DUBAI: Chanel cannot get enough of French Algerian model Loli Bahia. The French luxury house has tapped the model once again to front its latest campaign for the Chanel No. 5 jewelry collection.
The new pieces combine gold and diamonds to form the shape of the number five, a symbol closely associated with the brand’s identity. The collection includes rings, bracelets, necklaces and earrings, all inspired by the enduring allure of the No. 5 brand.
In the campaign images, Bahia was seen wearing various pieces from the line, including number five-shaped drop earrings, a diamond pendant necklace, a gold bracelet featuring the numeral and matching rings. The designs incorporate both yellow and white gold and are detailed with diamonds.
Bahia has collaborated with Chanel on several occasions. Most recently, in January, she opened the runway show during Paris Haute Couture Week wearing an ensemble that combined the house’s signature tweed with pastel quilting.
The look featured a jacket with a quilted front panel in soft shades of pink, blue, yellow and green, contrasted with white tweed sleeves. The jacket was detailed with front pockets and Chanel’s signature buttons.
The in-demand model also wore a white tweed mini skirt, paired with a slim black belt featuring a gold buckle. The outfit was completed with two-tone Mary Jane heels in black and white, secured with gold buckle-adorned ankle straps.
In May 2024, she walked the Chanel Cruise 2024/2025 show in Marseille, France.
Bahia donned a green ensemble, composed of a knee-length pencil skirt paired with a matching top, layered over a white shirt boasting a hoodie collar.
That same year, in June, she walked for the brand during Paris Fashion Week as part of its fall/winter 2024-2025 collection unveiling.
She graced the runway in a two-piece ensemble comprising a tailored buttoned jacket complemented by a matching knee-length skirt in a delicate tweed fabric. Both garments were adorned with subtle black tassel details.
The model’s first campaign with Chanel was in 2022, when she was just 19 years old. It was Chanel’s Metiers d’Art spring 2022 campaign, shot by fashion photographer Mikael Jansson.
In the campaign, Bahia displayed the savoir faire of artisans via tailored jackets, logo-emblazoned leather gloves, wide-brimmed hats, embellished mini-dresses and ornate bangles, necklaces and earrings.
