Social Development Bank showcases financial services, inspires youth

SDB’s pavilion at the forum witnessed significant engagement from entrepreneurs and attendees, eager to learn about the diverse range of financing services offered by the bank.
Short Url
Updated 29 January 2025
Follow

Social Development Bank showcases financial services, inspires youth

The Social Development Bank successfully concluded its participation as a strategic partner in the “Forsaty 4” forum, held under the patronage of Qassim Gov. Prince Dr. Faisal bin Mishaal. The event took place from Jan. 22 to 25 and highlighted SDB’s commitment to supporting entrepreneurship and empowering youth capabilities.

SDB’s pavilion at the forum witnessed significant engagement from entrepreneurs and attendees, eager to learn about the diverse range of financing services offered by the bank. Visitors also benefited from specialized advisory platforms designed to support project development and showcase inspiring success stories. Additionally, attendees explored the “Jada 30” business incubator, which provides comprehensive support for emerging enterprises, and participated in the “Hackathon Jada thon,” a platform transforming creative ideas into actionable projects with technical assistance and practical guidance.

Sultan bin Abdulaziz Al-Hamidi, CEO of SDB, said: “SDB’s participation in the ‘Forsaty 4’ forum reaffirms our ongoing commitment to supporting youth and promoting entrepreneurship in line with Saudi Vision 2030. Through these events, we enhance sustainable development opportunities and open promising horizons for ambitious youth to become active contributors to the national economy.”

As part of its developmental efforts, SDB has provided financing to the Qassim region amounting to approximately SR7.9 billion ($2.1 billion). This support has been distributed across social loans, self-employment financing, and funding for productive families and small enterprises. Financing for self-employment and productive families alone grew from SR49.9 million in 2019 to SR184 million in 2024. Similarly, financing for small enterprises more than doubled, reaching SR214 million during the same period.

In addition to financial services, SDB has offered non-financial initiatives to promote a culture of self-employment and savings. More than 36,000 beneficiaries participated in 438 courses and workshops, while specialized training programs have been delivered to 24,000 individuals through 358 training courses.

“SDB’s involvement in the ‘Forsaty 4’ forum continues its legacy of impactful participation in previous editions,” it said in a statement. “Since its inception in 2019, SDB has been a strategic partner of the forum, strengthening its role in 2022 by introducing expanded services and initiatives to support entrepreneurs during the second edition. In the third edition in 2024, SDB further solidified its commitment by offering 20 advisory pavilions, 20 entrepreneurial support stations, and organizing specialized workshops, empowering young people and fostering entrepreneurship across the Kingdom, in alignment with the goals of Saudi Vision 2030.”


Cadbury Dairy Milk goes 'Irresistible'


Updated 07 February 2026
Follow

Cadbury Dairy Milk goes 'Irresistible'


Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.

The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.

Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.

Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter. 

Available in slices and minis, it brings a little indulgence to any time of day.

Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”

Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.

With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.

The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.