Sri Lanka looks to attract Saudi travelers to diversify tourist influx

Attendees listen to a presentation at a tourism roadshow hosted by the Sri Lanka Tourism Promotion Bureau and the Sri Lankan Embassy in Riyadh on April 24, 2025. (Sri Lankan Embassy in Riyadh)
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Updated 29 April 2025
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Sri Lanka looks to attract Saudi travelers to diversify tourist influx

  • Sri Lanka held tourism roadshows in Riyadh, Dammam last week after years-long hiatus
  • Island nation has prepared special packages for Kingdom’s tourists, official tells Arab News

COLOMBO: Saudi Arabia is one of Sri Lanka’s priority markets for tourism, authorities have told Arab News, as the island nation seeks to attract more visitors from the Kingdom to diversify its tourist base.

Tourism has been on the mend in Sri Lanka as the island nation recovers from the impact of the COVID-19 pandemic and its worst economic crisis in decades.                                                                                                                                                                                                                                                                                                                                                         

In 2024, the sector that is traditionally one of key sources of foreign reserves welcomed more than 2 million tourists and earned about $3 billion.

To further boost its hospitality sector, Sri Lankan officials are planning to lessen its reliance on conventional tourist markets and target new visitors, especially those from Saudi Arabia.

“Recognizing the immense potential of the Saudi market, Sri Lanka has positioned Saudi Arabia as a key priority in its tourism promotion efforts,” Madusha Perera, assistant director for marketing at the Sri Lanka Tourism Promotion Bureau, told Arab News recently.

“The country aims to tap into the growing outbound travel market in Saudi Arabia, which has shown an increasing interest in international destinations. By focusing on this market, Sri Lanka seeks to diversify its tourist base and reduce its dependency on traditional source markets.”

In October, the Sri Lankan government began issuing free tourist visas to visitors from 35 countries, including Saudi Arabia.

Last week, the SLTPB and Sri Lankan Embassy in Riyadh hosted a special roadshow in the Saudi capital and Dammam to showcase its tourism offerings and forge new partnerships with key players in the Kingdom’s travel industry.

To attract more Saudi tourists, Sri Lankan officials have prepared special packages that cater to the market.

“Sri Lanka offers a culturally rich experience that resonates with Saudi tourists,” Perera said. “The country is enhancing its offerings by including halal-friendly services and Arabic-language resources.

“These initiatives are designed to provide a comfortable and familiar environment for visitors from Saudi Arabia.”

These recent efforts built upon Sri Lanka’s historical ties with Saudi Arabia, which has been rooted in people-to-people relations, said Sri Lanka Ambassador to Saudi Arabia Ameer Ajwad.

The roadshows last week were held after a years-long hiatus, he added.

“The events were immensely productive and helped to forge business collaborations in the tourism industry,” he told Arab News.

With its famous palm-fringed white beaches, seaside resorts offering water sports, and UNESCO cultural sites, Sri Lanka is a destination that fits well with the preferences of Saudi tourists.

“Sri Lanka offers a wide array of facilities from luxury family getaways and wellness retreats to wildlife safaris, cultural experiences, natural beauty, family-friendly activities and halal-friendly travel which are mostly preferred by Saudi tourists,” Ajwad said.

“We shall continue to organize roadshows in all major cities of Saudi Arabia to strengthen ties with Saudi Arabia’s outbound travel partners and other tourism promotional activities,” said Ajwad.

The aim is to position the island nation as a “premier, year-round destination for (the) Saudi family, luxury, and experiential tourism.”


US Catholic cardinals urge Trump administration to embrace a moral compass in foreign policy

(From L): Cardinal Blase Cupich, cardinal Robert McElroy and cardinal Joseph Tobin. (AP file photo)
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US Catholic cardinals urge Trump administration to embrace a moral compass in foreign policy

  • The three cardinals, who are prominent figures in the more progressive wing of the US church, took as a starting point a major foreign policy address that Pope Leo XIV delivered Jan. 9 to ambassadors accredited to the Holy See

