Turki Alalshikh forms partnership to promote world-class boxing

The partners said their collaboration will also help foster new boxing talents through academies. (Supplied)
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Updated 07 March 2025
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Turki Alalshikh forms partnership to promote world-class boxing

  • He will work with American sports entertainment group TKO, and the Saudi Public Investment Fund’s events subsidiary, Sela
  • The partners say the collaboration will ‘turn the page on a new chapter in boxing history’

RIYADH: Saudi entertainment mogul Turki Alalshikh has formed a partnership with media company TKO Group Holdings and recreational events business Sela to promote boxing and establish a platform for leading fighters.

He said the partners will collaborate on efforts to develop talent in the sport and deliver world-class boxing matches.

“This landmark partnership between industry powerhouses sets the stage for an unparalleled experience for boxers and fans,” he said. Alalshikh is also chairperson of Saudi Arabia’s General Entertainment Authority, though it is not involved in the partnership.

TKO, the American owner of UFC mixed martial arts and WWE wrestling companies, will serve as managing partner, providing day-to-day administration and oversight of the promotion, led by UFC President and CEO Dana White and WWE President Nick Khan.

“This is a strategic opportunity to reimagine the sport of boxing, globally,” said Mark Shapiro, the president and CEO of TKO. “Turki Alalshikh and Sela share our passion and vision for evolving the current model.”

Sela, which is owned by Saudi Arabia’s Public Investment Fund, has promoted some of the biggest boxing matches of recent years, including clashes between Terence Crawford and Israil Madrimov in Los Angeles in August 2024, and Anthony Joshua and Daniel Dubois at Wembley Stadium in London the following month. Both fights were part of the Riyadh Season card, a series of matches that took place in Saudi Arabia and other countries.

 

The company is also the lead sponsor of English Premier League football team Newcastle United, and has managed events such as Riyadh Winter Wonderland, Formula E races and the Italian Super Cup.

Rakan Alharthy, the CEO of Sela, predicted the partnership with the Alalshikh and TKO “will turn the page on a new chapter in boxing history.”

He added: “Together, we will elevate the sport to new heights and redefine the fan experience for a worldwide audience.”

The partners said their collaboration will also help foster new boxing talent through academies and provide all boxers with access to the UFC Performance Institute, a premier combat-sports training center with hubs in Las Vegas, Mexico City and Shanghai.

 


Neto treble fires Chelsea’s FA Cup rout of Hull

Updated 14 February 2026
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Neto treble fires Chelsea’s FA Cup rout of Hull

  • It was an emotional evening for Blues boss Rosenior

KINGSTON UPON HULL: Chelsea eased into the FA Cup fifth round as Pedro Neto’s hat-trick inspired a 4-0 win at Hull on Liam Rosenior’s return to the club that sacked him two years ago.
Rosenior’s side took the lead through Neto’s superb first-half strike before the Portugal forward netted again after the break.
Estevao Willian scored Chelsea’s third and Neto completed his treble to wrap up the fourth round rout at the MKM Stadium.
It was an emotional evening for Blues boss Rosenior as he faced the club that ruthlessly severed their long relationship with him in 2024.
Rosenior supported Hull as a child alongside his season-ticket holding grandmother, played for the club across five years and managed them for two seasons.
He was sacked after narrowly failing to reach the Championship play-offs amid criticism of his team’s conservative tactics.
Despite the painful end to his time at Hull, the 41-year-old said it was an “amazing thing” to return to Humberside and he took full advantage of the chance to show his old club what they had missed out on.
“This club means a lot not just to me but also my family for many reasons,” Rosenior said.
“I do hope they make the Premier League this year, but because of our attitude and application, that is what gave us the platform to win tonight.”
Rosenior has made an impressive start at Chelsea since arriving from Strasbourg to replace Enzo Maresca in January, winning eight out of his first 11 matches in all competitions.
He made seven changes, with Cole Palmer, Enzo Fernandez and Joao Pedro among those to miss out, but Chelsea were still too strong for the Championship promotion chasers.
“Pedro Neto has been outstanding, he works so hard and has so much quality. I’m delighted to see him get the goals,” Rosenior said.
“The most pleasing aspect was the mentality. It was a really strong performance in terms of the mental application you need to be successful. Everyone worked really hard for each other.”
Chelsea dominated possession to such an extent that it was little surprise when they finally made the breakthrough in the 40th minute.
Liam Delap teed up Neto and he whipped a superb finish into the corner from 20 yards.
Andrey Santos’ towering header was pushed over by Dillon Phillips after the interval and, from the resulting corner, Chelsea doubled their lead in the 51st minute.
Neto’s inswinger caught Phillips flat-footed at the near post, bouncing through his legs without a touch from either team.
Chelsea had blown a two-goal advantage in their 2-2 draw with Leeds in the Premier League on Tuesday.
But there was no chance of a repeat and Estevao grabbed their third with a composed finish from 12 yards in the 59th minute.
Neto made it four in the 71st minute, caressing a low finish past Phillips from Delap’s lay-off.
Wrexham beat fellow Championship side Ipswich 1-0 in Friday’s other fourth round tie.
The Welsh club, owned by Hollywood actors Ryan Reynolds and Rob Mac, are into the last 16 for the first time since 1996-97.