DUBAI: Lebanese Jordanian actress Andria Tayeh this week fronted Armani’s Ramadan campaign, set against the backdrop of a desert landscape.
Draped in a flowing emerald-green abaya, Tayeh was seen in the video applying the Vert Malachite perfume from Armani Prive as the camera captured the details of the fragrance and her attire. The setting featured sand dunes stretching into the horizon.
The campaign integrates elements of regional aesthetics with Armani’s luxury branding, aligning with the themes of Ramadan. Vert Malachite, known for its rich and opulent notes, is presented as part of the brand’s seasonal focus.
“Ramadan is a time of gratitude and blessings,” the star wrote to her 1.1 million followers on Instagram. “Honored to share this journey with Armani Prive and Vert Malachite, and wishing you a month filled with light and peace.”
Tayeh, known for her roles in Austrian filmmaker Kurdwin Ayub’s “Mond” and Netflix’s hit series “Al-Rawabi School for Girls,” has had a busy start to the year, collaborating with multiple brands and fronting their campaigns.
Last month, Giorgio Armani announced her appointment as its new Middle East beauty ambassador.
She took to Instagram to express her excitement, writing: “I am thrilled and honored to embark on this new journey with Armani beauty.
“This marks a real milestone for me, as the brand embodies values I have always cherished: timeless elegance, dramatic simplicity, and women empowerment,” she said. “Armani beauty reveals one’s charismatic personality in the most subtle and natural way. It’s this pure simplicity that creates an impact, and this is exactly what I hope to bring to the Arab cinema world.”
That same month, she was named the first Middle Eastern ambassador for French hair care brand Kerastase.
In a promotional clip, she appeared in an all-white studio, answering questions about why she is the ideal Kerastase ambassador. Tayeh spoke in a mix of English, Arabic and French, playfully flipping her hair for the camera as she discusses her dedication to maintaining healthy hair.
“Growing up, hair was always a big part of my identity, and now, representing a brand that celebrates hair in all its beauty feels surreal. Here’s to confidence, strength and great hair,” Tayeh captioned her post on Instagram at the time.