ROME: Three US Catholic cardinals urged the Trump administration on Monday to use a moral compass in pursuing its foreign policy, saying US military action in Venezuela, threats of acquiring Greenland and cuts in foreign aid risk bringing vast suffering instead of promoting peace.
In a joint statement, Cardinals Blase Cupich of Chicago, Robert McElroy of Washington and Joseph Tobin of Newark, N.J., warned that without a moral vision, the current debate over Washington’s foreign policy was mired in “polarization, partisanship, and narrow economic and social interests.”
“Most of the United States and the world are adrift morally in terms of foreign policy,” McElroy told The Associated Press. “I still believe the United States has a tremendous impact upon the world.”
The statement was unusual and marked the second time in as many months that members of the US Catholic hierarchy have asserted their voice against a Trump administration many believe isn’t upholding the basic tenets of human dignity. In November, the entire US conference of Catholic bishops condemned the administration’s mass deportation of migrants and “vilification” of them in the public discourse.
The three cardinals, who are prominent figures in the more progressive wing of the US church, took as a starting point a major foreign policy address that Pope Leo XIV delivered Jan. 9 to ambassadors accredited to the Holy See.
The speech, delivered almost entirely in English, amounted to Leo’s most substantial critique of US foreign policy. History’s first US-born pope denounced how nations were using force to assert their dominion worldwide, “completely undermining” peace and the post-World War II international legal order.
Leo didn’t name individual countries, but his speech came against the backdrop of the then-recent US military operation in Venezuela to remove Nicolás Maduro from power, US threats to take Greenland as well as Russia’s ongoing war in Ukraine.
The US Conference of Catholic Bishops was consulted on the statement, and its president, Archbishop Paul Coakley, “supports the emphasis placed by the cardinals on Pope Leo’s teaching in these times,” said spokesperson Chieko Noguchi.
The White House didn’t immediately respond to the AP’s request for comment on Monday.
Cardinals question the use of force
The three cardinals cited Venezuela, Greenland and Ukraine in their statement — saying they “raised basic questions about the use of military force and the meaning of peace” — as well as the cuts to foreign aid that US President Donald Trump’s administration initiated last year.
“Our country’s moral role in confronting evil around the world, sustaining the right to life and human dignity, and supporting religious liberty are all under examination,” they warned.
“We renounce war as an instrument for narrow national interests and proclaim that military action must be seen only as a last resort in extreme situations, not a normal instrument of national policy,” they wrote. “We seek a foreign policy that respects and advances the right to human life, religious liberty, and the enhancement of human dignity throughout the world, especially through economic assistance.”
Tobin described the moral compass the cardinals wish the US would use globally.
“It can’t be that my prosperity is predicated on inhuman treatment of others,” he told the AP. “The real argument isn’t just my right or individual rights, but what is the common good.”
Cardinals expand on their statement in interviews with AP
In interviews, Cupich and McElroy said the signatories were inspired to issue a statement after hearing from several fellow cardinals during a Jan. 7-8 meeting at the Vatican. These other cardinals expressed alarm about the US action in Venezuela, its cuts in foreign aid and its threats to acquire Greenland, Cupich said.
A day later, Leo’s nearly 45-minute-long speech to the diplomatic corps gave the Americans the language they needed, allowing them to “piggyback on” the pope’s words, Cupich said.
Cupich acknowledged that Maduro’s prosecution could be seen positively, but not the way it was done via a US military incursion into a sovereign country.
“When we go ahead and do it in such a way that is portrayed as saying, ‘Because we can do it, we’re going to do it, that might makes right’ — that’s a troublesome development,” he said. “There’s the rule of law that should be followed.”
Trump has insisted that capturing Maduro was legal. On Greenland, Trump has argued repeatedly that the US needs control of the resource-rich island, a semiautonomous region of NATO ally Denmark. for its national security.
The Trump administration last year significantly gutted the US Agency for International Development, saying its projects advance a liberal agenda and were a waste of money.
Tobin, who ministered in more than 70 countries as a Redemptorist priest and the order’s superior general, lamented the retreat in USAID assistance, saying US philanthropy makes a big difference in everything from hunger to health.
The three cardinals said their key aim wasn’t to criticize the administration, but rather to encourage the US to regain is moral standing in the world by pursuing a foreign policy that is ethically guided and seeks the common good.
“We’re not endorsing a political party or a political movement,” Tobin said. The faithful in the pews and all people of good will have a role to play, he said.
“They can make an argument of basic human decency,” he said.