At Leap 2025, Pakistan to showcase commitment to digitally empowered future

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Updated 08 February 2025
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At Leap 2025, Pakistan to showcase commitment to digitally empowered future

Pakistan is making bold strides in the global tech landscape, emerging as a key player in artificial intelligence, digital finance, and startup innovation. As the nation prepares to take the spotlight at LEAP 2025 in Riyadh from Feb. 9-12, it presents a compelling narrative of digital transformation, investment potential, and technological excellence. This marks Pakistan’s biggest ever participation at an international event with over 100 companies and 1,000+ delegates on board, showcasing a booming IT industry, progressive policies, and a rapidly growing talent pool that is poised for unprecedented growth in the digital economy.

A digital nation on the rise

At the heart of Pakistan’s transformation is the Digital Nation Pakistan Act. This landmark policy is designed to bolster innovation, attract both foreign and domestic investment, and empower entrepreneurs. By strengthening digital infrastructure, enhancing cybersecurity, and nurturing a knowledge-driven economy, the DNP Act is positioning Pakistan as a premier destination for global tech players looking for new markets and opportunities. Working under the proactive guidance of the Ministry of IT and Telecom, alongside the broader Digital Pakistan Policy, these initiatives are cultivating an environment where technology fuels every aspect of economic and social development.

A strategic tech partnership

Saudi Arabia and Pakistan share a long-standing relationship that is now evolving into a powerful alliance in technology and innovation. Both nations are increasingly exploring avenues for collaboration in digital transformation and tech-driven projects. Early initiatives and discussions ranging from cybersecurity and smart infrastructure to startup investments, signal a growing commitment to shared growth. Moreover, Pakistan’s robust business ties with the Kingdom are underscored by the significant presence of Pakistani companies operating in Saudi Arabia, further strengthening economic bonds and opening up new markets for innovation.

A unified digital vision for LEAP

In line with LEAP’s focus on shaping the future of technology, Pakistan is presenting a unified digital vision that weaves together its advancements in AI, fintech, and digital solutions. A key component of this vision is the work undertaken by the National Center of Artificial Intelligence, a collaborative network of research labs across leading universities. The NCAI has already developed over 221 AI-driven solutions that are transforming sectors such as healthcare, media monitoring, and intelligent transportation. By integrating AI into its digital strategy, Pakistan strengthens its commitment to innovation and leadership in emerging tech.

A flourishing startup ecosystem

Pakistan’s startup landscape is experiencing remarkable growth. With over $800 million raised in venture capital funding in recent years, the nation’s entrepreneurial spirit is evident in its dynamic ecosystem. A youthful, tech-savvy population combined with forward-thinking policies and an investor-friendly climate has given rise to groundbreaking startups in fintech, edtech, AI, and e-commerce. At LEAP 2025 in Riyadh, Pakistan will not only showcase its vibrant startup ecosystem from its dedicated pavilion but is also expecting to generate approximately $15 million in business over the next year.

A vision for digital empowerment

Pakistan’s commitment to digital empowerment spans all sectors. Government initiatives, led by the Ministry of IT and Telecom, are driving the adoption of smart technologies in education, healthcare, and public services, ensuring that the benefits of digital innovation reach every corner of society. This strategic approach is designed to create an ecosystem where technology acts as a catalyst for inclusive growth, enhanced quality of life, and sustainable development. By nurturing local talent and fostering innovation hubs, Pakistan is building a resilient digital economy that is ready to meet the challenges of tomorrow.

Why Pakistan? 

Several factors make Pakistan an attractive hub for technology and innovation:

  • Strategic location: Positioned as a gateway to South Asia, the Middle East, and Central Asia, Pakistan offers access to diverse and emerging markets.
  • World-class talent: With over 600,000 IT professionals and more than 75,000 IT graduates entering the workforce annually, Pakistan boasts a robust talent pool ready to drive technological advancements.
  • Proactive policies: The government’s commitment to digital transformation is reflected in its investor-friendly regulations, special tech zones, and substantial incentives for startups and tech companies.
  • Expanding digital infrastructure: Rapidly growing broadband access, advanced research hubs, and cloud computing developments are laying the groundwork for a future-ready digital ecosystem.

