Sri Lanka looks to attract Saudi travelers to diversify tourist influx

Attendees listen to a presentation at a tourism roadshow hosted by the Sri Lanka Tourism Promotion Bureau and the Sri Lankan Embassy in Riyadh on April 24, 2025. (Sri Lankan Embassy in Riyadh)
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Updated 29 April 2025
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Sri Lanka looks to attract Saudi travelers to diversify tourist influx

  • Sri Lanka held tourism roadshows in Riyadh, Dammam last week after years-long hiatus
  • Island nation has prepared special packages for Kingdom’s tourists, official tells Arab News

COLOMBO: Saudi Arabia is one of Sri Lanka’s priority markets for tourism, authorities have told Arab News, as the island nation seeks to attract more visitors from the Kingdom to diversify its tourist base.

Tourism has been on the mend in Sri Lanka as the island nation recovers from the impact of the COVID-19 pandemic and its worst economic crisis in decades.                                                                                                                                                                                                                                                                                                                                                         

In 2024, the sector that is traditionally one of key sources of foreign reserves welcomed more than 2 million tourists and earned about $3 billion.

To further boost its hospitality sector, Sri Lankan officials are planning to lessen its reliance on conventional tourist markets and target new visitors, especially those from Saudi Arabia.

“Recognizing the immense potential of the Saudi market, Sri Lanka has positioned Saudi Arabia as a key priority in its tourism promotion efforts,” Madusha Perera, assistant director for marketing at the Sri Lanka Tourism Promotion Bureau, told Arab News recently.

“The country aims to tap into the growing outbound travel market in Saudi Arabia, which has shown an increasing interest in international destinations. By focusing on this market, Sri Lanka seeks to diversify its tourist base and reduce its dependency on traditional source markets.”

In October, the Sri Lankan government began issuing free tourist visas to visitors from 35 countries, including Saudi Arabia.

Last week, the SLTPB and Sri Lankan Embassy in Riyadh hosted a special roadshow in the Saudi capital and Dammam to showcase its tourism offerings and forge new partnerships with key players in the Kingdom’s travel industry.

To attract more Saudi tourists, Sri Lankan officials have prepared special packages that cater to the market.

“Sri Lanka offers a culturally rich experience that resonates with Saudi tourists,” Perera said. “The country is enhancing its offerings by including halal-friendly services and Arabic-language resources.

“These initiatives are designed to provide a comfortable and familiar environment for visitors from Saudi Arabia.”

These recent efforts built upon Sri Lanka’s historical ties with Saudi Arabia, which has been rooted in people-to-people relations, said Sri Lanka Ambassador to Saudi Arabia Ameer Ajwad.

The roadshows last week were held after a years-long hiatus, he added.

“The events were immensely productive and helped to forge business collaborations in the tourism industry,” he told Arab News.

With its famous palm-fringed white beaches, seaside resorts offering water sports, and UNESCO cultural sites, Sri Lanka is a destination that fits well with the preferences of Saudi tourists.

“Sri Lanka offers a wide array of facilities from luxury family getaways and wellness retreats to wildlife safaris, cultural experiences, natural beauty, family-friendly activities and halal-friendly travel which are mostly preferred by Saudi tourists,” Ajwad said.

“We shall continue to organize roadshows in all major cities of Saudi Arabia to strengthen ties with Saudi Arabia’s outbound travel partners and other tourism promotional activities,” said Ajwad.

The aim is to position the island nation as a “premier, year-round destination for (the) Saudi family, luxury, and experiential tourism.”


UK veterans are ‘ticking time bomb’ after Iraq war chemical exposure

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UK veterans are ‘ticking time bomb’ after Iraq war chemical exposure

  • Fifteen former RAF personnel were deployed to the Qarmat Ali water plant in 2003, which was contaminated with sodium dichromate
  • Veterans say they were not screened or protected, and are now living with serious health conditions

LONDON: Fifteen British servicemen who worked on a carcinogen-contaminated water treatment site during the Iraq war say they were not offered biological screening despite official guidance saying they should have been.

