‘Meet with Ghalib’: Urdu festival in Dubai to bring iconic poet to life via hologram

This screengrab, taken on January 15, 2025, shows popular Urdu poet Mirza Ghalib’s AI-generated image through a life-sized hologram technology for an upcoming Urdu festival “Jashn-e-Rekhta.” (Photo courtesy: YouTube/@JashneRekhtaOfficial)
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Updated 15 January 2025
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‘Meet with Ghalib’: Urdu festival in Dubai to bring iconic poet to life via hologram

  • Two-day Urdu festival “Jashn-e-Rekhta” will be held from Feb. 1-2 at Dubai’s Zabeel Park
  • Mirza Ghalib (1797-1869) is considered by experts, critics as the greatest Urdu poet of all time

ISLAMABAD: Jashn-e-Rekhta, an annual festival celebrating the Urdu language, will bring to life celebrated poet Mirza Asadullah Baig Khan during its 2025 edition in Dubai via a life-sized hologram next month, the organizer said on Wednesday, offering an enthralling experience for millions of fans of the poet in the subcontinent.
Khan was born on Dec. 27, 1797, in India’s Agra city and was a well-known poet in the Persian and Urdu languages. Referred to popularly simply as “Ghalib,” he remains one of the most popular and influential masters of the Urdu language in both India and Pakistan long after his death in 1869. His poetry is characterized by sadness, the result of a tragic life that saw him orphaned at an early age and losing all seven of his children in their infancy.
Jashn-e-Rekhta is an annual event organized by Rekhta International Cultural Events since 2015. It celebrates Urdu and is dedicated to its language, literature and culture. The two-day festival will be held in Dubai from Feb.1-2 at the iconic Zabeel Park.
The event will bring together around 100 artists, poets and performers from India, Pakistan and other countries. Along with Ghalib’s hologram, another standout feature is the “Dial-e-Poet,” an artificial intelligence (AI) powered rotary phone booth that allows attendees to listen to the voices of iconic poets such as Faiz Ahmed Faiz, Jaun Elia and Ahmed Faraz.
“We will have a hologram display where a real life-size holographic image of Ghalib will appear and we, in fact, are calling it meet with Mirza Ghalib, as he actually narrates his two-and-half-minute speech,” Satish Gupta, the head of programs and festivals at Rekhta told Arab News over the phone from Dubai.
“It will be like he is attending the festival himself just to give his followers a feeling of actually meeting him.”
Gupta described the festival as “more than just an event,” calling it a celebration of Urdu’s beauty and its power to bridge cultures and bring people together.
The “Dial-A-Poet” experience features vintage rotary phones where visitors can dial specific numbers assigned to five iconic poets, including Rahat Indori, Ahmed Faraz and Faiz Ahmed Faiz, he said.
“Using advanced AI voice cloning, the phones play pre-recorded recitations of the poets’ works, offering a one-way interaction that brings their timeless poetry to life in an innovative and immersive way,” Gupta said.
He said the festival will feature around 10 to 12 programs featuring over 95 artists, lead performers and their teams.
“The lineup includes groups, bands and dance troupes from India, Pakistan and a Sufi qawwali group from Bali, Indonesia,” he added.
Gupta said the festival’s first day will showcase the debut performance of a women’s qawwali group presenting the essence of spiritual music.
“This will be followed by Piyush Mishra’s Ballimaaraan, exploring the cultural ties between Delhi and Lahore through music and Shafqat Amanat Ali’s Maah-e-Tamaam, offering a soulful and rhythmic musical journey,” he said.
The second day of the festival will feature a panel discussion on Urdu in films. Participants include prominent Pakistani actors Saba Qamar, Imran Abbas and Adeel Hashmi, Gupta said.
This will be followed by a session involving famed Indian poet, lyricist and screenwriter Javed Akhtar and Pakistani screenwriter Zehra Nigah, who will discuss the connection between films and Urdu literature.
“Arfa Sayeda Zehra and Samina Peerzada will explore Urdu as a language of love and friendship, while Ali Sethi’s musical performance, Shaam Dhale, will conclude the festival on a romantic note,” he said.
In addition to the performances, visitors can enjoy the “Aiwan-e-Zaiqa Food Festival” highlighting South Asian and Middle Eastern cuisines, or explore the Rekhta Bazaar featuring books, handicrafts and merchandise that celebrate Urdu’s artistic heritage, Gupta said.


Islamabad steps up vehicle checks to boost security as 166,000 cars get electronic tags

Updated 4 sec ago
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Islamabad steps up vehicle checks to boost security as 166,000 cars get electronic tags

  • Authorities say over 3,000 vehicles registered in past 24 hours as enforcement intensifies
  • Extended service hours introduced to push full compliance with digital monitoring system

ISLAMABAD: Authorities in the Pakistani capital have intensified enforcement against vehicles without mandatory electronic tags with more than 166,000 cars now registered, according to data released on Sunday evening, as Islamabad moves to strengthen security and digital monitoring at key entry and exit points.

The Islamabad Capital Territory (ICT) administration introduced the electronic tagging system late last year as part of a broader effort to regulate traffic, improve record-keeping and enhance surveillance in a city that hosts the country’s main government institutions, foreign missions and diplomatic enclaves.

Under the system, vehicles are fitted with electronic tags that can be read automatically by scanners installed at checkpoints across the capital, allowing authorities to identify unregistered vehicles without manual inspections. Vehicles already equipped with a motorway tag, or m-tag, are exempt from the requirement.

“A total of 166,888 vehicles have successfully been issued M-Tags so far, including 3,130 vehicles in the last 24 hours,” the ICT administration said, according to the Excise Department.

Officials said readers installed at checkpoints across Islamabad are fully operational and are being used to stop vehicles still without tags, as enforcement teams carry out checks across the city.

To facilitate compliance, authorities have expanded installation facilities and extended operating hours. The Excise Department said m-tag installation is currently available at 17 booth locations, while select centers have begun operating beyond normal working hours.

According to Director General Excise Irfan Memon, m-tag centers at 26 Number Chungi and 18 Meel are providing services round the clock, while counters at Kachnar Park and F-9 Park remain open until midnight to accommodate motorists unable to visit during daytime hours.

Officials said the combination of enforcement and facilitation was aimed at achieving full compliance with minimal disruption, adding that operations would continue until all vehicles operating in the capital are brought into the system.

The enforcement drive builds on a wider push by the federal government to integrate traffic management, emergency response and security monitoring through technology-driven “safe city” initiatives. Last month, Interior Minister Mohsin Naqvi reviewed Islamabad’s surveillance infrastructure and said reforms in monitoring systems and the effective use of technology were the “need of the hour.”

Authorities have urged motorists to obtain electronic tags promptly to avoid delays and penalties at checkpoints as enforcement continues across the capital.