Stressed? Sick? Swiss town lets doctors prescribe free museum visits as art therapy for patients

Marianne de Reynier Nevsky, the cultural mediation manager in Neuchatel, left, and town council member Julie Courcier Delafontaine chat about a new "museum prescription" program outside the Ethnographic Museum of Neuchatel in Neuchatel, Switzerland, Wednesday, March 19, 2025. (AP)
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Updated 24 March 2025
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Stressed? Sick? Swiss town lets doctors prescribe free museum visits as art therapy for patients

  • Dr. Marc-Olivier Sauvain, head of surgery at the Neuchatel Hospital Network, said he had already prescribed museum visits to two patients to help them get in better shape before a planned operation

NEUCHATEL, Switzerland: The world’s woes got you down? Feeling burnout at work? Need a little something extra to fight illness or prep for surgery? The Swiss town of Neuchâtel is offering its residents a novel medical option: Expose yourself to art and get a doctor’s note to do it for free.
Under a new two-year pilot project, local and regional authorities are covering the costs of “museum prescriptions” issued by doctors who believe their patients could benefit from visits to any of the town’s four museums as part of their treatment.
The project is based on a 2019 World Health Organization report that found the arts can boost mental health, reduce the impact of trauma and lower the risk of cognitive decline, frailty and “premature mortality,” among other upsides.
Art can help relax the mind — as a sort of preventative medicine — and visits to museums require getting up and out of the house with physical activity like walking and standing for long periods.
Neuchatel council member Julie Courcier Delafontaine said the COVID crisis also played a role in the program’s genesis. “With the closure of cultural sites (during coronavirus lockdowns), people realized just how much we need them to feel better.”
She said so far some 500 prescriptions have been distributed to doctors around town and the program costs “very little.” Ten thousand Swiss francs (about $11,300) have been budgeted for it.
If successful, local officials could expand the program to other artistic activities like theater or dance, Courcier Delafontaine said. The Swiss national health care system doesn’t cover “culture as a means of therapy,” but she hopes it might one day, if the results are positive enough.
Marianne de Reynier Nevsky, the cultural mediation manager in the town of 46,000 who helped devise the program, said it built on a similar idea rolled out at the Fine Arts Museum in Montreal, Canada, in 2019.
She said many types of patients could benefit.
“It could be a person with depression, a person who has trouble walking, a person with a chronic illness,” she said near a display of a feather headdress from Papua New Guinea at the Ethnographic Museum of Neuchatel, a converted former villa that overlooks Late Neuchatel.
Part of the idea is to get recalcitrant patients out of the house and walking more.
Dr. Marc-Olivier Sauvain, head of surgery at the Neuchatel Hospital Network, said he had already prescribed museum visits to two patients to help them get in better shape before a planned operation.
He said a wider rollout is planned once a control group is set up. For his practice, the focus will be on patients who admit that they’ve lost the habit of going out. He wants them to get moving.
“It’s wishful thinking to think that telling them to go walk or go for a stroll to improve their fitness level before surgery” will work, Sauvain said on a video call Saturday, wearing blue scrubs. “I think that these patients will fully benefit from museum prescriptions. We’ll give them a chance to get physical and intellectual exercise.”
“And as a doctor, it’s really nice to prescribe museum visits rather than medicines or tests that patients don’t enjoy,” he added. “To tell them ‘It’s a medical order that instructs you to go visit one of our nice city museums.’”
Some museum-goers see the upsides too.
“I think it’s a great idea,” said Carla Fragniere Filliger, a poet and retired teacher, during a visit to the ethnography museum. “There should be prescriptions for all the museums in the world!”

