Investigation finds Meta profiting from ads promoting Israeli settlements in West Bank

An Israeli settler takes a picture of another posing outside the Palestinian Ayoub Abdel-Basit al-Tamimi family house, which was allegedly taken over by Israeli settlers overnight, in Hebron. (AFP/File)
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Updated 04 April 2025
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Investigation finds Meta profiting from ads promoting Israeli settlements in West Bank

  • Ads included listings for property developments, calls for demolition of Palestinian homes, schools, playgrounds, appeals for donations for military equipment to be used in Gaza, Al Jazeera found
  • Allowing such ads might violate international law, legal experts claim

LONDON: Meta has profited from more than 100 advertisements promoting illegal Israeli settlements and far-right settler activity in the occupied West Bank, an investigation by Al Jazeera revealed earlier this week.

The ads include listings for property developments in settlements such as Ariel, located 20 km east of the Green Line, as well as calls for the demolition of Palestinian homes, schools, and playgrounds. Some also solicit donations for Israeli military units operating in Gaza.

One of the most prominent advertisers is a Facebook page called Ramat Aderet, promoting luxury apartments with amenities such as saunas, jacuzzis, and cold plunges. The company, valued at $300 million according to financial data firm PitchBook, has received funding from the First International Bank of Israel.

Another 48 ads were posted by Gabai Real Estate, marketing homes in the West Bank settlements of Ma’ale Adumim and Efrat.

At least 52 of the ads were placed by Israeli real estate firms targeting buyers in Israel, the UK, and the US. Many remain active on Facebook after being published in March 2024, Al Jazeera reported.

Meta defended its ad policies, stating: “We have robust processes and teams to review ads, and our ad review system is designed to review ads before they go live. This system relies primarily on automated technology to apply our advertising standards to the millions of ads that run across our apps, while relying on our teams to build and train these systems and, in some cases, to manually review ads.”

Under international law, all Israeli settlements in the West Bank are illegal.

Legal experts argue that by failing to take down and profiting from these ads, Meta “becomes complicit in their criminal activity” and could face legal consequences. They also warn that allowing ads soliciting donations for military equipment in Gaza may violate international humanitarian law, as well as Meta’s own policy prohibiting the promotion of “the sale or use of weapons, ammunition, or explosives.”


Trending: BBC report suggests sexual abuse and torture in UAE-run Yemeni prisons

Updated 02 February 2026
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Trending: BBC report suggests sexual abuse and torture in UAE-run Yemeni prisons

  • The investigation was produced by British-Yemeni BBC journalist Nawal Al-Maghafi

LONDON: A recent BBC video report diving into what it says was UAE-run prison in Yemen has drawn widespread attention online and raised fresh questions about the role of the emirates in the war-torn country.

The report, published earlier this month and recently subtitled in Arabic and shared on social media, alleged that the prison — located inside a former UAE military base — was used to detain and torture detainees during interrogations, including using sexual abuse as a method.

The investigation was produced by British-Yemeni BBC journalist Nawal Al-Maghafi, who toured the site, looking into cells and what appear to be interrogation rooms.

Al-Maghafi said the Yemeni government invited the BBC team to document the facilities for the first time.

A former detainee, speaking anonymously, described severe abuse by UAE soldiers: “When we were interrogated, it was the worst. They even sexually abused us and say they will bring in the doctor. The ‘so-called’ doctor was an Emirati soldier. He beat us and ordered the soldiers to beat us too. I tried to kill myself multiple times to make it end.”

Yemeni information minister, Moammar al Eryani also appears in the report, clarifying that his government was unable to verify what occurred within sites that were under Emirati control.

“We weren’t able to access locations that were under UAE control until now,” he said, adding that “When we liberated it (Southern Yemen), we discovered these prisons, even though we were told by many victims that these prisons exist, but we didn't believe it was true.”

The BBC says it approached the UAE government for comment, however Abu Dhabi did not respond to its inquiries.

Allegations of secret detention sites in southern Yemen are not new. The BBC report echoes earlier reporting by the Associated Press (AP), which cited hundreds of men detained during counterterrorism operations that disappeared into a network of secret prisons where abuse was routine and torture severe.

In a 2017 investigation, the AP documented at least 18 alleged clandestine detention sites — inside military bases, ports, an airport, private villas and even a nightclub — either run by the UAE or Yemeni forces trained and backed by Abu Dhabi.

The report cited accounts from former detainees, relatives, civil rights lawyers and Yemeni military officials.

Following the investigation, Yemen’s then-interior minister called on the UAE to shut down the facilities or hand them over, and said that detainees were freed in the weeks following the allegations.

The renewed attention comes amid online speculation about strains between Saudi Arabia and the UAE over Yemen.