KARACHI: Saudi Arabia has announced the next phase of its global tourism campaign and named it “Ramadan Lights,” the Saudi Tourism Authority (STA) said on Monday, sharing a range of offerings in the Kingdom.
During Ramadan, Saudi transforms into a vibrant hub where tradition meets celebration. While the days are peaceful and relaxing, the nights come alive with bustling markets, festive stalls, and extended shopping hours, offering visitors a chance to immerse themselves in the country’s rich culture.
People can explore districts like Historic Jeddah, Al Balad, and Diriyah, visit awe-inspiring mosques, and discover traditional souks filled with unique finds. With a lively atmosphere and special Ramadan events, it’s the perfect time to experience the warm, welcoming spirit of Saudi.
“From the crystalline waters of the Saudi Red Sea, lively coastal city of Jeddah, to the heritage-soaked AlUla, and the vibrant capital of Riyadh, visitors venturing to Saudi can experience a land of firsts, and create memories for a lifetime,” the STA said in a statement shared by its Pakistani PR partner firm.
“From wellness retreats, stargazing, beach horse riding, paddleboarding and kitesurfing there is somethings for every type of interest. History and heritage come to life in Diriyah, near Riyadh, walking through the ancient rock carved tombs near AlUla, or wending your way through the alleys of Historic Jeddah.”
Ramadan is traditionally a time for family and reflection, and the Kingdom truly comes alive as the sun sets.
In Jeddah, visitors are treated to a diverse selection of Ramadan delicacies to suit every taste, or vibrant Ramadan tents filled with surprises and exciting events. For those wanting to celebrate, the Al Falah Square Bazaar offers a distinctive cultural experience that revitalizes authentic Ramadan traditions whilst offering shoppers a different experience through a range of shops and products.
AlUla is the place where Ramadan’s serene ambiance blends harmoniously with the tranquil surroundings, creating the perfect setting for reflection and relaxation while enjoying nature’s beauty. A visit to Bukhoor Road for shopping and tasting coffee is a must or enjoying wonderful Ramadan events at Al-Manishiyah Square.
Riyadh City offers a unique Ramadan ambiance, where iftar and suhoor gatherings bring families together, and special Ramadan events create a distinct atmosphere. Visitors can wonder through the Souk Al Zal, an exceptional market for incense, traditional artifacts and textiles, combining Saudi heritage with a Ramadan atmosphere, or watch the Ghabga, a Ramadan event that offers a unique experience, mixing traditional and modern atmosphere and featuring a range of entertainment and cultural events to enhance the Ramadan experience.
Saudi Arabia is currently boosting its public service sectors such as health, education, infrastructure, recreation and tourism as part of the Vision 2030 framework, which aims to cut the Kingdom’s reliance on oil.
The Ramadan Lights season is part of the Kingdom’s global tourism campaign, “Saudi, Welcome to Arabia,” a vibrant consumer brand dedicated to sharing Saudi Arabia with the world and welcoming travelers to explore all the country has to offer.
It aims to drive forward the country’s tourism industry through awareness-raising campaigns and to provide a comprehensive array of information and resources for travelers to plan and enjoy unforgettable journeys.
‘Ramadan Lights’: Saudi Arabia launches new phase of its global tourism campaign
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‘Ramadan Lights’: Saudi Arabia launches new phase of its global tourism campaign
- While Ramadan days are peaceful and relaxing, the nights come alive with bustling markets, festive stalls, and extended shopping hours in the Kingdom
- People can explore districts like Jeddah, Al Balad, and Diriyah, visit awe-inspiring mosques, and discover traditional souks filled with unique finds
Ithra will bring Spain to life for 2-week cultural celebration
- Ithra Cultural Days will unfold across the plaza, museum, theater, lush garden, library, idea lab, cinema, children’s museum, energy exhibit and Ithra tower
DHAHRAN: Visitors to the King Abdulaziz Center for World Culture (Ithra) can enjoy a taste of Spanish culture from Jan. 12-31.
Under the banner “Live Spain,” spaces at Ithra will be transformed to give a glimpse of life in this vibrant European country.
Ithra Cultural Days will unfold across the plaza, museum, theater, lush garden, library, idea lab, cinema, children’s museum, energy exhibit and Ithra tower, with exhibitions dedicated to Spanish photography, fashion and sports. There will also be Spanish cuisine and interactive installations exploring historical and linguistic connections between Arab and Spanish traditions.
There will be live performances across various stages, with a production of “Carmen” among the highlights.
“Cultural exchange is a core part of Ithra’s approach to programming. Celebrating Spain’s culture and history reflects this focus, particularly as this year’s Cultural Days take on a distinctive character by exploring Spain’s cultural heritage,” Noura Alzamil, program manager at Ithra, said.
“Visitors to Ithra will experience an exciting program in every sense, given the scale and variety of events designed to appeal to all tastes and interests.”
Cinema showings will feature Spanish short and feature films, accompanied by post-screening discussions to provide additional cultural context, while talks and sessions in the idea lab and library will explore architecture, literature and creative practice.
Hands-on workshops will invite visitors to engage directly with Spanish crafts and creative traditions, from visual arts and design to food-related practices.
A dedicated program for children and youth will run alongside with storytelling, creative workshops and performances among the attractions. Food and market experiences in Ithra’s public spaces will reflect the important social role played in the country by food.
Ithra Cultural Days present international cultures through immersive, public-facing experiences. This year’s focus on Spain follows the success of last year’s Japan edition, which welcomed more than 200,000 visitors in just two weeks.
