NEOM launches Champions of Progress initiative to drive community football

The Asian Football Confederation’s official partner, NEOM, on Wednesday launched an initiative that aims to celebrate community heroes in football across Saudi Arabia, the Middle East and Asia.(Supplied)
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Updated 07 May 2025
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NEOM launches Champions of Progress initiative to drive community football

  • Scheme open to nominations from across Middle East, Asia
  • The initiative is open to individuals aged 18 and above from across the region

NEOM: The Asian Football Confederation’s official partner, NEOM, on Wednesday launched an initiative that aims to celebrate community heroes in football across Saudi Arabia, the Middle East and Asia.
Known as Champions of Progress, the scheme will use football’s global platform to drive positive change across the region and help the development of talent from grassroots to elite players.
The partnership supports NEOM’s vision to grow football in the Kingdom, improve access to physical activity for people and help make the country a global sports destination, it said in a statement.
“Champions of Progress seeks to celebrate individuals and projects that promote positive community engagement, support innovative sports development and show a commitment to diversity and inclusion in football,” it said.
The initiative is open to individuals aged 18 and above from across the region, as well as projects that have had a significant impact in the development of football at a community level, increased participation numbers or improved accessibility.
A panel of judges, including experts from NEOM and AFC, will review all submissions to determine the winners.
The six “champions” will be invited to the AFC Champions League Elite at the beginning of the 2025/26 season where they will meet senior members of the Saudi football community.
Their stories will also be shared across selected partnership channels to drive awareness and encourage positive change in pan-Asian football.


E1 World Championship opens 2026 season in Jeddah with expanded field, growing global profile

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E1 World Championship opens 2026 season in Jeddah with expanded field, growing global profile

  • Season’s opener features record 10 teams

JEDDAH: The 2026 UIM E1 World Championship presented by PIF will launch its new season in Jeddah, with the Red Sea city once again hosting the world’s first all-electric raceboat series, and champions Team Brady beginning their title defense against an expanded and competitive field.

Set against Jeddah’s Red Sea coastline, the season-opening E1 Jeddah GP 2026, which takes place over Jan. 23-24, will feature a record 10 teams racing the cutting-edge E1 RaceBirds, underlining the rapid growth of the championship and its ambitions as a global competition spanning four continents.

Team Brady are the outfit to beat, having claimed the Champions of the Water title in 2024 and 2025. However, competition is expected to be fiercer than ever, with several teams strengthening their lineups ahead of the new campaign.

Team Monaco and Sierra Racing Club join the championship for 2026, adding further depth to the grid with a mix of experienced and emerging pilots. Team Rafa, who finished just 11 points behind Team Brady last season after a title fight that went down to the final laps, are widely regarded as one of the leading contenders and will be aiming to make an early statement in Jeddah.

Team AlUla Championed by LeBron James also return to race on home waters, one year on from their E1 debut. Carrying local pride, the team will be looking to build on last season’s momentum in front of Saudi fans.

The world-class field is further strengthened by a roster of high-profile, celebrity-backed teams, including Will Smith’s Team Westbrook, DJ Steve Aoki’s Team Aoki, Team Drogba, led by football legend Didier Drogba and his partner Gabrielle Lemaire, and Team Miami, featuring Grammy Award-winning artist Marc Anthony.

Fans will be able to get close to the action across qualifying and race day, with on-water viewing available from the E1 Fan Zone. The area will give visitors the chance to see the E1 RaceBirds up close and will feature a gaming arena with simulator and virtual reality experiences, as well as a VOX cinema screening of “Zootopia 2.” Merchandise outlets and a range of food and beverage options will also be available, creating a family-friendly race-day experience.

Beyond the racing, E1’s return to Saudi Arabia reflects the Kingdom’s growing role in shaping the future of electric sport and sustainable mobility. The championship serves as a living laboratory for electric propulsion systems, accelerating innovation that can influence marine transport while also supporting broader conversations around ocean protection.

As part of its partnership with E1, Formula E’s Driving Force Presented by PIF E360 is hosting its educational program in Jeddah this week. The initiative aims to inspire students aged 8 to 18 to explore science, technology, engineering and mathematics, as well as sustainability, through the lens of electric racing.

The program reached more than 60,000 students globally in 2025 alone, with a further 50,000 targeted this year, taking its reach to over 100,000 young people worldwide.

On the sporting side, PIF’s commitment to excellence will again be recognized through the PIF Pilot of the Day award, presented after finals day to honor standout skill and performance over the race weekend.

Alejandro Agag, founder and chairman of E1, said: “Starting our 2026 season in Jeddah is a powerful statement for E1. The region represents ambition, innovation and a clear vision for the future, and the Red Sea provides the perfect environment as our largest grid yet of 10 teams begin their battle to be crowned 2026 Champions of the Water.”

The Jeddah race is set to deliver high-intensity competition, renewed rivalries and an early glimpse into the future of high-performance racing on water.