ISLAMABAD: The Trade Development Authority of Pakistan (TDAP) and the Ministry of Commerce are set to host a three-day Made in Pakistan Exhibition & Business Forum starting today, Wednesday, at the Jeddah Center for Exhibitions & Events, unveiling a diverse range of Pakistani products to tap into the lucrative Saudi market.
Saudi Arabia presents a key export opportunity for Pakistani businesses, given its strong consumer demand, large expatriate workforce and ambitious Vision 2030 economic reforms that emphasize diversification and foreign investments.
Pakistan has sought to strengthen business-to-business (B2B) ties with the Kingdom, with both sides announcing during Prime Minister Shehbaz Sharif’s visit to Saudi Arabia last October that they had signed 34 memorandums of understanding and agreements worth $2.8 billion to enhance private sector collaboration and commercial partnerships.
“The exhibition is designed to connect Pakistani businesses with Saudi and International buyers and investors, promoting the country’s products at an important destination of Saudi market,” TDAP said in a statement earlier this week, referring to the fair running from February 5 to 7.
It said the event will offer a unique networking platform, fostering direct business collaborations across key sectors, including food, textiles, engineering and services. It will also feature products ranging from sports goods, pharmaceuticals and processed foods to construction materials and architectural design, highlighting the breadth of Pakistani exports.
“The three-day event will feature an exhibition, B2B meetings, seminars with 135+ exhibitors representing Pakistan’s diverse industries,” the statement added.
TDAP said Pakistani firms aim to capture a greater share of Saudi imports, with significant business deals expected during the expo.
Organizers have positioned the event as a cornerstone for fostering deeper trade ties, further strengthening Pakistan’s footprint in the Gulf region.
Jeddah holds inaugural ‘Made in Pakistan’ expo, spotlighting top exports
https://arab.news/gc7fh
Jeddah holds inaugural ‘Made in Pakistan’ expo, spotlighting top exports
- Expo will have sports goods, pharmaceuticals, processed foods and architectural designs
- Event will provide networking opportunities, fostering business collaborations across key sectors
Veon Group invests $20 million in Pakistan’s Mobilink Bank to accelerate digital Islamic banking
- The investment builds on $15 million capital deployed by Veon in January 2025
- The capital will be used to scale the bank’s micro, small and medium enterprises
KARACHI: Global digital operator Veon Group has announced an investment of $20 million in Pakistan’s Mobilink Bank to support its growth and digital Islamic banking expansion in Pakistan, it said on Friday.
Mobilink Bank is a part of Veon Group, a global digital operator that provides services to over 150 million connectivity customers and over 140 million monthly active digital users. The Nasdaq-listed company operates across five countries that are home to more than 6 percent of the world’s population.
The investment builds on $15 million capital deployed by Veon in January 2025 and underscores its confidence in Mobilink Bank’s growth momentum and its integrated digital financial ecosystem with JazzCash, amid the rapid expansion of Pakistan’s digital banking and microfinance sector, according to Veon Group.
The capital will be used to scale Mobilink Bank’s micro, small and medium enterprises (MSME) financing portfolio, advance its Islamic banking offerings, and strengthen its evolution into a technology-driven, digitally native bank, with a continued focus on expanding regulated financial access for underserved communities.
“This investment will accelerate the expansion of our shariah-compliant Islamic banking offerings, helping small businesses formalize cash flows, access regulated credit, and build long-term financial resilience,” said Haaris Mahmood Chaudhary, president and chief executive officer of Mobilink Bank.
“As a future-ready digital bank, our focus remains on delivering practical, technology-enabled financial solutions that empower entrepreneurs — particularly women and underserved communities — across Pakistan.”
Mobilink Bank’s expanding deposit base and MSME-oriented lending portfolio are enabling small businesses to transition from informal cash usage to regulated banking, while targeted women-centric financial products and green financing initiatives support inclusive growth and resilience in the face of Pakistan’s climate and economic challenges, according to a statement issued by Veon Group.
Mobilink Bank, together with JazzCash, which serves over 57 million customers and is supported by a nationwide network of more than one million merchants and agents, anchors one of Pakistan’s largest digital financial ecosystems. During the year, JazzCash processed gross transaction value exceeding Rs15 trillion ($53 billion), underscoring the scale, resilience, and impact of fintech in advancing financial inclusion, social mobility, and responsible digital innovation across Pakistan.
The investment reflects Veon Group’s broader digital strategy of strengthening high-impact financial ecosystems through technology-led solutions and disciplined capital deployment, positioning Mobilink Bank as a key contributor to Pakistan’s evolving financial sector, according to the global digital operator.
“This continued stream of investment from VEON underscores our long-term commitment to Pakistan and confidence in the structural shift underway in the country’s digital financial services ecosystem,” Veon Group Executive Committee Member and Chairman Mobilink Bank, Aamir Ibrahim, was quoted as saying.
“It strengthens Mobilink Bank and JazzCash’s ability to execute on our strategic priorities, invest in resilient technology infrastructure, and contribute to the development of inclusive and sustainable digital banking.”
