As Formula E partner, SABIC advances world’s sustainable transition to EVs

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Updated 17 February 2025
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As Formula E partner, SABIC advances world’s sustainable transition to EVs

The Jeddah E-Prix just concluded with a resounding success, giving yet another opportunity to SABIC — as principal and innovation partner — to demonstrate its ability to support the world’s transition to electric vehicles and a more sustainable future.

The Jeddah E-Prix was held on a new track at the Jeddah Corniche Circuit, offering fans an electrifying experience and a platform for SABIC to showcase its expertise in automotive technologies, which have the potential to directly contribute to the evolving needs of EV manufacturers. 

Since initiating the partnership in 2022, SABIC has worked closely with Formula E, officially the ABB FIA Formula E World Championship, to drive innovation across the sport. It is collaborating closely with Formula E to integrate its sustainable solutions across their race cars and the whole ecosystem.

One such example is that of the GENBETA car development program — a live development platform created with Formula E to push the boundaries of EV technology. SABIC’s materials were used in the applications of GENBETA, contributing directly to the car’s achievement of hitting a top speed of 218 kph at the London E-Prix — setting a new Guinness World Record. 

Being an innovative science and technology company, SABIC has materials and capabilities to take advantage of the enormous growth opportunity that electrification represents. At the same time, SABIC’s initiatives to advance electrification align fully with its broader sustainability strategy, which supports a circular carbon economy vision.

As Formula E continues to make waves globally as a premier motorsport championship for electric cars, SABIC’s ongoing work with commercial EV makers and their partners is contributing to the development of breakthrough solutions to help increase efficiency and performance — perfectly aligned with its mission to provide innovative solutions to automakers and help them enhance the performance of EVs.


LuLu launches Italian Food Festival 2025 across the Kingdom

Updated 16 December 2025
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LuLu launches Italian Food Festival 2025 across the Kingdom

LuLu Saudi Arabia has announced the launch of the Italian Food Festival 2025, a weeklong culinary showcase bringing the richness of Italian cuisine to shoppers across the Kingdom. The festival is being held at all LuLu stores in Saudi Arabia, reflecting the retailer’s commitment to offering world-class international food experiences.
The event was inaugurated in the presence of distinguished guests, including Dr. Giovanna Mariotto, head of the Consular and Visa Section; Dr. Romano Baruzzi, head commissioner for Italy in Saudi Arabia and Kuwait; and Dr. Ahmed Soliman, trade analyst at the Italian Trade Agency in Riyadh. Mohammed Haris, director of LuLu Saudi Arabia, along with senior management representatives, also attended.
Authentic Italian experience
The Italian Food Festival 2025 features a wide selection of traditional Italian products, including cheeses, pasta, sauces, olive oils and premium grocery items, as well as fresh fruits and vegetables imported from Italy. LuLu’s hot food and bakery sections are serving freshly prepared Italian dishes daily, giving customers the chance to enjoy authentic flavors crafted with quality ingredients.
Through initiatives such as the Italian Food Festival, LuLu Saudi Arabia continues to strengthen its position as a preferred destination for global cuisines, offering customers access to international products while maintaining high quality standards and competitive pricing. The festival enhances the shopping experience by combining variety, authenticity and culinary discovery under one roof.