JEDDAH: The vibrant world of artisanal baking took center stage this weekend at the Bakers Market, organized by Aysh Academy in collaboration with Art Jameel at Hayy Jameel.
Celebrating the craft, creativity and community of the city’s growing bakery scene, the market brought together a handpicked selection of bakeries, pastry shops and independent bakers.
Launched for the first time in Jeddah by Aysh Academy, the market features everything from artisan breads and viennoiseries to desserts, all crafted with passion, skill, and high-quality ingredients.
Visitors were able to explore, taste, and purchase freshly baked items while engaging with the bakers themselves in a lively, community-centered atmosphere.
Sumaia Showail, general manager of Aysh Academy, said: “The Bakers Market was buzzing as soon as the doors opened. Families and friends gathered in a relaxed atmosphere to enjoy moments of tranquility, discover hidden culinary gems, and support local bakers.
“This second edition, following our debut in December 2025, was equally successful. We have 10 editions planned throughout 2026, each capturing special themes and occasions, creating a community around monthly events that celebrate real food at affordable prices.”
Those taking part shared their experiences of the event.
Noier Aloraifi, founder of Tabaqat Cafe, who was there with her son Abdulaziz Binbaz, said: “The Bakers Market gave us great exposure for our business. We sold out within four to five hours and welcomed new customers to our shop, which has been operating for eight years on Amal Street in Jeddah. It’s not just about exposure, we enjoy connecting with other bakers and sharing our passion for cakes.”
Rotaila Fadul, owner and creative director of Rotaila’s Whisk, added: “The Bakers Market focuses on food and small businesses, unlike other bazaars that prioritize fashion. It’s an amazing platform to showcase our creations and engage with food enthusiasts.”
For Begos Bagels, founders Yasmin Jaber and Mohammad Al-Hussaini, the market provided their first opportunity to sell directly to the public: “The Bakers Market gave us the exposure to launch our concept in front of a live audience.”
Afia Oil, highlighting their Saudi-made extra virgin olive oil sourced from Al-Jawf Province, combined product sampling with interactive activities, including a photo booth and a flavor-guessing competition.
Chef Tamara Gazzaz of Pop Tayer, who had previously won Afia’s contest, was sponsored by the brand to take part in the market, where she displayed her mini pastries and samosas.
“Afia has been very generous in supporting local chefs,” she said. “Being part of the market allowed me to share my creations while helping spread awareness of Afia’s products in an engaging way.”
