As part of its ongoing commitment to enhancing service quality and improving customer experiences, Saudi fintech barq signed partnership agreements and MoUs with several technical entities. This initiative will incorporate additional developmental features into barq’s digital wallet.
The signing took place on the first and second days of LEAP 2025, the world’s most attended tech event, hosted by the Kingdom for the fourth consecutive year at the Riyadh Exhibition and Convention Center in Malham, from Feb. 9 to 12. barq is participating alongside more than 1,800 brands from major international and local companies in the technology and financial sectors.
An MoU has been signed between Saad Al-Muhana, chief business officer at barq, and Fawzan Al-Muhaidib, executive vice president at Takamol, also known as Musaned — an integrated platform serving the domestic labor recruitment sector.
This agreement will enhance payment solutions for domestic labor.
Additionally, Al-Muhana signed an agreement with Ali Alali, chief digital growth officer at Bcare, to better align with customer expectations and introduce advanced services to the digital wallet.
Naif Almuqbel, customer experience director at barq, represented the company during the signing of a partnership agreement with Lean Technologies, represented by Saleh Al-Ghamdi, general manager in Saudi Arabia, Lean Technologies.
On Day 2, an MoU was signed with Tree Company to diversify the range of services and features offered to customers, enhancing their overall experience. Maram Alfarraj, chief digital officer at Tree, and Basel Al-Hossan, product factory assistant manager at barq, took part in the signing ceremony.
These agreements represent an extension of barq’s collaboration with major technology firms. The partnerships are crucial for enabling barq’s digital wallet and its services (cards, marketplace, gamification, and others) to meet the growing demand for innovative fintech solutions, thereby expanding and enhancing their offerings both within the Kingdom and globally.
