AMAK showcases Saudi Arabia’s mining potential

From left: Abdulrahman Al-Belushi, assistant deputy minister for mining enablement; Mohammed bin Manea Aballala, chairman at AMAK; Geoffrey Day, CEO at AMAK; Turki Albabtain, deputy minister for mining development; and Ahmed bin Muhammad Faqih, deputy minister for mining control.
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Updated 20 January 2025
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AMAK showcases Saudi Arabia’s mining potential

Al-Masane Al-Kobra Mining Company highlighted the Kingdom’s emerging position as a global mining hub during the Future Minerals Forum 2025 and announced the addition of three new exploration licenses for base and precious metals after winning the seventh round of the mining bids organized by the Ministry of Industry and Mineral Resources.

Underlining the recent operational achievements that demonstrate the sector’s growth potential, Geoffrey Day, chief executive officer of AMAK, said: “Saudi Arabia has established itself as one of the most progressive and supportive countries for mining development. The Kingdom’s mineral wealth, estimated at SR9.4 trillion ($2.5 trillion) according to the Ministry of Industry and Mineral Resources, combined with supportive government policies and initiatives, along with infrastructure development projects, creates unprecedented opportunities for international collaboration.”

Strategic growth and operational excellence

AMAK has accomplished several significant milestones that accelerate the Kingdom’s mining sector, in line with the goals outlined in Saudi Vision 2030. These include the completion of the Moyeath processing plant within the Al-Masane Mine. The expansion has increased annual ore processing capacity to 1.2 million tonnes, enabling a combined production of 30-40 kt of copper concentrate, 60-80 kt of zinc concentrate, 35-45 koz of gold, and approximately 500 koz of silver.

As part of its 2025 strategic growth plan, AMAK is advancing several key projects. These include the Khutainah Gold Project, and the Nuham Iron Ore Project with more than 7 Mt resources. The company also plans to initiate underground mining operations at the Guyan Gold Mine in 2025, which is expected to reduce gold production costs through higher-grade underground reserves and lower production costs.

Sustainability and national talent

The company’s commitment to sustainable practices includes initiatives to connect its facilities to the national power grid, which will reduce diesel consumption and improve the company’s carbon footprint. AMAK is also expanding its dry tailing storage capacity to accommodate all current and future mineable reserves, supporting both operational growth and environmental sustainability.

In alignment with Vision 2030’s focus on human capital development, AMAK has achieved a 36 percent localization rate in its workforce. The company’s partnership with the Saudi Mining Polytechnic has been instrumental in training Saudi youth for specialized roles in the mining sector. 

Recently, 30 Saudi trainees completed a comprehensive two-year diploma program and are now actively contributing to various operational areas.

“Our growth strategy fully supports the Kingdom’s vision by developing Saudi Arabia’s rich mineral resources while contributing to local economies,” Day said. “The expansion of our operations, combined with our focus on sustainability and national workforce development, demonstrates our commitment to creating long-term value for all stakeholders.”

Transformative potential of mining

Day also highlighted the transformative potential of Saudi Arabia’s mining sector in addressing global mineral supply challenges. “The Kingdom is strategically positioned to become a key supplier of critical minerals essential for the global energy transition. With our expanding operations and focus on innovation, AMAK is well-positioned to support this transformation.”

The company’s strategic approach aligns with Saudi Arabia’s broader ambitions to rank among the top 10 mining countries globally. AMAK’s recent investments in exploration and processing capabilities demonstrate the opportunities available within the Kingdom’s mining sector, which is supported by robust infrastructure development, including ports, modern highway networks, and industrial zones.

“What makes Saudi Arabia particularly attractive for mining investment is the combination of geological wealth, strategic location between Asia, Europe, and Africa, and the introduction of the Mining Investment Law,” Day added. “These factors, coupled with the Kingdom’s commitment to developing the sector, create an unprecedented opportunity for global partnerships.”

AMAK’s participation in FMF 2025, marking its fourth consecutive year at the forum, reflects its ongoing commitment to advancing Saudi Arabia’s mining sector. The company continues to implement advanced technologies, including prospectivity mapping and systems for real-time tracking of metals from mine to smelter, positioning itself at the forefront of mining innovation in the region.


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.