DUBAI: London’s luxury department store Harrods announced on Friday its collaboration with celebrated Saudi calligrapher Mawadah Muhtasib for its Ramadan and Eid campaign.
This is the third year in a row that Harrods has collaborated with an Arab calligrapher.
Muhtasib is known for her Arabic calligraphy, using Muthana (mirror writing) and reverse script. Her work modernizes traditional calligraphy while keeping its original essence.
“Ramadan Kareem,” Mawadah Muhtasib. (Supplied)
For this collaboration, Muhtasib created two bespoke artwork pieces that blend Islamic floral motifs with her distinctive style.
The first, featuring the message “Ramadan Kareem,” is set against a deep-blue backdrop, reflecting the spiritual ambience of Ramadan.
The second design, adorned with “Eid Mubarak,” embraces a vibrant pink palette, symbolizing the joy and festivity of Eid celebrations.
“Eid Mubarak,” Mawadah Muhtasib. (Supplied)
“I am thrilled to collaborate with Harrods to mark Ramadan and Eid this year,” Muhtasib said. “Arabic calligraphy holds a profound power beyond artistic beauty — it is a true reflection of heritage, culture and design that transcends all generations.
“For this collection, it was important for me to capture the harmony between the elegance of Arabic script and the beauty of nature. The floral illustrations of the design showcase the versatility of Arabic calligraphy, affirming its place in the world of luxury and design,” she said.
Muhtasib’s creations will be showcased throughout Harrods’ Ramadan and Eid campaign, including their in-store displays, digital greetings, social content and in the iconic Knightsbridge food halls.
Additionally, Muhtasib’s artwork will feature on Harrods’ Eid gifting packaging.
