UAE-based fintech Pemo enters Saudi market

Ayham Gorani, co-founder of Pemo, and Abdullah Albrahim, CEO of neoleap, sign the partnership.
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Updated 28 April 2025
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UAE-based fintech Pemo enters Saudi market

Pemo, an all-in-one spend management platform, has officially launched in Saudi Arabia, offering cutting-edge financial solutions to businesses of all sizes across the Kingdom.

Backed by $19 million in funding from global investors, the MENA-grown fintech company will provide smart corporate and virtual cards, automated receipt collection, and AI-driven accounting to streamline expense tracking and invoice management, enabling Saudi companies to focus their time on innovating and driving the growth of their businesses.

By having a presence in the market, Pemo will help contribute toward building Saudi Arabia’s thriving fintech ecosystem, which is being driven by the Kingdom’s Vision 2030 and its ambitions to be a digital-first economy.

Partnering with neoleap, a subsidiary of  Alrajhi Bank,  Pemo will integrate its cutting-edge and user-friendly spend management platform with neoleap’s innovative payment infrastructure, meaning that Saudi businesses will have full control over their finances, optimizing their operations for greater transparency and efficiency.

More than 6,000 customers already use Pemo, and the partnership with neoleap marks a natural step as the company enters the Saudi market. With government-backed initiatives, regulatory advancements and a thriving startup scene, Pemo’s focus will be on both servicing businesses and hiring talent over the coming year.

Ayham Gorani, co-founder of Pemo, said: “Saudi Arabia is undergoing a remarkable economic transformation, and businesses need smart, efficient financial solutions to fuel their growth efforts.”

By launching in the Kingdom, and partnering with a trusted entity like neoleap, we’re bringing our platform to one of the most dynamic and forward-thinking markets in the region; we have always wanted to be in Saudi, and we are committed to helping support the Kingdom’s goal toward a cashless future as part of its Vision 2030 ambitions.

“At the same time, we’re excited to be investing in local tech talent and nurturing the next generation of fintech leaders as we help toward building a sustainable, world-class fintech ecosystem.”

Echoing this sentiment, Abdullah Albrahim, CEO of neoleap, said: “At neoleap, our mission is to reshape the financial landscape and equip businesses with the tools they need to thrive in an increasingly digital world. Our partnership with Pemo is a significant step in that direction, providing Saudi businesses with a seamless, AI-powered spend management solution fully integrated with neoleap’s advanced payment infrastructure. This collaboration reflects our shared vision of enabling businesses to make smarter financial decisions, while advancing Saudi Arabia’s fintech ecosystem.”

Pemo’s move into the Kingdom marks three years of the business being in operation, with the company recently being named among the UAE’s Top Future 100 companies and Forbes’ top UAE fintech companies.


Dubai Shopping Festival’s sporting events turn city into hub for outdoor action

Updated 31 December 2025
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Dubai Shopping Festival’s sporting events turn city into hub for outdoor action

The Dubai Shopping Festival is raising the bar this winter with a high-impact sporting calendar that runs throughout December and January, transforming the city into a hub for elite competition, community fitness and outdoor action. 

From professional basketball to baseball games, polo tournaments, half marathons, and horse racing, the festival brings together athletes, families and spectators for a dynamic winter season of sport. The diverse lineup of events strengthens DSF’s role in supporting Dubai’s active lifestyle, showcasing world-class sporting venues and encouraging community engagement during the city’s peak outdoor season. 

Key sporting events taking place during DSF: 

Dubai Racing Carnival 

  • Race days: Jan. 2, Jan. 9 and ongoing dates until March 13. 
  • Location: Meydan Racecourse 

The flagship winter racing season features international horses and top jockeys. 

More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-racing-carnivaland https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-racing-carnival-festive-friday 

Silver Cup 

  • Date: Jan. 10-Jan.24 
  • Location: Al-Habtoor Polo Resort and Club 

Silver Cup, part of Dubai’s prestigious polo calendar, sees six of the world’s best teams go head-to-head in a 20-goal handicap. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/silver-cup 

Spinneys Dubai 92 Cycle Challenge — Build-Up Ride 4 

  • Date: Jan. 4 
  • Location: Al-Qudra Cycle Track 

The last of the Spinneys Dubai 92 Cycle Challenge Build-Up Rides is designed to help cyclists build their stamina ahead of the ultimate challenge. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/spinneys-dubai-92-cycle-challenge-build-up-ride-4 

Hood to Coast Dubai 2026 

  • Date: Jan. 10 
  • Location: Al-Marmoom Desert Conservation Reserve 

Hood to Coast Dubai challenges teams to conquer a series of relay segments through expansive desert trails, with each runner taking on their leg before passing the baton. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/hood-to-coast 

Skechers Performance Run — Race 4 (16k/10k/5k/3k) 

  • Date: Jan. 10 
  • Location: Meydan 

Enjoy a fun day out for the whole family at this popular community race offering various distances, where participants can run along the traffic-free roads of Meydan. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/skechers-performance-run 

Marina Home Dubai Creek Striders Half Marathon 2026 

  • Date: Jan. 11 
  • Location: Dubai Creek Golf and Yacht Club 

One of the largest races of its kind in the UAE and the Middle East, this half marathon will mark its 23rd edition in 2026. 

  • More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-creek-striders-half-marathon 

A citywide sporting season 

With events spanning elite international fixtures, community runs, polo tournaments, multi-distance races, trail challenges and recurring racing nights at Meydan, DSF strengthens Dubai’s winter season for sport, well-being and outdoor experiences.