 


Burkinabe teen behind viral French ‘coup’ video has no regrets

Updated 59 min 14 sec ago
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Burkinabe teen behind viral French ‘coup’ video has no regrets

  • “Coup d’etat in France,” declared the video, posted by the 17-year-old, showing what appeared to be journalists reporting on an ongoing takeover by an unidentified colonel
  • Posted on December 9 on TikTok, then shortly afterwards on Facebook, the post went viral, garnering more than 12 million views and tens of thousands of “likes”

PARIS: A Burkinabe teenager who used artificial intelligence to post fake news of a French coup on Facebook got more than he bargained for.
As well as millions of views and tens of thousands of “likes,” he also acquired a certain notoriety — and French President Emmanuel Macron, for one, was not amused.
And what he had planned as a money-making scheme only netted him seven euros, he said. But he has no regrets.
“Coup d’etat in France,” declared the video, posted by the 17-year-old, showing what appeared to be journalists reporting on an ongoing takeover by an unidentified colonel.
In one shot, the Eiffel Tower and the blue lights from a police car flashed in the background.
“Demonstrators have gathered to support the colonel who seems to have taken power yesterday,” said the reporters.
It was all fake, of course: the product of his online training in the use of artificial intelligence.
Posted on December 9 on TikTok, then shortly afterwards on Facebook, the post went viral, garnering more than 12 million views and tens of thousands of “likes.”
Last Tuesday, when Macron was asked about the video during a visit to Marseille, he spoke of his frustration at not having been able to force Facebook to take it down.
They had told him that it did not violate their rules, he said.

Money-making goal

In the end, it was the creator himself who deleted it, shortly after the French news media started contacting him.
Speaking to AFP, he explained that he had got into creating AI-generated videos last year after finding a training course on YouTube. But he only really started producing in October 2025.
He was taken aback by his sudden celebrity and that the French media was reporting on and even interviewing him.
He laughed about all the fuss in a video posted to his Facebook page.
But the teenager, who preferred to remain anonymous, was clear that his real aim had been to make money from advertising attached to his posts.
Not that he was living in poverty, he added.
“I eat, I can get to school, my parents take good care of me, thank God,” he told AFP.
But he wanted more to gain “financial independence,” he added.
He had seen “loads of pages that get millions of views” and had heard that TikTok paid money to producers, so he jumped into social media to see what he could do.
After a bit of trial and error, he latched on to AI-generated fake news because it generated more online traffic.
“I haven’t yet made a lot of money that way,” he admitted.
His Facebook page was not yet monetised, though he had made a little money from TikTok.
Normally, Africa is not a region that is eligible for monetization on the platform but he said he had found a way around that.
While his viral video on the fake coup in France may not have been a moneyspinner, he has used it to promote an offer of online training in AI-generated content on Facebook.
“There are people who have got in touch with me after this video, at least five people since last week,” he said.
For one hour’s coaching, he makes 7,000 CFA francs (10 euros).

No regrets 

France is frequently the target of disinformation, in particular from the Alliance of Sahel States (AES) — Mali, Niger and Burkina Faso.
Since a string of military coups there, all three countries have distanced themselves from France, the former colonial power, and moved instead toward Russia.
The Burkinabe junta in particular has become adept at AI-generated propaganda videos. They have included false clips of celebrities such as singer Beyonce or Pope Leo XIV singing the praises of Ibrahim Traore, the military government’s leader.
Burkina Faso also has a group of influential cyberactivists who promote the government’s propaganda online, known as the “Rapid-Intervention Communication Battalion.”
The teenager behind the fake French coup video told AFP he was not part of that group.
But while his main motivation was far from being political, he was happy to take a passing shot at France.
“I also created this video to scare people,” he said.
Some French media personalities and politicians do not present a fair view of what is going on in Africa’s Sahel region, instead broadcasting “fake news,” he said.
He cited recent reports that the Malian capital, Bamako, was on the point of falling to jihadist forces.
Informed sources agree that if the military government there was in difficulty recently from a jihadist blockage of supply routes, it has not so far been threatened to the point of losing power.
The French authorities “have no regrets about publishing false statements on the AES,” said the teenager.
“So I’m not going to regret publishing false things about them!“