She brings extensive experience to both roles, having served as PIF’s head of data and committees governance and advisory department since 2021.

These appointments reinforce PIF’s strong leadership foundation and support the delivery of its unique mandate and long-term strategy, within the organization and across its portfolio of more than 220 companies, to create opportunities for the global economy and drive the economic transformation of Saudi Arabia.


Social Development Bank launches entrepreneurship forum ‘DeveGo 2025’ in Riyadh

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Social Development Bank launches entrepreneurship forum ‘DeveGo 2025’ in Riyadh

The Social Development Bank has launched the second edition of the Entrepreneurship and Modern Business Practices Forum, known as DeveGo 2025, at the King Abdulaziz International Conference Center in Riyadh. The event runs from Dec. 21 to 23, under the patronage of Minister of Human Resources and Social Development and Chairman of SDB’s Board of Directors Ahmed bin Sulaiman Alrajhi. This landmark forum positions itself as the region’s leading platform for entrepreneurship, innovation, and setting the latest trends in modern work practices, bringing together local and international entrepreneurs, investors, and thought leaders. This year’s edition is being held under the theme “Don’t start from zero… start from DeveGo.”

DeveGo 2025 serves as a comprehensive national platform showcasing the latest trends in entrepreneurship through a range of diverse panel discussions, workshops, and other initiatives. The forum brings together an elite group of local and international entrepreneurs, investors, experts, government leaders, as well as prominent global figures in innovation and entrepreneurship, including Rebeca Grynspan, secretary-general of the UN Conference on Trade and Development, futurist Ian Khan, and Jonathan Greechan, CEO of the Founder Institute, among other experts, thought leaders, and entrepreneurs. Their participation reinforces the forum’s international focus and enriches its agenda by enabling the sharing of the latest knowledge and experiences from diverse global markets.

DeveGo 2025 will witness the launch of a package of supportive programs and initiatives, including new financial products specifically designed to meet the needs of entrepreneurs and startups, in addition to the signing of strategic agreements and partnerships aimed at stimulating entrepreneurial ventures, creating opportunities, and empowering the most promising projects — all while opening new pathways for growth. The forum will also host the “NEXT UP Challenge,” which will enable 20 startups to showcase their innovative projects and solutions before a panel of experts and specialists, while offering entrepreneurs a unique opportunity to connect with more than 50 local investors during the third day of the forum.

In addition, the forum will host the “DeveGo Handicrafts Competition,” which celebrates high-quality small enterprises that have evolved into impactful success stories with clear economic and social impact. 

The “Salam Award for Promising Projects” will be given in collaboration with Saudi Telecom Integrated Company, or Salam, to encourage entrepreneurs and startup owners to present their projects in a smart and simplified manner, on social media platforms. 

Furthermore, DeveGo 2025 offers participants and visitors a comprehensive, interactive, and knowledge-driven experience designed to enhance awareness of the entrepreneurship ecosystem, as well as financial and non-financial programs. This will include training and consultancy services to support growth across three main tracks: the “Inspiration Zone,” focusing on modern technologies and the creative economy; the “Growth Zone,” dedicated to modern business models, flexible work, franchising, and business development; and the “Entrepreneurship Zone,” which highlights future economic trends, venture capital, and sustainability.

The forum is expected to attract more than 25,000 visitors over three days, who will benefit from specialized workshops and advisory sessions delivered by more than 50 consultants and experts, providing an integrated experience in business development, guidance, and innovation.