Saudi pavilion draws crowds at Karachi travel expo with year-round tourism opportunities

This photo shows generic view of a Saudi Pavilion on the first day of annual Pakistan Travel Mart 2025 in Karachi on January 31, 2025. (AN Photo)
Short Url
Updated 01 February 2025
Follow

Saudi pavilion draws crowds at Karachi travel expo with year-round tourism opportunities

  • The Pakistan Travel Mart 2025 exhibition is hosting 250 companies from 18 countries
  • Visitors at the Saudi pavilion express excitement about tourist attractions in the Kingdom

KARACHI: The Pakistan Travel Mart (PTM) 2025 exhibition, which opened in Karachi on Friday, witnessed a strong presence from Saudi Arabia, with a dedicated pavilion highlighting the Kingdom’s diverse tourism offerings beyond the traditional Hajj and Umrah pilgrimages.
Since 2017, the exhibition has served as a platform for international collaborations and discussions on sustainable tourism development. This year, around 250 companies from 18 countries are participating in the three-day event.
Saudi Arabia’s participation underscores its commitment to promoting the Kingdom as a year-round travel destination and the Saudi pavilion buzzed with activity on the opening day, attracting a large number of visitors who were eager to learn about the Kingdom’s rich cultural heritage, historical sites, and emerging adventure tourism opportunities.
“Saudi [Arabia] is open to the world,” Dr. Omer Ayoub, a director of Saudi travel services provider Albait Guests, told Arab News. “Earlier, it was known to the Pakistani market that people only go for Hajj and Umrah to Saudi [Arabia], but now, today, we are promoting Saudi as a [tourist] destination.”




Dr. Omer Ayoub (right), Saudi firm Albait Guests official, speaks to a visitor in a Saudi Pavilion on the first day of annual Pakistan Travel Mart 2025 in Karachi on January 31, 2025. (AN Photo)

Representatives from the Saudi Tourism Authority were present at the pavilion to support their Pakistani travel partners, including Al Hudda, Al Khair, Aroma, Dar ul Eimaan, F&S Global, Jas Travels, Meezab Group, Super Travel, Travel Designer and Welcome Travel.
Dr. Ayoub underscored the Kingdom’s tourism potential, citing AlUla’s Nabataean culture and Jeddah’s historical district as well as adventure, cultural and culinary experiences for visitors.
He said a large number of foreigners, including Pakistani expatriates, consider the Kingdom their “second home” and it was important to understand their sentiments to curate relevant travel products.
“We’ve witnessed a great footfall from the local audience,” Dr. Ayoub said. “As you can see, Saudi [pavilion] has captivated the whole attention.”
Dr. Ayoub also spoke about the growing trend of combining MICE (meetings, incentives, conferences and exhibitions) events with Umrah, and emerging destinations like the Red Sea Global project, dubbed as the “Maldives of the region,” that offers coral reef experiences.
Visitors connected with various travel agencies at the exhibition and echoed this sentiment.




This photo shows generic view of a Saudi Pavilion on the first day of annual Pakistan Travel Mart 2025 in Karachi on January 31, 2025. (AN Photo)

“I have come to know many vendors who are working not only for Umrah and Hajj, but also promoting Saudi tourism,” Alishba Shehryar Khan, a Pakistani visitor, told Arab News, expressing excitement about tourist attractions in the Kingdom.
S. M. Fahim, head of digital marketing at the Pakistan International Airlines (PIA), appreciated staff at the Saudi pavilion for their explanation of online services for Hajj and Umrah passengers, including platforms for booking hotels and packages.
“It’s basically ease and comfort to the customers,” he said.




Visitors attend the first day of annual Pakistan Travel Mart 2025 in Karachi on January 31, 2025. (AN Photo)

Iqbal A. Sakrani, a director at Super Travel, said he gained “firsthand exposure” to destinations like Balkh and Taif during a familiarization trip arranged by the Saudi Tourism Authority.
“Saudi Arabia is rich culture, heritage destination,” he said, adding his company plans to offer visits to historical sites on Umrah and Hajj trips.
Muhammad Yaqoob Saifi, an official of Saudi travel company Rowaa Golden, shared their plans to offer both religious and leisure tourism packages, including sightseeing tours to AlUla, Taif and Abha.
“This is the first year we will be providing sightseeing along with Umrah and Hajj,” he said, adding that his company has set up camps at these destinations to provide services like food, transportation and accommodation to visitors.


