Ericsson showcases 5G robotic dog ‘Rocky’ at LEAP 2025

Rocky is equipped with advanced sensors, cameras, and private 5G connectivity, enabling tasks such as factory inspections, remote monitoring, and safety assessments.
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Updated 10 February 2025
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Ericsson showcases 5G robotic dog ‘Rocky’ at LEAP 2025

Ericsson is featuring its 5G-powered robotic dog, Rocky, as part of its technology demonstrations at LEAP 2025. The showcase highlights how robotics, combined with 5G, is enabling advancements in industrial automation and operational efficiency.

Rocky is equipped with advanced sensors, cameras, and private 5G connectivity, enabling tasks such as factory inspections, remote monitoring, and safety assessments. The integration of real-time data transmission and artificial intelligence enhances operational accuracy in challenging environments.

By leveraging the Ericsson Private 5G network, Rocky can also assist authorities with efficient emergency response and quality inspections of factories, airports, and other critical infrastructure. Ericsson Private 5G sets a new standard for network performance, enabling secure, reliable, high-speed 4G and 5G connectivity, powered by its robust dual-mode core and industry-leading radio portfolio. Ante Mihovilovic, vice president and head of networks at Ericsson Middle East and Africa, said: “Rocky demonstrates how private 5G networks can support advanced robotics to optimize industrial processes. By leveraging the high-speed, low-latency, and secure connectivity of Ericsson Private 5G, industries can adopt innovative solutions that enhance operational efficiency, improve safety, and enable real-time decision-making. Our participation at LEAP 2025 underscores Ericsson’s commitment to providing technology that meets the evolving demands of industrial automation and digital transformation.”

Ericsson’s presence at LEAP 2025 highlights its innovation leadership and commitment to Saudi Vision 2030. Under the theme “Step Forward: Discover the Unfolding Future,” Ericsson is showcasing advanced solutions, live demonstrations, and insights into the future of connectivity. 

With more than four decades of partnership in Saudi Arabia, Ericsson continues to collaborate with communication service providers, enterprises, and government entities to localize advanced technologies, nurture local talent, and support the Kingdom’s position in the global technology landscape.

Now in its fourth year, LEAP 2025 is bringing together more than 600 startups, 1,000 speakers, and over 1,800 exhibitors from around the world to explore the future of global digital advancement and innovation under the theme “Into New Worlds.”


Cadbury Dairy Milk goes 'Irresistible'


Updated 07 February 2026
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Cadbury Dairy Milk goes 'Irresistible'


Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.

The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.

Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.

Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter. 

Available in slices and minis, it brings a little indulgence to any time of day.

Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”

Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.

With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.

The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.