DUBAI: Lebanese Jordanian actress Andria Tayeh is the first Middle Eastern ambassador for French hair care brand Kerastase.
The 23-year-old actress took to Instagram to share the announcement on Friday, just over a week after she was named Italian luxury fashion house Giorgio Armani’s new Middle East beauty ambassador.
“Growing up, hair was always a big part of my identity, and now, representing a brand that celebrates hair in all its beauty feels surreal. Here’s to confidence, strength and great hair,” Tayeh captioned her latest post.
In the clip, she is seen in an all-white studio answering questions about why she is the ideal Kerastase ambassador. Tayeh speaks in a mixture of English, Arabic and French as she jokingly flips her hair for the camera and details her dedication to maintaining healthy hair.
Known for her roles in Austrian filmmaker Kurdwin Ayub’s “Mond” and Netflix’s hit series “Al-Rawabi School for Girls,” Tayeh also took to Instagram in early February to celebrate her collaboration with Armani, writing: “I am thrilled and honored to embark on this new journey with Armani beauty.
“This marks a real milestone for me, as the brand embodies values I have always cherished: timeless elegance, dramatic simplicity, and women empowerment,” she added. “Armani beauty reveals one’s charismatic personality in the most subtle and natural way. It’s this pure simplicity that creates an impact, and this is exactly what I hope to bring to the Arab cinema world.”
The actress is the latest in a long line of regional stars who have been tapped by international luxury brands for brand ambassadorship roles.
French Algerian model Loli Bahia was tapped to be one of Yves Saint Laurent Beauty’s brand ambassadors in 2023, starring in a debut campaign for the brand alongside Chinese model Tao Ye.
In 2024, Lebanese British actress Razane Jammal was named Dior Beauty’s brand ambassador after being announced as the Middle East’s brand ambassador for Dior in October 2022.
Meanwhile, Spanish jewelry brand PDPAOLA named Saudi influencer Jory Almaiman a brand ambassador in late 2024, and Nancy Ajram became Tiffany & Co.'s first Arab brand ambassador the year before that.