‘Look ahead or look up?’: Pakistan’s police face new challenge as militants take to drone warfare

Updated 11 sec ago
Follow

‘Look ahead or look up?’: Pakistan’s police face new challenge as militants take to drone warfare

  • Officials say militants are using weapons and equipment left behind after allied forces withdrew from Afghanistan
  • Police in northwest Pakistan say electronic jammers have helped repel more than 300 drone attacks since mid-2025

BANNU, Pakistan: On a quiet morning last July, Constable Hazrat Ali had just finished his prayers at the Miryan police station in Pakistan’s volatile northwest when the shouting began.

His colleagues in Bannu district spotted a small speck in the sky. Before Ali could take cover, an explosion tore through the compound behind him. It was not a mortar or a suicide vest, but an improvised explosive dropped from a drone.

“Now should we look ahead or look up [to sky]?” said Ali, who was wounded again in a second drone strike during an operation against militants last month. He still carries shrapnel scars on his back, hand and foot, physical reminders of how the battlefield has shifted upward.

For police in the northwestern Khyber Pakhtunkhwa (KP) province, the fight against militancy has become a three-dimensional conflict. Pakistani officials say armed groups, including the Tehreek-e-Taliban Pakistan (TTP), are increasingly deploying commercial drones modified to drop explosives, alongside other weapons they say were acquired after the US military withdrawal from neighboring Afghanistan.

Security analysts say the trend mirrors a wider global pattern, where low-cost, commercially available drones are being repurposed by non-state actors from the Middle East to Eastern Europe, challenging traditional policing and counterinsurgency tactics.

The escalation comes as militant violence has surged across Pakistan. Islamabad-based Pakistan Institute for Conflict and Security Studies (PICSS) reported a 73 percent rise in combat-related deaths in 2025, with fatalities climbing to 3,387 from 1,950 a year earlier. Militants have increasingly shifted operations from northern tribal belts to southern KP districts such as Bannu, Lakki Marwat and Dera Ismail Khan.

“Bannu is an important town of southern KP, and we are feeling the heat,” said Sajjad Khan, the region’s police chief. “There has been an enormous increase in the number of incidents of terrorism… It is a mix of local militants and Afghan militants.”

In 2025 alone, Bannu police recorded 134 attacks on stations, checkpoints and personnel. At least 27 police officers were killed, while authorities say 53 militants died in the clashes. Many assaults involved coordinated, multi-pronged attacks using heavy weapons.

Drones have also added a new layer of danger. What began as reconnaissance tools have been weaponized with improvised devices that rely on gravity rather than guidance systems.

“Earlier, they used to drop [explosives] in bottles. After that, they started cutting pipes for this purpose,” said Jamshed Khan, head of the regional bomb disposal unit. “Now we have encountered a new type: a pistol hand grenade.”

When dropped from above, he explained, a metal pin ignites the charge on impact.

Deputy Superintendent of Police Raza Khan, who narrowly survived a drone strike during construction at a checkpoint, described devices packed with nails, bullets and metal fragments.

“They attach a shuttlecock-like piece on top. When they drop it from a height, its direction remains straight toward the ground,” he said.

TARGETING CIVILIANS

Officials say militants’ rapid adoption of drone technology has been fueled by access to equipment on informal markets, while police procurement remains slower.

“It is easy for militants to get such things,” Sajjad Khan said. “And for us, I mean, we have to go through certain process and procedures as per rules.”

That imbalance began to shift in mid-2025, when authorities deployed electronic anti-drone systems in the region. Before that, officers relied on snipers or improvised nets strung over police compounds.

“Initially, when we did not have that anti-drone system, their strikes were effective,” the police chief said, adding that more than 300 attempted drone attacks have since been repelled or electronically disrupted. “That was a decisive moment.”

Police say militants have also targeted civilians, killing nine people in drone attacks this year, often in communities accused of cooperating with authorities. Several police stations suffered structural damage.

Bannu’s location as a gateway between Pakistan and Afghanistan has made it a security flashpoint since colonial times. But officials say the aerial dimension of the conflict has placed unprecedented strain on local forces.

For constables like Hazrat Ali, new technology offers some protection, but resolve remains central.

“Nowadays, they have ammunition and all kinds of the most modern weapons. They also have large drones,” he said. “When we fight them, we fight with our courage and determination.”