A call to global innovators

Pakistan is not only transforming its own digital landscape but is also building bridges with key partners like Saudi Arabia to catalyze regional innovation. This strategic collaboration is opening up exciting opportunities for cross-border investments, joint research projects, and talent exchanges that promise to accelerate technological advancements on both sides.

At LEAP 2025 in Riyadh, Pakistan extends an open invitation to investors, innovators, and tech leaders to join in its extraordinary journey toward a digitally empowered future. With its robust ecosystem, forward-looking policies, and strong international partnerships, Pakistan is ready to shape the future of technology for generations to come.


Preventive care: rethinking everyday health in Saudi Arabia

Updated 10 December 2025
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Preventive care: rethinking everyday health in Saudi Arabia

In Saudi Arabia, a quiet revolution is reshaping the way people think about health. It is not happening in operating rooms or emergency wards — it is unfolding in homes, schools, and communities. It is imperative we ask ourselves: what if health began long before the doctor’s visit? What if the most powerful interventions were the ones we made every day — at home, at school and in our communities?

This philosophy is at the heart of Haleon’s work in Saudi Arabia, where the consumer healthcare company is helping redefine what it means to be healthy. It is not just about curing illness; it is about preventing it. It is not just about access; it is about empowerment. And it is not just about innovation; it is about inclusion.

Prevention as a national imperative

Saudi Arabia’s Vision 2030 and its Health Sector Transformation Program have placed preventive care at the center of the national strategy. This is not just policy — it is a paradigm shift. From chronic disease management to oral hygiene education, the Kingdom is investing in initiatives that help people stay healthy, not just get treated.

This shift is especially critical in a region where lifestyle-related conditions like diabetes, heart disease, and obesity are on the rise. By promoting healthier habits and early intervention, Saudi Arabia is not only improving individual outcomes, it is reducing long-term strain on hospitals and clinics.

From awareness to action

Health literacy remains one of the most overlooked barriers to better outcomes in the pursuit toward preventive health, with low health literacy associated with 2.8 times higher health costs per person. By focusing on everyday habits, Haleon is shifting the narrative from reactive care to proactive wellness.

Darśana Nair, general manager of Haleon Saudi Arabia, said: “When people understand their health, they’re empowered to protect it.”

This belief drives Haleon’s broader investment in wellness, including its Pain Management Institute, a resource hub for both professionals and patients navigating chronic pain. With 70 percent of its Saudi business dedicated to over-the-counter products, Haleon is championing accessible, preventive care that meets people where they are.

Inclusivity as a strategy

Haleon’s commitment to health equity is evident in its outreach; the company ensures that no community is left behind. Arabic-language materials and culturally tailored programs make health information more relevant and actionable, breaking down barriers and building trust.

Global roots, local impact

Headquartered in Jeddah, Haleon has built a workforce that is nearly 50 percent Saudi nationals and invested in local manufacturing, including the production of Panadol in the Kingdom. This localization strategy strengthens supply chains, supports job creation, and aligns with Saudi Arabia’s broader goals for industrial growth and economic resilience.

“Our collaboration with the Ministry of Investment to localize Panadol manufacturing is just one example of how we support job creation, industrial growth, and supply chain resilience,” said Nair. “By promoting prevention and self-care, we also help reduce the long-term burden on hospitals and make the healthcare system more sustainable for everyone.”

A new era of everyday health

Haleon’s work in Saudi Arabia is more than corporate strategy — it is a vision for the future. “We believe that better everyday health is possible for everyone,” Nair said. “Working alongside our partners and communities, we are proud to support Saudi Arabia’s vision for the future.”

  • The writer, Darsana Nair, is general manager at Haleon.