The former Royal Air Force members, who have suffered from ailments including cancer, tumors and nosebleeds, told Sky News they were offered no medical assistance or subsequent treatment after having been exposed to toxic sodium dichromate at the Qarmat Ali water treatment plant in 2003.

The channel said it had seen a letter from the RAF’s medical authority stating that senior officers knew of the dangers posed by the substance.

Peter Lewis, 53, was one of 88 personnel deployed to guard the site, which was deemed vital for getting Iraq’s oil industry up and running. He told Sky: “I’ve had eight or nine operations to remove cancer.

“I’ve had so many lumps taken out of my neck, one on my face. This is something I’m literally fighting every year now. It’s constant.”

Qarmat Ali, the former troops say, was covered in ripped bags of bright orange sodium dichromate.

“We were never warned what the bags of chemicals were,” Jon Caunt, another former serviceman, said. “We were breathing this stuff in.”

His former comrade Tony Watters added: “I never thought about what it was. We were told the site is safe.”

Several months after deployment to the site, however, the servicemen were joined by two workers wearing protective gear who placed signs around it reading: “Warning. Chemical hazard. Full protective equipment and chemical respirator required. Sodium dichromate exposure.”

Watters said: “When you left the site, your uniform was contaminated, your webbing was contaminated.

“You went in your sleeping bag, and that was contaminated. And you were contaminating other people with it back at camp.”

Andy Tosh, who has led the group of veterans as they sought answers from the Ministry of Defence, said: “Even with the warning signs going up … they kept us there. They knowingly kept us exposed.”

The RAF gave some of the men a leaflet on their return to the UK, warning of the dangers of the substance, but not all were told.

The letter seen by Sky acknowledging the dangers posed to the veterans made a “strong” link to “increased risk of lung and nose cancer” as well as numerous other issues. It suggested personnel sent to Qarmat Ali should have their medical records altered to mention their exposure to sodium dichromate.

“Offer biological screening. This cannot be detailed until the numbers exposed are confirmed,” the letter also said.

An inquiry into US personnel deployed to Qarmat Ali found that 830 people were “unintentionally exposed” to sodium dichromate, giving them access to support from the US Department of Veterans Affairs. This came after the death of Lt. Col. James Gentry from cancer in 2009, which the US Army determined came “in line of duty for exposure to sodium dichromate.”

There has been no such inquiry by UK authorities despite British personnel being deployed at the site for longer than their American counterparts.

Thirteen of them have suffered from cancer and similar symptoms, including one who developed a brain tumor.

Jim Garth told Sky: “My skin cancer will never go away … It’s treatable, but when the treatment is finished, it comes back, so I’ve got that for life really.”

Lewis added: “I’m actually getting to the point now where I don’t care anymore … sooner or later, it’s going to do me.”

Caunt described his former colleagues’ conditions as a “ticking time bomb.”

He added: “We do not know what’s going to happen in the future."

The MoD insists medical screening was offered to personnel at the time, despite the men stating that it was not. In 2024, several met with Labour MPs about the issue. One, John Healey, who is now the UK defence secretary, said at the time the veterans should have “answers to their important questions.”

In a statement, the MoD said: “We take very seriously the concerns raised by veterans who were deployed to guard the Qarmat Ali Water Treatment Plant in 2003.

“As soon as we were alerted to the possible exposure of Sodium Dichromate, an environmental survey was conducted to evaluate typical exposure at Qarmat Ali. Results showed that the levels at the time were significantly below UK government guidance levels.”

A 2004 letter seen by Sky News suggested, however, that the MoD knew the levels of sodium dichromate were higher.

“Anyone who requires medical treatment can receive it through the Defence Medical Services and other appropriate services,” the MoD said.

“Veterans who believe they have suffered ill health due to service can apply for no-fault compensation under the War Pensions Scheme.”

Watters called on the government to hold an investigation into what happened at Qarmat Ali.

“We are the working class, we are ex-soldiers who have put our lives on the line and you’re turning a blind eye to us,” he said.

Garth added: “We felt let down at Qarmat Ali all those years ago, and we still feel let down now.”