Mastercard names Saud Swar as country manager for KSA

Saud Swar, country manager for Saudi Arabia, Bahrain, Jordan and Palestine.
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Updated 20 May 2025
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Mastercard names Saud Swar as country manager for KSA

Mastercard has announced the appointment of Saud Swar as country manager for Saudi Arabia, Bahrain, Jordan and other Levant. The appointment strengthens Mastercard’s leadership team in the West Arabia division, underlining the company’s commitment to serving as the region’s technology partner of choice.

Bringing a wealth of experience to the role, Swar will lead and manage Mastercard’s operations in Saudi Arabia, Bahrain, Jordan and Palestine, deepening local market knowledge and engagement, and advancing efforts to connect and power an inclusive digital economy.

“We are very pleased to see Saud Swar take another important step forward on his professional journey with this exciting appointment,” said Adam Jones, executive vice president, division president of West Arabia, Mastercard. “Saud will no doubt play a pivotal role in advancing our work to empower the people and communities we serve across Saudi Arabia, Bahrain, Jordan, and Palestine with even greater access to a more accessible, secure and transformative digital economy. We look forward to him stewarding us to more success in the region.”

Swar said: “I am excited to begin this new chapter with Mastercard, making the most of my experience to complement and build on of the team’s achievements ... I am looking forward to working closely with our partners to unlock new opportunities, drive growth and create impact across the division and wider region.”

Swar has more than 17 years of experience working in the financial services industry. Prior to joining Mastercard, Swar spent all his professional career at American Express, initially joining the company as a new product development specialist in 2008, gradually rising the ranks to serve as the chief business officer — MENA for American Express Middle East. 

He holds a bachelor of science in computer engineering from the University of Bahrain and completed an executive MBA at London Business School.


25,000 attend Social Development Bank’s DeveGO25 forum

Updated 27 December 2025
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25,000 attend Social Development Bank’s DeveGO25 forum

The Social Development Bank concluded the second edition of the Entrepreneurship and Modern Business Practices Forum — DeveGo 2025 — announcing the achievement of high-impact outcomes that further reinforced the forum’s position as the largest national platform in the region dedicated to entrepreneurship, innovation, and freelance work in Saudi Arabia and beyond. 

The forum witnessed broad participation from local and international experts, investors, entrepreneurs, and representatives of local, regional, and international institutions.

Over three days at the King Abdulaziz International Conference Center, the forum drew 25,000 participants and visitors, who benefited from over 45 specialized workshops and over 2500 advisory sessions delivered by more than 70 consultants and experts. 

The sessions covered key areas including entrepreneurial planning, business models, venture capital, digital platforms, freelancing, and emerging technologies. 

The forum also featured 20 panel discussions with leading local and international speakers, addressing major global trends in entrepreneurship, including the future of artificial intelligence, the creative economy, digital transformation, and venture investment. 

The forum saw the launch of the Saudi Empretec Fellowship, in the presence of Rebeca Grynspan, secretary-general of the UN Conference on Trade and Development. 

The partners in success within the Social Responsibility Portfolio supporting entrepreneurs were honored. 

It also saw the honoring of 13 winners of the Handicrafts Competition, representing various regions of the Kingdom, the announcement of winners of the Salam Award for Promising Projects, and the recognition of leading entrepreneurial projects fund under the Enterprises Track. 

In addition, the NEXT UP Challenge concluded on the third day of the forum with 20 startups presenting their projects to more than 500 investors, enhancing opportunities for networking and partnership building.

As part of efforts to strengthen the support ecosystem, the forum witnessed the signing of 51 agreements, along with the launch of a suite of new financing products. These included the Capital Expansion Product with a ceiling of up to SR10 million, the Payroll Product with a ceiling of SR2 million, and the Rental Product with a ceiling of SR1.5 million, aimed at supporting enterprises in asset development and covering operational costs. 

This reflects the bank’s direction toward offering more specialized financing tools that respond effectively to market needs.

The forum concluded by reaffirming its role as a unifying national platform for entrepreneurship, where accompanying activities and events provided direct engagement opportunities between entrepreneurs, investors, and experts. 

The forum also highlighted success stories and practical experiences that reflect the scale of entrepreneurial momentum in the Kingdom and the growing role of the Social Development Bank in supporting a national economy driven by innovation and knowledge.